‘The Bachelor’ Gets Social With Real-Time Tweets on TV

Description: The way we watch TV has changed. Today, viewers sit on the couch with the TV remote in one hand and their mobile device in the other. This new socially connected audience is bringing about a major change in programming.

Source: Mashable.com

Date: March 13, 2013

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The 17th season of ABC‘s quest-for-love reality TV show “The Bachelor” wrapped on Monday night, and just like with every season, fans took to social media sites such as Facebook and Twitter to discuss in real-time what unfolded on screen.

But in the last few episodes leading up to the finale, “The Bachelor” has merged its chatty online audience with the actual airing of the show, thanks to superimposing tweets onto episodes in real time. Although these tweets are redundant for viewers who are already following the #Bachelor hashtag, the effort is encouraging fans watching at home to join the online conversation.  READ REST OF STORY

 Questions for discussion:

1. What has the reaction been to The Bachelor’s social integration?

2. What is the process for ABC to get a tweet on air?

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38 thoughts on “‘The Bachelor’ Gets Social With Real-Time Tweets on TV

  1. Litchi Peng

    The reaction to the Bachelor’s social integration is positive. Facebook and twitter are like a platform to communicate and share their feelings. The opinions from viewers are most important things for one episodes. Personally, I do not wanna waste time to try or watch some boring TV shows, I always ask my friends for help and let them recommend some good shows. For actors, they also wanna know reactions from viewers so that they can get to know what audiences likes and dislikes. This technology allows fans to feel like they are a part of the show as well. I think more television show should take this process because it a good way to create relationships between viewers and Tv shows.

    As the article mentioned the filtering process which means tweets can be narrowed down what episodes is being aired.The process for ABC is relatively simple. The producers need to filter tweets so that they can find the certain comments from relevant individuals, tweets from celebrities. After the filtering process, the ABC will put these comments on TVs.

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  2. Jarett French

    It seems that the reaction to the social integration of prime time television and social networking is a big hit. This could be a way to save the up and coming generation of younger viewers, since it seems less and less younger people are actually watching tv. Although I wonder if this will fizzle out as a fad since it is probably the older generations that are having reactions such as the one described where the lady was in tears because her tweet was on the air. Younger generations are harder and harder to impress especially with instant gratification and recognition found in new technology. So I could see the younger folks not being as interested which could continue to lead to the thought of the death of real time television. Currently the process to get the tweet on the air is for ABC to pick up the live tweets and then add them into the broadcast of the show being tweeted about, and that this process will soon be able to be done away from the office or studio and take place in the comfort of someone’s home or even on vacation in another country. What’s left to be seen is if this trend is here to stay.

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  3. Lauren Gallimore

    People have been reacting very positively towards the introduction of social integration into television. It allow viewers to see what other fans are thinking about what is taking place within the show. This technology allows fans to feel like they have become a part of the show. Like the article says, some fans go as far as to cry because they are so excited that their comment has been shown. Also, posting comments by celebrity viewers can catch the interest of regular viewers at home. Overall the introduction to social integration has made the audience more engaged in the show. The element of having the people in the show, like the Bachelor, tweeting along is another interesting use of this technology.

    The process of receiving tweets, choosing which ones to air and then getting them on air is almost an instant process. As thousands of tweets are coming in on Twitter, they are all being filtered for relevance to the show, appropriate language and what is currently happening on air. The writer of the comment is also taken into account, such as if the person is a celebrity, their comment has a better chance of getting on the show. At this point, there is a team of people who pick the comments and put them up to get shown on television.

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  4. Stuart Russell

    While the reaction has been positive from viewers, it is important to look at the target demographic that is being focused on. While the VP of production said that “It goes without saying that Bachelor fans are a force of nature that cannot be ignored,”, The Bachelor program is more entertainment than a serious drama. It will be interesting to see how our new, technology integrated generation reacts to this method in other shows and television series, and if this is just a trend or part of a larger movement.

    In regards to tweets being put on air, there is a lengthy but efficient system that will weed out the “trolls” and offensive texts, which are quite often sent.

