Description: “If Facebook would decide to become serious about search, it would be in a position to give Google a run for its money,” said Karsten Weide, an analyst with IDC, a financial research company.
Date: Jan 14, 2013
Nearly a year after it announced its bid to go public, Facebook is confronting the ultimate burden of the information age: how to help its users find what they are looking for amid the billions of pictures, “likes” and status updates they post every day.
The next frontier that Facebook needs to conquer, analysts say, is search. That would help it significantly expand revenues and, in turn, its market value. “Search, I would say, is a very high priority for Facebook,” Colin Sebastian, an analyst for Robert W. Baird & Company said. “Facebook has this incredible treasure trove of unstructured data on the site.”
Questions for discussion:
1. The article talks about noisy data, what is it and what is the opportunity for Facebook?
2. Do you feel Facebook will be successful in search advertising model, that will create a stream of revenue comparable to Google? Why or why not?