Old dotcom era gives way to new top-level domains

Description:  The dotcom era is ending, but not because of any sudden decline in online participation. Quite the opposite – over the next few months the internet will expand from 22 top-level domains to nearly 1400, including non-latin script domains for the first time.

Source: Sydney Morning Hearald

Date: Nov 3, 2013

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Hundreds of applications for the new generic top-level domain (gTLD) scheme – the largest expansion of web addresses since the internet’s inception – were received by the Internet Corporation for Assigned Names and Numbers (ICANN), the body which oversees the organisation to internet address last year. The first of the granted new domains began rolling out last week.

In early 2012 hundreds of businesses governments and institutions were invited to apply providing they could afford the $US185,000 application fee, a $US25,000 yearly fee, prove an ability to manage domains, and endure several rounds of scrutiny. A total of 1930 applications were made for about 1100 names. Multiple applications for the same name will now go through a contention process and eventually end up at auction.  READ REST OF STORY 

 Questions for discussion:

1. What is the motivation for the internet to expand the number of top level domain names?

2.  Who are the winners and who are the losers in this process?  Why?

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48 thoughts on “Old dotcom era gives way to new top-level domains

  1. Mark T

    1. What is the motivation for the internet to expand the number of top level domain names?
    The internet has expanded at an incredibal rate! it needs to grow more and organize the growth. With the organization you will be able to know exactly what your searching resulting in better traffic and results to companies websites.
    2. Who are the winners and who are the losers in this process? Why?
    The winners would be the companies that can afford the hefty fees associated with the domain names. The losers are the ones that can’t ultimately losing.

    Reply
  2. Emily

    The internet is not, and will never be stagnant. There is always change and progression in the online world and business. I think the challenge is only increasing for online businesses (whether they be profit or non-profit organizations) to get ahead. Ultimately, the motivation to get in on this advancement is to target readers/customers more easily, attract more people to their sites, and make more money through the process. This new technology enables these organizations to have more specific domain names which indicate clearly what their website consists of. This is beneficial for them, as well as users who can know more precisely what they are looking for, and if that website is it. I think more profitable businesses will be the biggest beneficiaries to this advancement, as they already have a history of being established. Smaller businesses will have a much harder time coming up with the resources to purchase these large domain names.

    Reply
  3. Ruzaan du Plooy

    1. What is the motivation for the internet to expand the number of top level domain names?

    The massive expansion of the domains is certainly understandable, the owners of these domains want their business to expand, which in turn, makes more profit. With so many competning domains, businesses are forced to compete with lowering sales of cost of goods sold, as well as having to compete on the marketing aspect of things as they need to keep their domain names catchy and interesting to catch the consumers eye.

    2. Who are the winners and who are the losers in this process? Why?

    The winners of this process are the business owners with the most effective marketing team and domain name. Organizations such as google or yahoo, because these companies have such a large market share they are able to drop their profits just a little to be able to still stay competitive with all of the new domains now being introduced into the interwebs. Another winner is simply just the people that are operating with these domains, they now have such a wide variety to choose from and will quickly find out which are better than others. The losers of this process is the small organizations that don’t stand a chance against the brute force of the big organzations such as google and yahoo, the companies that would suffer would be the ones that are not able to generate as much traffic to their site due to an unsuccessful domain name or an inadequate marketing scheme.

    Reply
  4. Precious Emezieke

    1. What is the motivation for the internet to expand the number of top level domain names?

    I think the motivation would be the fact that there are so many businesses coming up and also that the internet is really growing fast like never before. Businesses that don’t have a website would look somehow because this days going to an organizations website is faster and better than going the face to face. So because of that a lot of domain names are being made and every organization wants to be notified as an organization with the (.org, .book, .blog, .eu etc). As long as the internet is growing and businesses, domain names will continue to expand.

    2. Who are the winners and who are the losers in this process? Why?

    I think the winners would be organizations that can afford it and the losers would be organizations that cannot. Companies that have the resources and capability and especially the money to be able to bid for the best domain names would be the winners, they would be the ones to benefits from this expansion while the losers would be the companies that don’t have the money to bid with the bigger companies.

    Reply
  5. Heather Mack

    1. What is the motivation for the internet to expand the number of top level domain names?
    The main motivation for the internet to expand the number of top level domain names is that the internet is continually expanding. There are fewer and fewer original domain names available, and in a world where online marketing is becoming consistently more prevalent, the need for an original catchy domain name is more important. The top level domain names will also help consumers find sites that meet their needs more efficiently, a .book domain name will tell the consumer immediately that they are visiting a site that involves books, which may either be suitable or unsuitable to what they were searching for.
    2. Who are the winners and who are the losers in this process? Why?
    The winners in this process are the individuals who win the top level domain name bids. These are large companies who will then be able to market and sell different names to customers to make a profit. The losers in this situation will be the smaller companies who are unable to acquire the best domain names, as the highly sought after domain names will be more successful in gaining customer traffic.

    Reply
  6. Kris Moore

    The motivation that the internet has to expand its domain names from 22 to nearly 14 000 domains is the same motivation that a manufacturing company has to expand its number of factories, they want their business to continue to grow. As the power of the internet has gotten bigger and bigger due to the fact that we are all absolutely reliant on it as individuals and companies, the internet must make the proper efforts in order for it to succeed and grow in its ever expanding marketplace. Another example of why the internet would want to expand into 14 000 domains vs the 22 it currently uses is that it would enhance the way in which individuals can search for information. If certain domains are used for different companies, websites etc then it is easy to tell which one you would want to click on for the most accurate information. This allows a company to buy a domain name within the same field that they are working in to be grouped with similar companies.
    The winners in this situation are large, profitable companies such as Google and Donuts. They have the capital to expand their websites into these separate domain systems and in turn it will create more traffic to their websites. The losers would be the smaller companies who do not have enough money for this type of asset to their website. This is going to cause their unoriginal ‘.com’ domain to fall further on the list of websites when an individual searches similar companies on Google.