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  5. J. Pointer

    1. What has the reaction been to The Bachelor’s social integration?
    I think there has been an overwhelmingly positive reaction to the bachelors social integration. Personally, i love reading tweets from people while watching the live broadcasts because in some cases the tweeters have the “balls” to say what alot of us at home are thinking! It makes one feel like they are involved in a community and their voice is being heard. for instance, the lady who cried because her tweet was displayed. I think more television shows should adopt this process because it could help to create viewership from individuals like me who just read the tweets for a good laugh, or viewership from people who want their “tweets” to be heard. Especially if it is a celebrity! Thats always really neat to know that they are watching the exact same thing i am from their glorious Hollywood hills homes!

    2. What is the process for ABC to get a tweet on air?
    The process ABC goes through to produce a tweet on live air is rather simplistic. The producers create a hash-tag containing the word bachelor so people know where to tweet if they want to get it shown on live tv. Then, there is a group of individuals who are in charge of monitoring the bachelors twitter feed and tweets containing #Bachelor. As tweets pour in, the team then goes through a filtering process and weeds out which tweets are appropriate as well as entertaining and then pop it up during the live feed. .

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  6. Yu Chao

    The reaction of the integration of social media to ABC’s TV episodes which is very positive and very successful.they have a lot of people watch include the older people and young people,. it gives them the chance to show their love . and the process of ABC to get the tweet in the show live is easy, they have a huge team who sit in the room and manage

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  7. Alicia Dyck

    Considering that The Bachelor is so popular it is not surprising that the fans were pleased with the social integration that they implemented recently. I do not watch The Bachelor, but if I was a fan, being able to see things in real time as I was watching them on the screen would make the show a lot better for me. For that reason, it is not surprising that the fans loved it.
    The process for ABC to get a tweet on air is to use a filtering system. This system allows the producers to find tweets that are relevant to the show and then people physically find the tweets that work and put them up on the screen. This system is fairly old and could be done electronically. However, it would be difficult for ABC to be sure that the tweets that are broadcast are good for TV and for the episode of The Bachelor until a form of technology is specifically created to do this. In order for this to run effectively, it would be necessary for ABC to have measures in place to monitor the system and have a lock-down on it in order to stop tweets if they are not in alignment with the show or if the system starts using the wrong hashtags.

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  8. Stacey

    The reaction to the Bachelor’s social integration has been very positive, and viewers have alot of good things to say about it. They get to be a part of the show in a way, and be involved in the show that they are watching. It even brought a girl to tears when she saw her tweet across the bottom of the screen, what a reaction! ABC is smart to integrate the Bachelors’ audience in this way, because viewers are willing to watch until they see their tweet show up across the screen. The process that ABC goes through to integrate these tweets into their show isn’t as difficult as I thought it would be. And for the positive reaction they get from it, it’s definitely worth it to get that reaction from their viewers. They use a filter process that to pick up on keywords and then choose the ones relevant to the episode playing. The article mentions that they won’t need a group of people that have to filter through them for much longer, because soon it will be able to be done from home.

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  9. Matthew Mitten

    The action to the tweets has been recieved very well. With all the teeny boppers bursting into tears as their tweets make it onto television, ABC is creating a large number of life long fans. Another thing that they are doing with the tweets are searching for famous names to post on air so that people know their favorite celebrity is watching along side with them. It almost creates a kind of validation for them and makes them think that they are with a bigger group of people.
    The process for the tweets is wicked simple. They have a team that expectantly awaits all of the garbage that will filter in off of twitter with the #Bachelor hashtag. The team then filters through the garbage to find the best piece of garbage and posts it on the air (if I sound a little bitter my wife made me watch an episode of this instead of the Canucks game one evening… Still haven’t quite gotten over it 🙂 ). At the moment this is done in the studio but in the future it could as easily be done from the comfort of someones living room.

