Description: New York regulators will announce on Monday the most comprehensive crackdown to date on deceptive reviews on the Internet.
The yearlong investigation encompassed companies that create fake reviews as well as the clients that buy them. Among those signing the agreements are a charter bus operator, a teeth-whitening service, a laser hair-removal chain and an adult entertainment club. Also signing are several reputation-enhancement firms that place fraudulent reviews on sites like Google, Yelp, Citysearch and Yahoo.
A phony review of a restaurant may lead to a bad meal, which is disappointing. But the investigation uncovered a wide range of services buying fake reviews that could do more permanent damage: dentists, lawyers, even an ultrasound clinic. READ REST OF STORY
Questions for discussion:
1. What do you feel is the best way to discern authentic reviews on the web ? Why?
2. Do you feel that this problem could be the end of a service like Yelp Why or Why Not?