    Reply
  7. Scott Eriksen

    The main motivational factor is now, and I believe always has been, money. Large corporations don’s want to have to share the marketplace with smaller businesses who may have had the luck in getting first crack at a solid domain name. Currently there are systems in place that allows larger companies to buy out the domain name of smaller businesses who may have it (say if microsoft.com was taken by some small company before the corporate gfiant microsoft came into play, the larger corporation could buy the domain name microsoft.com from the smaller entity). But bottom line, those with the strongest domain will reap the largest benefits. The winners will be the companies that have the resources and are stable enough to expand. jumping head first into a new domain name system is risky, but those companies that have the strongest system and are willing to dish out some capital to get into this system i believe will ultimately reap the largest rewards

    Reply
  8. Matthew Helfrich

    I believe there are some motivations for the expansion of the number of top-level domains. The first reason is to provide structure to the Internet for consumers. Expanding top-level domains would provide more organization to the Internet. It will enable people to more easily and accurately search the web for information. In addition, by expanding the reach of top-level domains it may facilitate further growth of the Internet. Secondly, the growth of the Internet warrants the supply of more top-level domains. Thirdly, the expansion of top-level domains would allow companies to associate themselves with categories that reflect the company better. For instance, such as how .org has top-level domains has helped distinguish research and nonprofit organizations from .com top-level domains.
    The winners in of the process are likely to be the companies with the financial resources to apply for numerous top-level domains, such as Donuts, Amazon, and Google. By applying in numbers and applying strategically for top-level domains with little competition, they are increasing their chances of owning a large amount of TLDs. This is a great strategy due to the fact that these top-level domains are and will become increasingly high in demand. This may deem to be very profitable for companies owning the domain. The losers in this case are the companies who do not bid on any of the TLDs. If you do not bid, you simply cannot win. There is a massive potential for opportunity loss of not participating. I don’t see any reason for these new TLDs not to take off, therefore, I don’t see why companies with the financial capabilities to not take advantage of the process.

    Reply
  9. Joanne

    Of course the main reason is economics (Money). The internet is a vast growing enterprise just waiting for new businesses all the time. This does however give the businesses an advantage to gain more control to a certain degree having more hits to there sites will give them the advantage they are looking for. Its always boils down to business strategies of how to gain more profits. This does not mean they will be completely successful as it will pose some threats to the consumers in regards to fraud.

    Of course the winners are considered to be the ones with the smart business sense or influx of money, because they have the ability to apply for several names and are able to hire the needed help for the maintenance of the required work it will need to maintain the domain names. The losers so to speak will be the ones who are not equipped to even venture in to the competition of the this new business aspect, due to lack of funds or technological sense.

    Reply
  10. Ryan Gladun

    The motivation for an increase in domain names is due to a rising number of online based companies, and many other companies that have an online website. There will be lots of money invested into these new domains and lots of applications will have been made.

    The winners in this situation are companies that are investing lots of money to reserve specific domain names. People will come to them wanting to purchase the domain, or even using the domain and the companies will make lots of profit from this. Losers in this situation are possibly members who purchased expensive sites on a domain such as .com and someone can pay a fraction of that price on a different domain.

    Reply
  11. Bryan Litchfield

    with the internet becoming so popular, and such an important tool in most peoples everyday life it makes sense that they try and make things a little more user friendly for us. By introducing these new gTLD’s things will be more easy for the everyday internet user, the big online business, or the non-profit organization. The gTLD will tell you exactly what genre of website you are entering, whether that be government, books, business, or sports. This also allows for a greater marketing ability for online companies. No longer will they have to compete with other non related businesses with similar names because users can identify them through the TLD. Who benefits and who loses from this though? It is easy to see that those companies who did their homework like donut are going to be the ones who benefit the most, at least short term. They are able to sell off the names they purchased for big money, and they deserve that for being on top of the ball. In the end i think most businesses or online sites will benefit from this due to the ease that will come with a more organized internet. Who loses? It will be a lot of work for google or other search engines to adapt but im sure they are on top of that already. As well those poorer companies who cannot afford those large prices will not be able to get as good as sites as those large companies with lots of money for advertising and web site fees, but they can still benefit from the new gTLD’s.

    Reply
  12. J Hayward

    There is motivation to develop more domain names for several reasons. The internet is getting larger by the day and this will help keep the internet addresses organized and categorized better. There are not very many domains at the moment so it will definitely be beneficial and in high demand for businesses that was to create an individual name that is unique and will receive a lot of publicity. This will help businesss create a website with a domain name that has to do with their company. Domain names can be related to the type of website they are creating. This will help specifiy what their site is and help them individualize themselves. This will make money for the economy when domain names are sold and auctioned and will help the business show some credibility and proffesionalism. The problem is that these doman names will be incredibly expensive to try to buy so it could be difficult for smaller start up business to purchase a domain name. They are the losers in this situation and ould potentially spend a lot of money and lose some in the process. If you are able to get the domain name you request it would be beneficial because you could generate great profit and it would help your name in the business.

    Reply
  13. Felistus Kitivi

    The motivation for the internet to expand the number of top level domain names is to capture a bigger market in terms of language use, geographic and demographic features. the big winners of the dot-com era are amazon and Netscape and an example of a loser was pets.com.