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  10. Adam Christensen

    This article suggests that the reaction has been very good for viewers. It gives them a chance to interact with a show that they love, especially if their tweets make it onto the screen. Everything nowadays seems to be turning more and more interactive due to smartphones and the technology out there, and this is one step for Hollywood to be able to add value to their shows.
    The process for ABC to get the tweet onto the show live is relatively simple. There is a team that sits in a room at the studio and follows the Bachelor “hashtag” and generates a long list of tweets that are current. They then filter out which ones would be good and appropriate according to what is happening in the episode at that moment. Within seconds, the tweets are up on the screen for millions of viewers to see around the world.

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  11. La Porta Thibaut

    1. What has the reaction been to The Bachelor’s social integration?
    Having completed the program with the integration of tweets has really been appreciated by viewers. They felt that it was thought to them. And more than a simple viewing, there is now an interaction with the program they like, they have become a small part of this program. So it was a very good idea and it will perhaps even some loyal listeners.

    2. What is the process for ABC to get a tweet on air?
    Regarding the integration of tweets in the ABC show, it is a certain process that must be used. ABC employs filters that help make searches more precise and thus to find tweets related to good episodes. This filtering system therefore uses keywords and a database to identify good sentences. Then a few people in the studios are involved to read the tweetsindeed that some might find inappropiate content with coarse language. Once the sorting is done the tweets are published and there you go.

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  12. Lanre Paulissen

    Integrating social media into the show endeared lots of social media savvy fans to the show. There is a sense of being part of what’s happening hen your tweet appears on screen for the rest of the world to read. Imagine how ecstatic the particular viewer was to see her tweet on TV and even started to cry at the reality of that. I don’t use twitter and I never watched this particular show but I would assume I would prefer to just sit back and enjoy the show rather than trying to compose a fantastic tweet in the hopes it could appear on screen. As a matter of opinion, I think is would take the pleasure out of watching the show and disappointments cold even set in if some people’s tweets don’t get broadcasted after a number of tries.

    As to the process for ABC to get a tweet on air, the article reads that ABC uses a filtering system which allows them to narrow down tweets to what episode is airing. These filters allow the staff at ABC to find references to certain phrases, comments from relevant individuals, tweets from celebrities or whatever fits the bill at the moment.” Due to the fact that some people could tweet irresponsibly or be vulgar in extreme cases, a team of people sit in the ABC control room while the show is broadcasting and grab tweets as the roll in, vet them and have them up on screen in seconds.

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  13. Kelsey Allan

    There has been an overall positive reaction to ABC using social media to integrate their viewers into their shows. I think it makes people feel like they are actually invovled in this whole society of bachelor in speicific. The girls that watch this show have a lot to say, from some terrible to some lovely things, depends on the girl that they are talking about. The other thing that I think viewers find attractive about having their tweets being posted on TV, is that what they had to say was on TV. That is a big deal to some people.
    ABC processing system seems to be doing quite a good job with relating the tweet to the episode its referring to. They get the tweets that pertain to a particular showing and post the tweets on that show. They are also filtered through relevance and who the tweet is about. However, when it comes to the viewers tweeting about a specific person i think there needs to be a little bit more discretion for what they are allowed to say. This season on the Women Tell All, the one contestant who was hated by everyone had some pretty nasty tweets from some of the viewers. I think that needs to be monitored a little bit closer allowing the viewers to say what they have to say with some discretion by ABC.

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  14. Leisha Hansen

    The reaction to The Bachelor’s social integration is positive by the viewers and marketers alike. Because of the pull that social networking has, and its ability to make people feel involved, marketers would see this as a great tool and admire its use in drawing more viewers to the show and keeping existing viewers coming back to watch more. More and more viewers are spending their evenings at home watching TV alone. The social interaction offered through tweeting is catching on and people gravitate towards it because it gives them a sense that they are not alone and they are being heard and noticed by others. It also makes them feel like they are a part of the action when they can watch TV and know there is a possibility that the comment they made could show up on the screen for everyone else to see, or they can see a comment from someone they recognize such as a public figure or celebrity. The more a person can feel they are not alone while watching TV, the more alluring it can be, so adding the dimension of social interaction to a TV watching experience is a smart move for those involved in reality TV.

