Description: The way we watch TV has changed. Today, viewers sit on the couch with the TV remote in one hand and their mobile device in the other. This new socially connected audience is bringing about a major change in programming.
Date: March 13, 2013
The 17th season of ABC‘s quest-for-love reality TV show “The Bachelor” wrapped on Monday night, and just like with every season, fans took to social media sites such as Facebook and Twitter to discuss in real-time what unfolded on screen.
But in the last few episodes leading up to the finale, “The Bachelor” has merged its chatty online audience with the actual airing of the show, thanks to superimposing tweets onto episodes in real time. Although these tweets are redundant for viewers who are already following the #Bachelor hashtag, the effort is encouraging fans watching at home to join the online conversation. READ REST OF STORY
Questions for discussion:
1. What has the reaction been to The Bachelor’s social integration?
2. What is the process for ABC to get a tweet on air?