The Cloud-Centric Retailer Treats Every Shopper Like A Celebrity

Description:  Imagine walking into a shopping mall on a mission to buy something very specific — the right tie for a job interview, the perfect handbag for a wedding — and knowing immediately where to look. Instead of endless hours wandering from store to store, combing the aisles for the right purchase, you know immediately which shops have exactly what you’re looking for and which has the best price.

Source:  Forbes.com

Date:  Dec 15, 2015

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Products are becoming to become intelligent, too, as more items and packaging start to come with low-energy Bluetooth tags that will guide smartphone-equipped shoppers to the exact location of the item they’re looking for. Combine that with customers logging in to good-old fashioned Wi-Fi networks and the retail environment becomes a rich mine of data for retailers who choose to build the supporting infrastructure to capture, analyse and interact with it.  Read the Rest of the Story

Questions:

1.  What is the promise of Cloud Computing for the Retail Industry?

2.. What do you see as the two biggest benefits of cloud computing in the retail industry ?  Why?

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46 thoughts on “The Cloud-Centric Retailer Treats Every Shopper Like A Celebrity

  1. Jenny Rowell

    1. What is the promise of Cloud Computing for the Retail Industry?
    I believe that Cloud Computing is bringing something different to the Retail Industry. They are centered around the customers wants and creating the best experience and best first impression as possible. By having this hands on experience working with all that Cloud Computing has to offer, the consumers feel that they can have confidence in what they are buying. Their promise is to save people hours of their time shopping around, because they have a device that knows exactly what they want, how much and where to get it. Cloud centric understands technology and the impact it has on a individuals life, therefore they made changes to each device to personally benefit that person.
    2. What do you see as the two biggest benefits of cloud computing in the retail industry? Why?
    The first biggest benefit of Cloud Computing in the retail industry is the hands on, customized experience that the customers get with the products. Smart watches for example, your smart watch will tell you how hot it is outside, how long/far you have walked and where the next cold drink is from were you are. That is pretty crazy to this how the cloud knows more about you, then you may know about yourself. The second biggest benefit of Cloud Computing in the convenience to find exactly what you are looking for, for exactly the price you wanted. Something such as this can give a person hours back to their day and I know many people who would pay money for such a thing. This is very important because everyone is in such a high paced “go go go” environment and any extra time someone can get, can literally mean the different of getting paid or not.

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  2. Meghan

    Cloud Computing offers a whole new way to selling things to consumers. It promises a personalized buying approach with information on anything from location to substitute products to where an item is located in a store. I believe that this type of selling approach could have the effect of increasing consumer spending because the consumer could potentially be notified of every buying opportunity close to them. This would increase the frequency of unplanned purchases. The first major benefit I can see is very specific and targeted advertising. Companies can already learn so much about their consumers from various websites and searches. This could potentially be used to target every individual specifically based on something like their search history or Facebook friends. This could greatly increase companies’ profits and advertising efficiency. The second major benefit I can see is the ability for consumers to compare everything at their fingertips. Everything from price to, substitute products, to where you can buy it, to customer reviews could be available. This could increase competition between firms and ensure that the best and most wanted products were getting to consumers. Cloud computing could make this all possible on some kind of app or program. The database needed to create something like this would have to be extensive and could take a long time to build up.

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  3. Yvette Gahutu

    1. What is the promise of Cloud computing for the retail industry?
    -The promise of Cloud Computing for the retail Industry is to improve customer service in the sence that it enables shoppers to get a more personalized shopping experience based on the use of their smartphones, online shopping sites visited and through bluetooth tags that will guide smartphone-equipped shoppers to the exact location of the item they are looking for. If the retailer has information about each customer that shops in a particular store( through surveys for example) it can use that same information to find out when a customer is shopping in the store. The other benefit is that customers wont have to stress about time and getting the right style of clothes that they prefer and it will also help eliminate customers save money. It is just convenient for shoppers and for stores in the sense that it makes it easier for store representatives to be able to help their customers by knowing what they want if they cant seem to see it right away. Customers will be more supportive of the idea that they have more time to spend on other things and an eased shopping experience.

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  4. Rachel Nyberg

    The promise of cloud-centric shopping is to save consumers and retails time, money and resources. By being able to predict or access previous purchases, retailers can build on an existing client-base. For consumers, it means saving time looking for merchandise, being able to compare prices from previous purchases. It also allow consumers to find comparable products or complimentary items they already enjoy.
    From the retail position, having data on customer presences reducing the need to advertise or hire third-party marketers as consumers are already telling them what products interest them.
    The two main benefits of cloud-computing are retailers being able to be consumer-driven when selecting merchandise. For consumers, it means retailers are able to provide them with exactly what they are looking for.
    Additionally, with consumers in the driving-seat of wants or needs, retailers spend more resources, research and development and retail space on what consumers want in real time.