    Reply
  14. Jesslyn Strand

    The motivation for the internet expansion on domain names start with providing non-English speakers better access to the internet. By increasing the amount of domain names on the internet, it gives people the choice of non-Latin names. It is also a way to distinguish companies or organizations and make them recognizable to the world. By allowing everyone to apply for their own domain names they are able to get the name they want for their company. It’s one word that will brand their company/organisations worldwide. It acts as an asset to businesses throughout the world to allow them to develop a certain brand. With this brand they can establish a certain clientele that will in turn create profits for the business. This is a way for the economy to make more money by selling domain names and the businesses to make money by branding and create clientele. This is a win-win for everyone. By these motivations, expanding the internet is not something new or surprising. The top level domain names keep increasing benefitting everyone that is involved. By increasing the domain names, the internet can accommodate throughout the world developing globalization as we know it. With the overall growing population, with increasing amount of people who surf the net, the demand for more domain names keep increasing.

    Reply
  15. Aaron Jackson

    When it comes to the expansion of the top level domains, the huge motivator for these expansions has to be the money involved with them. Top domains will have the most hits, the most views, and will bring customers back to their domain. For companies applying for these domains it has to be important for their customers to access these domains and view what they want to present. Having the right domain is a label for what they are trying to present and is a huge motivation for them to get noticed. The internet has an infinite growth with more and more people using it everyday, having the right domain and a well known one at that will be more beneficial in the end. The winners in this have to be the big name domains, they are charging huge money to allow people to use these domains and will continue to do so as the demand rises. The losers are those who are unable to access these domains, although if they can be successful under another domain they can defy that opinion.

    Reply
  16. Travis Cote

    there is not just one singular thing that motivates the expansion of the top level domains. With the fact that the worlds population is growing daily and with that the amount of people who surf the web also grows, there needs to be more top level domains. a huge motivator for this though would have to be money. I highly doubt all the huge companies that applied for these domains want them all for just them selves, if they control a large portion of these new domains then they have a huge upper-hand on all their competitions. Another reason that I think could be a motivation (I may be wrong) but might have something to do with rules or regulations that follow a domain name. I know with certain domains and where they originate from the laws are different so it becomes easier to find/do certain things, like streaming movies or tv shows online has become somewhat difficult using the .com but if you go to sites that used different domains such as .to it becomes much easier. This may also be a slight factor in why having more top level domains is so appealing to different company’s across the globe.

    The winners are easily the top dogs who get the more generic domain names such as .movie or .book, these types of domain names will be searched the most so the domain name becomes not only an address but also a marketing scheme that makes them that much more accessible to the regular consumer. The money factor is also a huge thing by gaining many domain names the companys have an advantage over other companys who might have to pay to use that domain name such as .books.

    Reply
  17. Brett Thompson

    The expansion in top-level domain names seems to benefit the internet business world to a limited extent, in my opinion. To start, a huge beneficiary of the expansion could be professional associations and municipal governments. For example, though the article did not mention that the International Union of Architects placed a bid for the domain name “.architect”, if it were to it could control which particular sites are under that domain and therefore represent them. This could be helpful to both the association/government, and to those who do not know if a particular party represents them.
    However, it becomes an extremely different situation when it comes to large corporations like Google and Amazon, and investment groups like Donuts. In the case of large corporations with large amounts of equity and cash available, they may buy up many domains simply because they want to reserve them, and then resell them once they realize that they do not want them (likely for a profit). This raises domain prices in the marketplace and puts smaller corporations at a huge disadvantage, while even smaller corporations may end up being charged loads for secondary domains.
    Last off, investment groups including Donuts have developed a very intelligent investment strategy, but it may turn out to harm certain stakeholders. Referring again to the International Union of Architects’ argument, many parties may wish to acquire domains that may affect another’s reputation, whether intended or not. Though ICANN processes applications and objections, those selling domains in order to make a profit may not be as inclined to evaluate the ethical implications of their sales.

    Reply
  18. Riley Hansen

    As the internet continues on its never ending growth cycle, it is important that all information on the net be kept organized so it is easily found and used by the public. With the addition of new domain names the organization of the internet will be even greater. Users will be able to find exactly what they are looking for, and in the long run create a greater pool of information at our disposal. Of course with this new presentation of domain names up for grabs there will be some winners and some losers. Same as at any auction the bidder with the deepest pockets will take home the item. In this case it will be the larger corporate companies taking the majority of new domain names, making them the “winners”. Along with the Companies purchasing the domain names, the users will also be the winners. The users will benefit from this new addition of domain names, by giving them more information at their fingertips. The losers in this situation would be the smaller, or new companies who would be left going home empty handed after the auction, being un able to compete on the larger money scale.

    Reply
  19. jiabei.chen

    There are lots of people or company to apply for the website, but they do not use it, some of them they sell it and make money. The motivation for the internet to expand the number of top domain names is provide more and more special website that people want to search. . Moreover, to expand the number of top domain names it will be not as easy as before to create a website. On the hand, it will be good news for some of the big company; there will be less top domain names as same as them. For most big company, the domain name is kinds of the advertising for them. For example, if we open apple’s website, we all know it will be www. apple.com. If we open Google, we all know it will be http://www.google.com. It is easy for us to know which is which.
    I think the winner will be the big companies and the loser will be the small companies. However, it will be benefit for consumer who use the internet.The big company can have enough money to pay for the top domain names, some small companies they still want to use it , but they do not have enough money to have it. The small companies need to change their mind. In, addition, people who want to use internet search some information will be better than before, because they can get exact what they want.