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  15. Josh Bodnaruk

    I think that the overall reaction to the integration of social media into the show was overly positive. Posting tweets while the show is playing involves the audience in a way never before seen in this type of reality. This strategy seems ingenious to me because, the way I see it, this seems ahead of the learning curve when integration of social media is concerned. In addition to gaining audience members, long-time fans of the show are subject to an experience very familiar yet very different.
    As far as the process goes, I’d imagine that ABC uses a filter to select the tweets that are relevant and constitute a good point, and then selects them to be aired alongside the episode, sometimes in real time.

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  16. Chyan Tibert

    The Bachelor’s social integration with posting tweets during the show has had a positive reaction. The target audience for the Bachelor is tech savvy and tweeting adds to their experience of watching the show. For the producer to post tweets during the show has emotionally connected its audience as being part of the show. The one girl said it brought her to tears she was so happy to see her tweet air during The Bachelor. This has changed the audience’s interaction capabilities as not just being someone who watch’s but really gives them the feeling as being a part of the show. I think this will change the way reality television is viewed and bring a new wave of social integrated shows. This tactic has also increased the ratings for the show and increased viewers, in turn bring a greater profit for The Bachelor.
    The process for ABC to get a tweet on air seems relatively simple after the filtering system. The producer needs to filter the tweets so he can obtain ones based on the episode that are currently airing or on certain individuals or even just tweeted by a celebrity. After the filtering process the tweets can be instantly put up on viewer’s televisions.

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  17. Megan Jackson

    Users seem to be thrilled with The Bachelor’s social integration. The show to some users is like a religion. They come back and watch it every week. I think that allowing for social integration in the show give users a feeling like they are part of the show. This is especially evident when twitter user “Brooke Courtney” saw her tweet to The Bachelor appear on TV.
    It is relatively effortless for ABC to get tweets on air. With a filtering system that narrows down tweets to certain TV shows and a team that looks at the tweets, selects them and has them on users TV screens within seconds it is very simple.
    I personally am not a fan of reality television shows like The Bachelor. I feel like shows like The Bachelor are degrading to women and give people the wrong idea about what finding ‘love’ is supposed to be like. So in my opinion I would not be very enthused about social integration in The Bachelor. Besides that, half the time, the couples at the end of the show end up breaking up after a few months of being engaged. You can’t know someone enough to want to marry them after a few months on TV. If I were to tweet anything about this show, it would not be positive thoughts.

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  18. Chance Olsen

    The reaction of the integration of social media to ABC’s TV episodes has been very positive and very successful. You have young people and old people watching the Bachelor and everyone always has a comment about something and why not air peoples comments and let them feel like they have a say in what is going on. It makes them feel a port of the show and gives them a sense of pride as they see their own tweet up on the screen knowing that millions of other viewers are seeing what they have to say. I think it gives them a small sense of being a celebrity in a way.
    Tweets that are related to the bachelor are go through ABC’s filtering system. This system filters through all of the tweets and is able to categorize them according to episodes, specific relevance, and even who they are tweeting about. The tweets that are filtered and are relevant to the time of the current episode can be chosen and broadcast from anywhere with an internet connection.

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  19. Callie Matz

    The reaction to social integration on the Bachelor has been very positive. The tech savvy viewers who are avid twitter users have taken advantage of the ability to participate in the show through their tweets. When viewers see their tweet on the screen they feel they are truly in the action and have developed social connections within the imagined community formed by the bachelor. I think including the tweets into the show was an excellent way to gain an even more loyal audience for the show. Including the tweets in the live show also forces the viewers to watch the show during prime time rather than streaming it at a later date without commercials, so I would assume that they have a greater viewership and therefore increased income from advertising.

    In order to post a tweet on air, ABC first filters the tweets for content that is relevant to the episode and also for tweets posted by celebrities. Once the tweets have been filtered and selected, they can be posted on the air from anywhere that has an internet connection. Currently, the Bachelor has producers in the studio choosing the tweets but it is not crazy to think that producers will be working from home in their pajamas choosing the tweets to air.

