Description: Rocket Fuel, uses artificial intelligence to help businesses make the best programmatic ad buys on the Internet. “In other words, if you’re an advertiser, its software gives you the biggest bang for your buck,” said Cramer.
Date: Nov 15, 2013
Pros will often talk about rockets to describe white hot stocks. But no stock deserves the moniker more than this one.
“It priced at $29, then opened up immediately at $59.95, before closing out its first day at $56.10, a 93% gain,” Cramer explained.
However, this spaceship quickly came back to earth. “Hideous declines followed. The stock dropped to a low of $37 and change last week,” Cramer added.
It appears investors didn’t know what to make of the company, which – incidentally – has absolutely nothing to do with space flight. READ REST OF STORY
Questions for discussion:
1. What is Rocket Fuel and what is their competitive advantage?
2. Would you invest in this company at this time? Why or Why not?