    Reply
  20. Peter Mathon Achuoth

    I think the motivation for the internet to expand the number of top level domains is to make money out of it. Internet has experienced exponential growth in recent years due to growing business competition around the world. Big business companies like Google and Amazon apply for many domains as they possibly can and later sell them to other companies, making huge profit.This drag some of the companies into the competition because of the opportunity to make money off the domain. Every year the applications for domain keeps increasing as the demand for the domain also go up. To accommodate this growing demand, the Internet decide to expand the number of the domains and also restricted the qualification criteria. There are concerns that the domains may end up in the hand of private companies, creating concern perhaps domain may be bought again and use inappropriately. So the Internet has come up with a strategy to scrutinize all the applications to make sure that domains are not going to the wrong business entities before deciding on the winners of the bid. As I said, the interest for both side Internet and companies or institutions is to make money. The Internet, on one hand, is trying to protect the reputation of the company by appropriately assigning domains to recognized company as well as making money. On the other hand, the companies buying the domains have the idea of reselling the domain to private companies for the purpose of making money. So, there is no doubt that Internet has become more popular than ever before in this growing business world. Speaking about winners and losers, I don’t think there are winners and losers in this game. Even if, for instance, some private companies fail to win the bid, they can still buy the domains from their fellow competitors which might have won the bid. This is a fair game, and it is all about good business strategies. A company with upbeat business strategies whether public or private can win as many domains as it wants.

    Reply
  21. Hyunggu Kang

    1. What is the motivation for the internet to expand the number of top level domain names?
    The motivation comes from limited numbers of top level domain names. It seems like there are lots of possibilities of domain level, however if company or government wants to create website this becomes a different story. Since most of the website ending up sorted and narrow down to their related, they have high competition of each other for popular, catching, and easy domain names. This leads to the high costly biding game leave them to spend more money just for top level domain name rather than developing their actual contents. If internet expand the top level domain names companies and other domain name users will have more related domain names for better price with less competition.
    Whenever there are high competitions there will be consequences; cost base, time consuming. With the new system for Top domain name small businesses will have better change and enhanced abilities to attract new web suffers. All of this is possible because of reduced cost of resources to obtain top level domain names and less competition for the domain name with in the similar business fields. This changes can be good for both consumers and providers due to higher level of exchanging information. The new trends can be seem in around the world too Australia is excepting the new changes and adapting themselves to the new top domain names and position themselves in leading county for new changes not like USA who seems unable to catch up with the changes.

    Reply
  22. Nic Hutchison

    The Internet as we know it is increasing at an incredible rate. Its expansion in the last few years has been substantial. Largening the number of Domain names will increase the efficiency of searching and surfing the web. Having the most efficient domain names will increase a companies expansion and growth; but having these names will be costly and not easily atainable. Big companies with big budgets will have the opportunity to aquire these names, while the small businesses will not be able to purchase such expensive domain names, making them the loser in this situtation.

    Reply
  23. Shine Landayan

    Because the number of websites nowadays are increasing rapidly, not only big companies bid for a specific generic name, there are also small businesses that wants theirs. Our generation is the generation of technology, Internet is taking a big part of each of our lives. Companies and business wants individuals/customers to be able to identify their companies through these generic names, just like advertising. Thinking about it now, .com has been used by many different companies, which makes people think that these companies are not different from others. Now that a big number of different companies and businesses are fighting over a single generic name, expanding the number of top-level domain names will not only give them the same income, but also will give the Internet a newer face.

    Because there are only a few generic names and companies and businesses are bidding over them, the bigger companies will win and the smaller ones will be the losers. Bigger companies have more shareholders or capital and revenues that provides them more money to bid, which will leave the small businesses behind. But ones ICANN expands the number of the top-level domain names, there will be less losers because the smaller businesses will just have to think of a new domain name that they can get.

    Reply
  24. Richard Reimer

    The use of the internet as expanded dramatically over the last 5 years. More and more people have access to the internet, and the amount of sites created is growing rapidly. There are a lot of companies, new and old, that are looking for a good way to make their company stand out among the others. With so much competition arising it is no surprise to me that there is such a big competition between companies, who bid for the generic top level domain names that will help them grow further. I think that the generic web addresses is going to make the use of the internet for efficient. This is because there so many different websites that are closely related, and some which can be almost written the same way that it is hard to differentiate between them. Having generic websites will help identify these websites better, and this giving the population a better and more useful way to go to identify the right website when they are looking for something in particular.
    The winners are the organizations or companies that will receive the generic domain name that they are looking for because this will give them the foot traffic that they want. They will have to spend a lot of money now but later they will be rewarded when other companies want to use their domain names to promote their business or organization. The losers will be the ones who spent a lot of money and effort to try to acquire the domain name that they were looking for.

    Reply
  25. Anthony

    This internet as we all know is a hustling and bustling rapidly growing network, with millions and billions of users uploading, downloading and using vast amounts of data. With the extensive amounts of bandwidth, the internet is a massive “living” thing that does not reside in any one country or any one place. The motivation to expand the number of top level domain names is primarily to help expand the scope to facilitate the use of the internet to many more countries, languages, and people. The typical .com .net .org etc will be replaced with .book, .afl, .physio, to better the ease of accessing the proper info. The internet now has 22 top level domain names and is predicted to have 1400. This also creates a large amount new traffic and many are eager to get themselves a piece of the pie. With new top level domain names there will be a whole new market of advertising, e-commerce, and related internet functions opened up. Allowing generic phrases would give people more choice and open the internet up substantially.
    The winners are those who bid for certain names and get them. With the rights to certain names will come the privileges of “controlling” that specific top level domain name. If a company owns a top level domain name all companies who wish to use that name will have to go through them. Associated with this is most definitely fees and revenue produced for the owner of the top level domain name.