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  20. Richelle Merrick

    The Bachelor has a very specific audience which makes the reaction to social integration more predictable. As the article points out, this audience is very tech savvy. Having this specific audience has made social integration positive; it gave the audience exactly what they want. In this generation everyone has an opinion about everything, allowing them to have an online voice that is integrated right onto the show is both genius and dangerous. If there is a chance that someone can say “hey bachelor choose this girl” or “forget them choose me” and it be shown on TV it is a guarantee that audience members are going to exploit the opportunity. Social integration will definitely bring more viewers and also keep their viewers interest. It will also bring problems such as negative opinions. The team that filters these tweets will definitely have their hands full once this really takes off. Next season when people are more familiar with social integration it will be a flood of opinions that a team must sift through. Although there is a filtering system for sorting through which tweet goes to which episode I don’t think it is quite prepared for what comes with this sort of thing. A couple seconds isn’t enough to make sure a tweet is air appropriate.

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  21. Warren Murley

    1. What has the reaction been to The Bachelor’s social integration?
    The reaction to The Bachelor’s social integration has been a positive one. They have had lots of participation with it and a lot of positive feedback. People enjoy seeing their own tweets on television and as well as to see who else is watching the same program. However, like Bock said, the social integration is still in its infancy and as so it may be hard to see where it is really going. ABC says they are looking at the bigger picture and wanting to integrate it with more of their programs, but its hard to say how each program will work with it. It also will depend on the demographics of those who watch the programs. A lot of tech savvy viewers watch the Bachelor so it has had a great response.
    Workers at ABC headquarters in LA pick from filtered tweets and in seconds the tweets can be aired on the television program. However, it was said that soon a producer could do all of this just from sitting at home.

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  22. Jarrett Potvin

    The reaction to integrating social media into The Bachelor has been very positive. Viewers seem to enjoy seeing their tweets, which they were doing anyway, appear on national television. Some have even got so excited that they have broken down to tears seeing their tweet on TV and in turn tweeted about that. Also viewers enjoy seeing the posts from celebrities on the TV as well since it makes them feel like they are all connected through the show.
    ABC has to follow a specific process to filter tweets that go on the air. It all starts with a room full of people searching for keywords to specific topics or for celebrities tweeting to get them on the air. But the room full of people will not be required for much longer. That is because all you need is an internet uplink and you can do the job from home. But the filtering process is huge since there are thousands of tweets to go through and only so much air time to show them. So what the process does is pick the tweets most relevant to what is going on and airs them or putting up those tweets that are from celebrities to continue engaging the audience.

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  23. Brad Zander

    I can see the public having a couple different reactions to this idea of social integration on different TV shows. The first would be that of the older generations. They have not accepted social media and its capabilities like the current generation has. They are afraid and scared of this technology. One could even say that it bothers them. The older generation would be against this social integration because it makes viewers even more addicted and into the shows that they are watching (however, this is exactly what TV show producers want). They will become more attached to the characters and thus emotionally involved with them. This will continue the argument that people get too addicted to TV, almost like an addiction to alcohol.
    The second reaction would be that of the younger (current) generation. They embrace this idea of almost being considered a part of the show. This idea enthrals them so much that, as revealed in the article, people weep when they see that their tweet made it onto the show. Personally I think that it is pathetic that people get so attached to these shows that it affects them emotionally. This prevents people from interacting with each other because they feel that they have enough interaction.

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  24. Matthew Chipman

    The bachelor has capitalized on the ever growing social network fad. By incorporating twitter, they have established a means of PR, and consumer feedback. It appears that it makes the audience feel more involved with the show, especially if they see one of their own tweets pop up onto the television screen or being able to read live tweets from cast members or other individuals in general who enjoy the show. There could be an issue with the tone and vulgar nature of some tweets but if they implement a workable screening process, which they have, there shouldnt be many issues to consider with implementing this in the future with other television shows.

    ABC uses a filtering system which sorts by episode, character and theme references. This may be a little of a tedious task. However perhaps in the future an automated screenign process will automatically screen and load the relevent tweets. With facebook and twitter as big as they are now, i wouldnt be surprised in a few years to see all television shows have some access or direct feed for tweets. People like to not only see their comments but other peoples comments as well.

