Description: Word of mouth, sponsored. Trusted recommendations, promoted. Reviews from friends, endorsed. This is the new lexicon of advertising.
Date: Oct 10, 2013
Facebook pioneered this social advertising model in 2011 with its “Sponsored Stories” ad units. Facebook’s filtered News Feed only shows you the most important posts about your friends. But if you Like a brand’s Page or post, check in at a business, download or use an app, or share a link, advertisers can pay to boost that action’s visibility in the feed or have it appear in sidebar ads.
Twitter has social ads too. Its “Promoted Tweets” show posts from businesses you don’t follow. To show these businesses are reputable and relevant the ads show the names of people you follow who follow that business. A Promoted Tweet from HP in my stream mentions three accounts I follow that follow it. Twitter doesn’t use your face, words, or content in its ads, though, and the social context is much less prominent than on Google and Facebook.
Combing social signals with advertising makes marketing seem less generic, which is important considering how many ads we see on a daily basis. READ REST OF STORY
Questions for discussion:
1. “Without ads, services like Google, Facebook, and Twitter might have to charge.” Do you agree with this statement? Why or Why not?
2. What are the downsides of “you: becoming the ads?