    Reply
  26. Anthony

    1. What is the motivation for the internet to expand the number of top level domain names?
    This internet as we all know is a hustling and bustling rapidly growing network, with millions and billions of users uploading, downloading and using vast amounts of data. With the extensive amounts of bandwidth, the internet is a massive “living” thing that does not reside in any one country or any one place. The motivation to expand the number of top level domain names is primarily to help expand the scope to facilitate the use of the internet to many more countries, languages, and people. The typical .com .net .org etc will be replaced with .book, .afl, .physio, to better the ease of accessing the proper info. The internet now has 22 top level domain names and is predicted to have 1400. This also creates a large amount new traffic and many are eager to get themselves a piece of the pie. With new top level domain names there will be a whole new market of advertising, e-commerce, and related internet functions opened up. Allowing generic phrases would give people more choice and open the internet up substantially.
    2. Who are the winners and who are the losers in this process? Why?
    The winners are those who bid for certain names and get them. With the rights to certain names will come the privileges of “controlling” that specific top level domain name. If a company owns a top level domain name all companies who wish to use that name will have to go through them. Associated with this is most definitely fees and revenue produced for the owner of the top level domain name.

    Reply
  27. Bailey Hughson

    Organization’s potential for competitive advantage is the main driving force behind the expansion of top-level domains (TDL). Organizations with specialized TLDs provide organizations with differentiation from their competitors. When a customer enters a Google search an organization returned with a top-level domain the customer is more likely to click to their website and potentially buy their product. For example a small sports store business could purchase a TLD like .sports or .sportinggoods. When customers see this TLD they are reassured of the businesses integrity and honesty and are more likely to make purchases from the business online. If the TLD increases its priority on Google, the traffic to the website will increase and sales will potentially increase. If a small business could get access to a relevant TLD they would have an advantage over competitors that could not be taken away. The TLD could become a trademark of the business and be an identifier of unique products that could not be reproduced. When consumers begin to associate TLDs with the quality of an organizations products the organization has a large competitive advantage.

    On the other side of the argument specialized TLDs could hinder small businesses abilities to reach customers because larger organizations have already bought the scope of TLDs relevant to the industry. This could be just another way large corporations dominate markets. If the larger sporting good companies are the first to invest in TLDs and get the biggest variety of TLDs they will be the winners. The loser in this case would be the small businesses.

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  28. Priya Boyal

    The Internet is expanding the number of top-level domains because of the rapid incline of online participation. The Internet is constantly expanding and growing, and these TLD’s are a reflection of innovation and make for an increase in competition. I believe this is an innovation that is to benefit businesses and people globally, with 1400 domains as well as non-latin script domains. Businesses governments, institutions, and Internet users are all receiving benefits from this expansion. Donuts, Google, and Amazon have invested a lot of money hoping to own as many addresses so they have the ability to license them for a profit. Donuts has invested a high amount into this auction and also a lot of time, but in the future if marketed right, will receive a high return on their investments. Bigger brands will, one of them being Donuts, who is expected to own around 200 domains, will own the majority of TLD’s. These new domains will allow for Internet users to the benefit of a simpler search engine process, with specific categories being easier to identify. Individuals will also have the option to search and locate sites that are specific to their opinion and not subject to location. Though, when TLD’s are introduced there will be a risk imposed on brand owners, since it will be easier for others to register a domain with the same title but different top-level domain. During the process of these auctions, bigger brands (Donuts, Google, Amazon) will be the winners, though these TLD’s will be a security factor for trademark owners.

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  29. Annalise Janhunen

    As the internet is an ever-growing source of information, it is important for that information to be organized. A way in which this “organization” can be achieved is by expanding the number of top level domain names. By adding domain names other than .com, it is easier for internet users to find information about specific things they are in search of. An example that was related in the article was that of the domain name .physio. By searching within this domain name, one could find all the top physio facilities and gain more comprehensive and applicable information to that subject area. By adding more domain names, the wealth of information that the internet holds is easier for internet users to access.
    In the process of expanding top level domain names, there may be some losers. This means that large companies would take over the internet space from smaller companies that may only be able to afford the .com domain name. That being said, however, the use of the .com domain name will not disappear from the internet and will still be widely used. In this sense there may not actually be any losers.

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  30. Gernot Ruppert

    The Motivation to expand the Internet is because of the big companies to make Money out of it. If they now buy all the different Domains which can Play an important role later in this process they can sell them and make Money out of it. Another Motivation is that the People now have a bigger Chance to come up with different Websites names and their Domain. So it can be much more nationally or regionally compared to nowadays where it is very international. Futhermore the Internet is growing and growing. Therefore is a Need of the expansion of Domains because the number of Websites is constantly growing. In Addition it will make it easier for People to search for a Website because it is more regionally and easier to locate.

    The winner of this development are all the big companies that have the Money to buy all the different Domains and then sell it to Little companies or entrepreneurs who want to open a new site. Ths big loosers are the small companies or People who will develop in the future and who who wants to get into the world wide web by creating a Website. These companies may already exist or not but both don’t know yet if they Need a Website Name in the future.

    Reply
  31. Nicolle Keim

    Some of the main factors that the internet had to expand the number of top domain names are because of the expansion of the Internet and to enforce some security measures. While the Internet is growing substantially, there are not many laws and regulations enforced towards it, which leaves it in a fog. I think the winners are the ones that play the game smart and bid for the right names. There are many draw backs with having to bid or pay a fee to get the domain name a company wants, such as not being prepared before biding, getting out bid, not having the funds to buy a domain name and etc. Another disadvantage in the process is that companies might not even get a domain name at all. While these top domains are up for grabs, the losers in this process are the ones that don’t get the domain they want or when companies have to buy a domain off a company such as Donuts. Although this is one example, this could happen to hundreds or thousands of companies. Even though the top domain names are intended to protect the Internet and enforce some regulations to secure it, I find that it is going to create extensive problems in the future. The Australian government made 129 objections during the process of the top domains already. I think ICANN needs to keep this under a close watch to ensure everything plays out right and so no more problems arise that would affect the outcome of getting top name domains.