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  25. Alphine Bindiridza

    The reaction to the Bachelor’s social integration is really good because most people watch this show and they say out their feelings; how they feel about about the show. And most people seem to enjoy this show,even extra excited when their messages are displayed on tv. Viewers get motivated to keep tweeting so they can keep seeing their messages on television. The tweets go through a filtering system and the tweets that are related to a certain theme or topic get picked and posted on tv.

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  26. Mariam akinola

    The bachelor’s social integration has generated a lot of positive reaction by its viewers and tweeters. People are excited about the fact that their tweets appear on tv which means that the show values each and everyone’s comment and ideas. People get to follow what is going on on the show and be a part of the tv series. Am sure a lot of people who don’t watch the show will be interested in seeing at least of episode because of the tweets and hype “the bachelor” gets from the social integration.
    A team of workers get not a room and randomly select viewers tweets and post it on air. They use various technologies to filter, select and post these tweets for other people to see and people get excited to see their tweets on tv. Overall, think it brings joy to people who watch the show to see that they are being heard.

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  27. Jacqueline Wegener

    1. What has the reaction been to The Bachelor’s social integration?
    So far the reaction for the social integration has been extremely positive for the viewers who are tech savvy. Many people that are watching The Bachelor are most likely younger women who are tech savvy and having one of their tweets appear on the TV screen would allow them to feel as if they are physically part of the show. Having the social integration enables the viewers to voice their opinions and share the emotions they are feeling during the show. I personally feel this would be difficult because it would be hard to watch the show and read all of the tweets that are appearing on the screen, especially if you are waiting for your tweet to appear.

    2. What is the process for ABC to get a tweet on air?
    Tweets related to The Bachelor are sent to an ABC filtering system. It is with this filtering system that ABC is able to filter through the tweets and choose tweets according to the specific episode, relevance, and the person that is tweeting (such as a celebrity). The tweets that are filtered out and chosen to be put on air can be broadcast from anywhere with an internet connection. With the ease of social integration, it is highly likely that viewers will be seeing more tweets appear on the side or bottom of their television in shows other than The Bachelor.

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  28. Jonny Kostiuk

    For ABC and the bachelor fans this social integration with the TV show and everything around this show has been very positive for the fans and the network and whoever else directly involved with the bachelor. For everyone else in the world it makes no difference and like me, I think a lot of people do not care about this. I guess there is not anything negative about this and people feel good about this because they can interact directly with this TV show. With the booming of social networking over the past years and that it is still increasing this is clearly how people want to express themselves and how they get a sense of interaction. I don’t think I would ever cry if I wrote a comment and it popped up on TV about my favorite TV show, no one would know who wrote the comment anyways.
    ABC filters comments to episodes, then broadcaster selects which tweets should air and within seconds they are displayed on the TV screen. Also celebrities and close ties to the TV shows get aired because people want to see what those people have to say.

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  29. Mike Jensen

    1. What has the reaction been to The Bachelor’s social integration?
    The integration of twitter and the popular ABC reality television series “The Bachelor”, is increasing popular for a number of reasons: First off, we are living in a world where personal gadgets and social networks make up a large component of our everyday lives. In addition, the experience that the “tweeters” responding to the reality television show experience excitement and joy, knowing that their “tweets” could potentially be shown throughout episodes. Some people get so into it that it acts towards them on an emotional level. Many people have cried with excitement knowing that their personal “tweet” will be shown to the millions of North American viewers. That satisfaction they receive will stay with them, and give them a sense of gratitude and, most importantly, importance.

    2. What is the process for ABC to get a tweet on air?
    ABC uses a sophisticated filtering system that allows the workers to narrow down and rule out tweets with each corresponding episode. A team in the ABC broadcasting center monitor each incoming tweet, take certain ones, and then integrated onto each viewer’s television screen. This is only the start of something new, and as new technological developments emerge, more efficient and faster ways of tweets-to-television will come to be.

