Description: Google said Tuesday that it was doubling its office space near Seattle, just miles from the campuses of Amazon and Microsoft, and stepping up the hiring of engineers and others who work on cloud technology.
Date: March 12, 2013
It is part of Google’s dive into a business known as cloud services — renting to other businesses access to its enormous data storage and computing power, accessible by the Internet.
In cloud computing, dozens or even thousands of computer servers are joined to create a giant machine capable of handling many tasks at once, from storing data to running Web sites and mobile apps to tackling complicated analytical problems.
Individual software developers, large companies and governments rent these services to run their operations often at a fraction of the cost of buying and managing their own machines. Read Rest of Story
Questions for discussion:
1. Do you feel Google will be able enter this business Cloud market as a late entrant and be successful? Why or Why Not
2. Which of Porter’s generic strategies do you feel Google is pursuing in the Cloud market space? What about their competitor’s strategy?