    Reply
  32. Sandro Moser

    Top level names is the product of rapid growth in the internet. The main motivation to why the internet is expanding the number of top level domain names is for simplicity. Organizing domain names into ways that can be accessed easily will drive traffic to these websites. This is the main motivation for top level domain names. As for the winners and losers of this process, the winners are the individuals and companies with large amounts of capital to invest in these domains, because when it comes to the internet, getting there first is everything. The people that purchased high level domain names have the exclusive right to them which could turn into major profits. As for the losers, the only real losers are the ones who lost the bid for their domain names they applied for. I believe this because for the rest of the world we now live in a world that provides tons of information in an organized simple way.

    Reply
  33. Jing Li

    The development of the society and the business need high internet efficiency. The expansion of the internet addresses bring more convenient to the businesses and human’s daily life. I believe that the top-level domains are something about individuation. Top-level domains automatically come out with economic era. People use internet every day: surfing, online shopping, scholarly research, entertainment activities like Facebook. If top-level domains are available, people can recognize which category the items in and make it easy to find whatever they want. The whole process is time-effective and more specific. For instance, if you want to find which bank has online banking service, just type the domain: online banking, then you can find the category of online banking. Make it simple and fast. Therefore, the top-level domains benefit both providers and users, not just one side.

    Some beneficial companies can make bunch of profits from that because they have the solid capital, technical support and human resources. They are capable to handle the big internet system and have financial and experience to conquer the drawback. Big companies have advanced technology, good brand image and financial statement. The whole process is time-effective and more specific. However, it is also hard to say who is winner and who is not for now. Everything is unpredictable and there are some risks and challenges in the economic environment. Top-level domain is beneficial. There is no doubt that the tendency of the top-level domains is a good sign of the world economic and customer benefit.

    Reply
  34. Candace Dyck

    “Old dotcom era gives way to new top-level domains”
    Every website and webserver has to have a domain, it is a unique identifier that helps distinguish your website. With the ever growing Internet along with technology, it makes sense that companies and organizations what to get there information out there for more people to see. This way of marketing for your business comes with an Internet protocol address, which is to long and confusing for people to remember so the companies get domain names instead. Most general top-level domains are .com, .edu, int, gov, etc…etc… and with more and more people connecting on the Internet, it makes sense to make the domain names expand. This could become a good thing for businesses, in the sense that genre can now organize websites. For example there is .info for organizations providing information, .biz for businesses, and .news for new sources. There are probably doman names for different types of websites for language, kids, shopping, entertainment and games. And this will continue to change and grow as our technology does. As stated in the article, this process does not come cheap for a company, however it gives your business an advantage and a change to look and act professional.
    I don’t believe there are any losers or winners in this process, If your company doesn’t get the name it bid on, that’s fine. Try again, this will take time and money but in the end it will be worth it for your company.

    Reply
  35. Nicole Toth

    Most companies want to be a part of the latest and newest technology and treads in order to stay ahead of their competition. So it is no big surprise that there have been hundreds of applications for the new generic top-level domain (gTLD) scheme. Having a gTLD can be seen as a competitive advantage for businesses because it is more unique and would represent the business better than just the old .com TLD. It has now become a race between companies to get the best gTLD of their choice, in hope to get a gTLD that embodies the company. Take a company like Chapters; if they had the gTLD .book instead of .com, one unfamiliar with Chapters could assume that they likely sell books just by looking at the gTLD. Chapters will also be more likely to pop up first in a search engine when a person is looking for books. It is very likely that not everyone will get the gTLD name that they applied for, especially the most popular generic phrases that all the big businesses will be fight for. Small businesses will be at a great disadvantage in getting the gTLD of their choice because they will be competing against huge businesses. Business’s like Google, Donuts, and Amazon are applying for a number of different gTLD and it is likely that these most popular gTLD will go to auction, where only the companies will the most money will win the gTLD of there choice. Having a new top-level domain would set companies apart from those still using the old .com. It is likely the most dominant and profitable companies will get to use gTLD while smaller companies will be left with .com.

    Reply
  36. Lance Rosen

    2. Who are the winners and who are the losers in this process? Why?

    I feel like the winners are the big corporations who can afford these domains, and the losers are the small businesses who just have to make due with a .com or .ca. The big corporations will definitely make some money off of these domains, and may even be able to turn around and sell them / rights to them for a profit. Small businesses do not have the finances to purchase these options. They will be forced to pay to use the domains at a price that is way less than this initial purchase, but will still be another expense. I understand the draw to new and exciting things, but I personally do not see the advantage. Sure, if someone publishes a book and their publisher creates a website for it called “__(book title)__”.book, it sets it apart from competitors, but I feel like you would still have to do the same amount of marketing work in order to raise awareness once the novelty wears off. On the other hand, I see the potential draw to domains in different languages and corporations / organizations in other countries not having to only go with .mx or .au or .com on their website. This could be an advantage, but I just can’t see how it is going to revolutionize things. In small business, lots of companies are just focusing on getting a nice, clean, well-working, and well maintained website up and running. International companies have to try to purchase the domain for their company in every country they do business while having to deal with cybersquatting. I think dotcoms are going to be around for a while.