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  30. TJ

    Well thus far it seems as though the reaction has been quite positive. I am not really surprised though. I think social media and social networking is a great market for these types of programs to get involved in. For the most part I would assume that the fan base, or people that primarily watch this rubbish, also spend a great deal of time using social media websites. So it is just logical that they would go hand-in-hand. Furthermore, I could really see, as was mentioned in the article, fans getting amped when they see their comment or tweet scroll across the screen. It would almost keep them watching for the duration of the episode to see if their tweet made the ‘cut’. Perhaps they should integrate the comments into commercials too…

    The process of getting these tweets on air seems relatively simple with the help of IS. The system will select a bunch of tweets based on relevance and what not and then a studio member simply checks the tweet and airs it. However, although the process is simple with IS I would guess that there will still need to be a studio member for a final filtering to ensure the messages are ‘kosher’.

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  31. Akina Morimoto

    With the emergence of technology, it is certainly fitting for television shows to incorporate social media and the audience. It appears that it makes the audience feel more involved with the show, especially if they see one of their own tweets pop up onto the television screen or being able to read live tweets from cast members or other individuals in general who enjoy the show. There appears to be more positive than negative feedback from combining social media with this television show, which means that the audience clearly appreciates it and there would be no reason to currently remove it from the show.
    ABC uses a filtering system to narrow down which comments and themes are relevant for each individual episode. Tweets are then selected from a broadcast center, and are sent to quickly appear on the television screen in a matter of seconds. These tweets can however be selected from anywhere with Internet connection. If they continue to use social media strategy during their show, then I could see some sort of technology system being set up, where tweets can be automatically filtered and then relevant tweets can be sent out live to the television show without the aid of an employee.

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  32. Landon

    1. What has the reaction been to The Bachelor’s social integration?
    In what I gathered from the article, it seems as though there has been a great deal of excitement generated within the fans of the show. I have never watched the Bachelor so I wouldn’t really know what the experience would be like. But regardless, I believe that this is an excellent move by ABC to integrate socially with the fans of the show. It is definitely attracting to viewers to have this kind of integration directly with the show.

    2. What is the process for ABC to get a tweet on air?
    The tweets initially flow into the ABC control in LA, into a filtering process, where a group of people narrow down the list of tweets and pick the ones that pertain best to the current show based on particular phrases, relevant individuals, celebrity tweets etc.

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  33. swatigade

    1. What has the reaction been to The Bachelor’s social integration?
    The reaction to The Bachelor’s social integration has been positive with fans loving the opportunity to interact directly with the program they are watching. The people that are watching the show are very tech savvy and opinionated as the article points out. They like to be on TV and get their 15 seconds of fame. They like to be part of the action from the comfort of their home. Majority of the tweets selected seems to be of celebrities, relevant people or interesting comments on a certain episode. The viewers can see that many of the celebrities are also watching the shows that they are watching. The article states that people get a kick out of knowing their favorite television personalities are watching and tweeting right along with them.
    2. What is the process for ABC to get a tweet on air?
    ABC uses a filtering system which lets them narrow down tweets to find certain phrases, comments from relevant individuals, tweets from celebrities or anything that fits the episode. A team of people choose from a list of tweets and send them on air in seconds. Currently tweets are selected in the broadcast center, but they could be chosen from anywhere with a internet connection.

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  34. Carla Hornecker

    The Bachelor’s social integration has been met with a very positive response from its viewing audience. Presumably this stems from the thrill of knowing that your comment is being viewed by millions of other people. It also helps viewers feel more connected to the show and enhances their sense of attachment to it, which also benefits ABC, as more and more people start watching the show and feeling that connection. Personally, even if I watched this show, I would not enjoy seeing other viewer’s comments popping up on the screen. If I wanted to see other people’s thoughts on everything I would go on Facebook or Twitter. I think I would find having this new social integration irritating and intrusive.

    ABC’s process for getting a tweet on the air sounds very simple, as they simply narrow the tweets down to those related to the episode, and filter them based on relevance, the person doing the tweeting (i.e. a celebrity), etc. They are then able to broadcast the tweets from anywhere with a standard internet connection. This means that the broadcasting does not have to take place in their Los Angeles control room, but could even be done in a private home. The ease with which this social integration can take place will likely mean that it will have a continuing presence on television, whether viewers like it or not.

