Monthly Archives: September 2014

Smartphones Killed the Three-Day Weekend

Description: It would seem an ideal time to take a break, but our ability to unplug and relax is under assault. A three-day weekend? We can barely get through three waking hours without working, new research shows. The average smartphone user checks his or her device 150 times per day, or about once every six minutes.

Source: CNBC.com

Date: May 24, 2013

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There’s plenty of debate among economists and psychologists whether the economy is to blame, or we do this to ourselves. There’s little arguing that the concept of a Sabbath is in serious danger.

“It’s like an arms race … everything is an emergency,” said Tanya Schevitz, spokeswoman for Reboot, an organization trying help people unplug more often. “We have created an expectation in society that people will respond immediately to everything with no delay. It’s unhealthy, and it’s unproductive, and we can’t keep going on like this.”

There’s a long list of horribles associated with our new, always-on-digital lives: You are dumber. You are more stressed. You are losing sleep, and more depressed.  READ REST OF STORY 

Questions for discussion:

  1. Has Technology affected our ability to enjoy and have downtime from our daily pursuits?  Why or Why Not?
  2.  “We need a modern day-rest that brings balance back to life”  Do you agree of disagree with this statement? Explain.
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Can Companies Learn Your Secrets

Description:  “If we wanted to figure out if a customer is pregnant, even if she didn’t want us to know, can you do that? ”

Source: nytimes.com

Date: Feb 16, 2012

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As the marketers explained to Pole — and as Pole later explained to me, back when we were still speaking and before Target told him to stop — new parents are a retailer’s holy grail. Most shoppers don’t buy everything they need at one store. Instead, they buy groceries at the grocery store and toys at the toy store, and they visit Target only when they need certain items they associate with Target — cleaning supplies, say, or new socks or a six-month supply of toilet paper. But Target sells everything from milk to stuffed animals to lawn furniture to electronics, so one of the company’s primary goals is convincing customers that the only store they need is Target. But it’s a tough message to get across, even with the most ingenious ad campaigns, because once consumers’ shopping habits are ingrained, it’s incredibly difficult to change themREAD REST OF STORY 

 Questions for discussion:

  1.  Are there any ethical dilemmas to using big data in consumer services?
  2. What other commercial applications can you see for organizations in using big data?
  3. What skill would you need to be able to use Big Data in an organization that you work for?

Bras, An Algorithm for Everything

Description: THE two and a half miserable hours that Michelle Lam spent in a fitting room, trying on bras, one fine summer day in 2011 would turn out to be, in her words, a “life-changing experience.” After trying on 20 bras to find one that fit, and not particularly well at that, she left the store feeling naked and intruded upon

Source: NYTimes.com

Date: Feb 23, 2013

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Professional bra fitters have also moved online. Linda Becker, whose family owns two bra stores in New York, says she sells twice as many bras online today at LindaTheBraLady.com as she does in her stores. Some of her online customers have previously visited one of her shops and been fitted in person. But new customers take their own measurements and work with customer service representatives on the phone. She says only 10 percent of online orders are returned.  But some customers turn out to be extremely hard to fit and it’s hard to tell why, Ms. Becker says. “That kind of customer will be impossible to fit online because the problem is unseen. There’s no way of figuring it out over the phone.”  Read Rest of Story 

Definition of algorithm: a step-by-step procedure for solving a problem or accomplishing some end especially by a computer.

 Questions for discussion:

  1. What applications of this particular kind of algorithm do you think would be valuable in the marketplace?
  2. Will this e-commerce application replace brick and mortar stores for this application?  Why or why not?