    Reply
  37. Justin Quintin

    There are a couple of motivations as to why we “need” new top level domains. The first, which i do believe has some credibility is the fact that the internet is constanly growing and at a rapid pace- as the article suggests. With all of this information, it can be hard to manage this information. Adding new top level domain names help create more order on the net. having these overarching “filing cabinets” adds just one more level for organization on the web. This could be great for research purposes as well as making it easier for users to find a body of knowledge. For example- if i sprained my ankle i could search the top level domains of physio and have a more comprehensive and percise body of knowledge to draw from.

    the second is definitely financial. companies fighting over domain names is not a new subject, and holding these domains to an auction will ensure the highest price is paid for the domains. there is significant financial gains to be made in the domain industry.

    The winners in this scenario will always be the companies with the resources to outcompete other firms. size of the checkbook is the only limiting factor in this type of auction. the losers are the smaller companies firms who could greatly benefit from ownership of a unique, distinct domain name, but simply havent got the resources to acquire them.

    The application process alone could put a medium sized comany out of business, and the application is just that- it does not guarantee the domain name, it simply allows you to compete to spend more money in hopes of a domain name.

    Reply
  38. Taylor Galipeau

    As the article stated, the internet is growing at a rapid pace. Like anything, as its popularity grows so should its capabilities. The expansion of top level domain names allows for growth. It also allows for a more efficient internet experience. This goes for both owners and users of websites. With a more specific top level domain comes a more informative domain name. This will reduce users time in finding a site that provides what they are looking for. At the same time this will increase relevant traffic to web sites. In this regard an increase in top level domains is extremely positive for all parties involved. However, the introduction of these top level domains brings along some negatives as well.
    The article focuses on the business end of top level domains. It all depends on who gets which name. This makes it more difficult for smaller businesses to get a hold of certain names, unless we see a company like Google making them available for a low cost or even free. The internet has always been known as a medium of free speech. If these large companies have a hold on all of these new top level domain names people are losing control of this medium. Depending on how these companies use the top level domain names I feel this could either be a new era of more informative domain names or a business ploy.
    It will be interesting to see what happens next in this development and if the government gets involved. Will there be new regulations on the domain name use? Will companies be able to buy certain names so their competitors cannot use them? Will any of the governance or rules change in congruence with the larger bank of top level domain names?

    Reply
  39. Tina Brown

    The size and scope of the internet is immense, .com at the end of your URL was once enough to imply legitimate business… but no longer. Having more specific and user friendly extensions is a logical next step for the internet. But runs the risk of confusing customers who have become used to the .com when doing business over the web.
    Canadians are used to seeing both .com and .ca when looking for items online, but they can sometimes lead you to the incorrect page when you are just online looking for information, such as typing in: http://www.universityoflethhbridge.com; http://www.universityoflethbridge.ca; http://www.uleth.com; http://www.uleth.ca; http://www.uleth.edu
    How online services and businesses identify themselves will be important and ensuring that people can easily navigate to you page will be essential.
    A challenge that I see is that companies who have products in a variety of markets, may need to secure additional sites to ensure that their competition doesn’t imitate them in the marketplace. As the University of Lethbridge, they may want to consider domains such as: .ca; .edu; .university; .research so other competitors don’t use those sites as opportunities to “grab” traffic and re-direct it to their own sites promoting a competing product.
    Consumers will need to be aware of what they are looking for, and use caution to be sure they are looking at the product online that that are intending. Small businesses will want to be sure they are targeting the correct market, as their more limited budgets will likely not allow them to cover all the possible sites possible.

    Reply
  40. Cole Hofman

    The internet is global, and just like how we compete with the world for jobs, internet sites compete for attention. Having more and more domain names helps to make websites unique and the inclusion of non-Latin script domain names helps that as well as showing the global nature of the internet. Expanding the number of top level domain names will make the internet a more interesting place as it becomes larger in the future, instead of having a forest of .coms. With an application fee of $185,000 this expansion of domain names won’t be taken advantage of by small businesses or organizations. This will undoubtedly help large businesses and organizations market their brand. With the inclusion of non-Latin scripts to the top level domain names we might see international companies penetrate deeper into foreign markets, being able to be more “local” in its domain name. However companies might be able to steal image from other companies by applying for a favourable domain name before the competition. If expansion happens to rapidly, this could develop into a real problem that could have legal ramifications. Small businesses may become even further away from competing with large corporations on the internet if they are limited to using a more inferior domain name or having to pay the large corporations that bought the rights to the new domain name to use it. This is not just a case of the rich getting richer and the poor getting poorer however as this increase in domain names ensures a global presence like the internet is becoming globally representative in the use of non-Latin scripts and hopefully this trend continues.

    Reply
  41. Tarek Saleh

    The internet is expanding at a pace that people never expected to happen so quickly. With domain names ending with .com, eventually that will come to a limited quantity due to how fast the internet is expanding and the amount of users looking for them. In my opinion, this allows new companies to enter the market and perhaps take an advantage via the internet by having a domain name that is particular to their niche. Overall, this can influence competition and bring more attention that the given market. With that being said, users now can know if they use .pizza or .cellphones or whatever the case, that perhaps they will be able to reach what they are looking for easier. Although to be able to obtain these type of domain names companies with more money will obviously be able to do so cause having such a dominant domain for your website can be expensive but can yield a good return in the future if used properly. Also, having a specific domain for your company can also seen to be more professional in the sense that it shows you are a leader in your area by being able to obtain such a domain. In the end, companies who are current leaders in their area will be the ones who control this type of evolution and ultimately keep getting richer and richer and charge those who want to be able to use their domain to be able to be apart of this community.