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  35. Sheri Durina

    The integration of social media into The Bachelor has created a great deal of excitement for viewers. It appears the two now almost go hand-in-hand. The Bachelor appears to produce a very emotional effect upon its viewers. It also appears that the viewers enjoy having facebook and twitter as outlets to express their thoughts and feelings – especially during the episodes. Many times viewer tweets are integrated directly on screen during the show; this has proven to be very popular. Celebrities also watch The Bachelor and tweet along with other viewers. ABC has monitored the effects of its social efforts and continues to find ways to add engagement to viewers at home. I have actually read in other articles that when people tweet about a show, the show tends to have higher ratings. It sounds like the popularity of The Bachelor may be increasing – perhaps this is in part due to the social efforts of ABC.

    The first stage of getting a tweet on air begins with ABC and a filtering system. This system organizes the tweets based on the episode that is currently airing. Tweets may be filtered by certain phrases, comments from certain individuals, tweets from celebrities, or anything else that is relevant at the time. All of this occurs while the show is being broadcast in a Los Angeles control room by a team of ABC employees. After the tweets have been vetted they can be up on viewers home television screen almost instantly.

    Reply
  36. Devin Phalen

    1. What has the reaction been to The Bachelor’s social integration?
    Sounds like there has been an overwhelmingly favorable response to the social integration based on what was stated in the article. I guess some people enjoy the chance to be a part of what they’re watching; however, I’d prefer to just enjoy the show rather than try to watch and text about it at the same time (I DO NOT WATCH THIS SHOW, BUT APPARENTLY IT MUST BE EVERY GIRL’S FANTASY TO DATE A GUY WHO IS DATING A BUNCH OF OTHER GIRLS SIMULTANEOUSLY; WHO WOULD HAVE KNOWN?). It also seems a little narcissistic to think that others care to hear your every thought on every aspect of a show. I think a little discretion is a novel thing in this age of thoughtless self-centeredness. I may not like this, but it sounds like it here to stay. 😦

    2. What is the process for ABC to get a tweet on air?
    They narrow down tweets to what episode is airing and then filter them to include relevant tweets from celebrities or phrases that fit. Currently a team sits in the ABC studio and does this vetting, but this could be done from anywhere with an internet connection within seconds. Because the episodes are pre-recorded and broadcast at a later date, the Bachelor or Bachelorette can also intact live with the audience via twitter.

    Reply
  37. KJ

    1. What has the reaction been to The Bachelor’s social integration?

    Overall a good reaction from their tech savvy users. People still love to be on TV, so when a tweet of theirs appears on TV for millions of people to watch it gives them overwhelming glee, judging by BrookeCourtney and her crying reaction as was described in the mashable article.

    2. What is the process for ABC to get a tweet on air?

    The article spoke about a filtering system which identifies which tweets can be narrowed down to what episode is currently being aired. This data filtration system allows the network to find references in certain phrases, comments and interactions from other celebrities or whatever is going on in the show at the moment. The ABC team monitor the tweets from the control room, break them down and set them up to be broadcasted on air straight onto TV sets. Eventually a producer will be able to sit at home and choose from a list of tweets to send them on the air immediately. I imagine short after that they will be able to do it via and app, or completely automate the filtration system and have the computer artificial intelligence do it in the background for them, consistently managing the data and making use of it almost immediately.

    Reply
    1. Adam Christensen

      This article suggests that the reaction has been very good for viewers. It gives them a chance to interact with a show that they love, especially if their tweets make it onto the screen. Everything nowadays seems to be turning more and more interactive due to smartphones and the technology out there, and this is one step for Hollywood to be able to add value to their shows.
      The process for ABC to get the tweet onto the show live is relatively simple. There is a team that sits in a room at the studio and follows the Bachelor “hashtag” and generates a long list of tweets that are current. They then filter out which ones would be good and appropriate according to what is happening in the episode at that moment. Within seconds, the tweets are up on the screen for millions of viewers to see around the world.

      Reply

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