    Reply
  42. Karly Froehlick

    As the Internet becomes more and more popular, .com domains may not be enough anymore. Everyone is using the Internet, both sellers and buyers are using the Internet to promote goods and users to buy goods. These new domain names will benefit both users by being able to easily find what products they are looking for. These domain names will benefit the seller by having their products easier to find. The down fall for the seller is the cost of these new domain names. The top companies with money will be able to get the better domain names such as .book or even .pizza for the most popular pizza company. The companies pay to get the name but also pay yearly fees. These prices will add up but they will be able to sell and allow others to use the name and they will be able to pick and choose who has access to their domain name. This will allow the companies with money to continue to grow. The small businesses just starting out will not be able to get a spot on the Internet if they have to pay a large amount for a domain name. This will make the small businesses suffer and not be able to grow on the Internet until they have money to fund the domain name. At the moment with .com names, small businesses are able to have a website for a small monthly fee around thirty dollars. This change will allow the rich to get richer and the poor will have to work to be a part of the World Wide Web.

    Reply
  43. Ellen Sparling

    The expansion of top level domain names can be great for businesses and consumers in a number of ways. It allows a sense of simplification, enabling consumers to identify websites, while keeping a business as specific as possible. It can influence competition, where to advertise, and who it is meant to be targeted to. New domain names can also allow new companies to enter in to the web world, which can add financial value, and improve the overall web services. By including non-latin names, it expands variety and opportunity for others to use these domains.

    Reply
  44. Lyndsey Schultz

    The internet is continuously growing. By expanding the number of top level domain names, business and consumers will be able to customize the advertising of their products and services. The introduction of the internet offered a whole new level of business and by expanding domain names this will again create a whole new level of business. Those companies that can afford to pay to get these domain names will ultimately be the winners of this process, while small business not associated to any specific company will be the losers of this process.

    Reply
  45. Melisa Giberson

    Having a domain name can be great news for a company. They can use it to better promote their products since it will be more likely that it will come up in the search (search engine optimization) with this customized name. It also looks more professional. For businesses just trying to make a name this can help them look better, again more professional. The problem is that it costs a pretty penny to do. It is likely that only the major companies that already control most of the market will be able to afford this.
    It also make cause a problem with companies with lots of money buying out their competitors domain name so that they can’t use it. For example, if coke were to purchase the domain name .pepsico or something like that.
    On another note this reminded me of a news article I read a while back. It was about this man who received a speeding fine from a traffic camera. When he went to look on the police departments website to find out some information on it he noticed that their website was soon to expire. He bought the website from godaddy.com so that it no longer belonged to the pd and used the site to warn others about the traffic camera. This is sort of what I mean about having your domain fall into the wrong hands. It could hurt your business incredibly if consumers don’t know that the site doesn’t actually belong to you. Here’s the link to the article if you’re interested: http://news.cnet.com/8301-17852_3-20007389-71.html

    Reply
  46. Daniel Reina

    1. What is the motivation for the internet to expand the number of top level domain names?
    There had been rumors that the .com domain names were almost used up. What happens is that as more and more businesses use the internet and create their domains for their websites, more domain names are taken. The motivation behind increasing top domain names is that whoever has ownership over a domain such as .book, can sell that domain to a customer. So imagine a best seller book needs a website, their domain can be harrypotter.book which helps people identify harry potter with books. As users are able to have more options for domain names that adapt better to their businesses there will be an increased demand for these new top level domain names. Whoever hold the rights to the top level domain names will reap a lot of profit from people using their domains.

    2. Who are the winners and who are the losers in this process? Why?
    The winners of the process are those companies who bid for certain names and do get them. What this means for them is that they will then be able to sell those domain names to customers and make money. On the other hand, all those companies that made applications for domain names and spend a lot of money in the process, and do not get the domain names they hoped to get, will have lost time and money. I think this process comes to show how those with more money to bid and expertise on the area benefit from such opportunities – available by the increased used of the internet.

    Reply
  47. Justin Shade

    Old Dotcom Era Gives To New Top Level Domains
    Motivation behind the expansion of the number of top level domain names I believe is financial, to give people more choice, and open the internet to non-latin names. using domain more suitable to the business such as .book for a book store business will help to stream line IT operations and also assist the average consumer or user in identifying and locating the web site. Financially this process, expansion of the internet, will provide a source of financial assistance for better service and information. this will create investments, competition, and more variety. The winners will be the businesses who have planned well and have the money to expand. Also the marketing companies will be making more dollars with the small businesses being the losers. I believe this project or phase was inevitable because of the demand by the users for choices and the need to be number 1 by the businesses. In the wew can all be winners because the balancing bar will eventually even out.

    Reply
    1. matt montpetit

      The main motivation as to why the Internet is going to expand the number of top level domains is the simple fact that internet usage is constantly growing and there needs to be more organization when it comes to websites. The generic .com or .ca is not enough any more because there are so many websites now. With more specific domain names searching for websites, information and materials will be that much easier to do and the information you get will be better because you know exactly what you are searching for. Another reason for this is so people can make money off of the auctions that will be held for the domain names. There will be an increased competition for domain names.

      The winners of this are simply the companies that have the money and resources to purchase the domain names that they want. They are the winners because the best domain name will prove to be extremely profitable for the company, because more people will search for there products and or services based on the simplicity and the commonality of the companies domain name. For example if your company sells books and you have the domain name .books more people will search for your company over your competition that has the domain name .morebooks (example). Small companies or start up companies are the losers in this case because they do not have the money to purchase good domain names. This will prove as a challenge for small companies that they will have to over come in the future.

      Reply

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