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  5. Dawn Wilson

    The promise of Cloud Computing for the Retail Industry is that it enables shoppers to get a more personalized shopping experience. This is because through the use of smartphones, online shopping, and Bluetooth tags in the modern world retailers are better equipped to anticipate even the smallest of requests and send them to consumers so that we may have a better shopping experience. This could lead to consumers discovering new products through our searches of related goods or services that could enable us to be happier.
    The two biggest benefits that I see of Cloud Computing in the Retail Industry is the fact that it opens the store to more profit. This is because it can recommend new products to consumers based off of products that have bought in the past or their search histories or if it knew that you had a busy day it could recommend a quick restaurant that you had never heard of before. The second biggest benefit that I foresee is the real time response to queries regarding how real people use a particular product and how they feel about said product. This could lead to better buying decisions for consumers and could lead to less disappointments from failed purchases. Also being able to pinpoint the exact location of a particular product within a store could make shopping more streamlined and easier for consumers.

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  6. Kathy Cayenne

    Cloud computing in the retail industry promises to save time and money for the consumer and help the retailer to create an exceptional shopping experience by providing individualized service. If the retailer has access to individual customer information that is stored in the cloud the retailer will know the exact moment a customer enters the store, the retailer will be able to determine the customers preferences from previous purchases and will be able to direct the customer to their preferred items all through the customers smart device, thus creating a very individualized experience for the customer. If the retailer wanted to provide that celebrity experience it could equip a sales associate with the technology to retrieve the information about the customer to provide a very personalized shopping experience. The cloud can also provide information to the customer directly to help the customer comparison shop finding the best price for the item that they are looking for. This feature will certainly safe the customer money but also time. In a world where everyone seems to be in a hurry saving time for the customer is as important as saving money. The customer could search out the item on their device and could be directed to the location of that item saving a significant amount of time searching the shelves to find what they are looking for.

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  7. Kevin Liu

    1. What is the promise of Cloud Computing for the Retail Industry?

    The promise of cloud computing in retailing industry is that can attract more shoppers, reduce cost and provide more option in the marketing of their products. Also for the customer side cloud computing provide can a great deal of convenience, efficiency and availability.
    2. What do you see as the two biggest benefits of cloud computing in the retail industry? Why?
    First benefit is about marketing, one of my most favorite feature of cloud computing is the individual customization; by tracking your shopping pattern and use you shopping history to create a unique marketing strategies that is targeted to the individual customer, such as give customer a list of product they might be interesting, or provide the right advertisement to the right customer.
    Second benefit is convenience, because of the cloud computing technology, customers are able to have the access any item in the website at any time and any place they want. This is truly game changing in the retail industry. Compare with the old method of shopping this will save both money and time for both customer and retailer.

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  8. Patrick L

    1. The promise of cloud computing for the retail industry is personalized experience. Since every customer has different needs and wants, technology can help tailor those needs and wants for retailers and help the customer get the right product that he or she needs. With the digital world expanding everyday, soon many, if not all service and retailer industries will begin to adopt the Cloud-Centric approach. This will take a long time to implement, but once it is implemented, this will revolutionize the way people shop.
    2. Two biggest benefits of cloud computing in the retail industry:
    -Personal experience. Through technology retailers will be able to get to know the customer, which will make the customer feel more connected and welcomed, giving the retailer more of their time, and obviously, money.
    -Accessibility. The amount of time that this will save for customers is unbelievable. Countless times I have refused to go shopping for something just because of the fact that I did not want to walk around the mall for hours looking for a product. With cloud computing, this can all be done from home, in a comfortable space. Through this technology, I can pick out the stuff I need at home, and go to the mall when I need to pick it up, the convenience would be extraordinary.

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  9. Jill Tataryn

    I think that the two biggest benefits of cloud computing in the retail industry are increased revenues for stores and efficiency for customers. If retail stores are able to personalize online and in-store shopping visits for customers, they can provide a better experience for the customer. By providing recommendations of what the consumer might like based on previous purchases, they are more likely to convince the customer to buy more, thus increasing revenues. Customers will be happy that they don’t have to waste their time or money searching through store(s), as they will already know where to find the product they want. This will make them more likely to return to shop, because they will be happy with past experiences.
    Shopping experiences will also be much more efficient with cloud computing. The personalization, the alerts for things they might want, and the ability to know where to find certain products will greatly increase the efficiency of shopping trips. Customers will not have to waste their time and will have better experiences.
    One of the biggest concerns with cloud computing is privacy. If stores are able to personalize, provide recommendations, and give alerts on stores nearby, that means they are collecting a lot of data on customers. People likely do not realize that their information is being collected, and a lot of people have an issue with their data being collected without their knowledge. It can also be considered unethical for this information to be sold for profit, especially if customers don’t know what information has been collected.

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  10. Ella

    the promise of cloud-centric is to help retailers to respectively target the interest in individuals through the help of electronic devices. the biggest benefit of using the cloud centric system is to eliminate the needs of stress,as well as saving the time of customers and it also helps to save money. most customers just want a more efficient and effective shopping experience.
    This is a more advantage over online shopping, rather than going into the mall you can actually see and try on the product and not have to go through the bickering of returning it, if it wasn’t what you expected. the biggest benefits of cloud computing is a really good convenience for the shoppers and also an added promotion for stores. this way they will be able to target and insure customers preferences and this could change not only their marketing stratagem but possibly the products that they offer as well. It can as well have the ability to tell stores when certain items are in high demand and how many people are in need of these products and as well as their competitions around.

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  11. Nana Esi

    The promise of Cloud Computing for the Retail Industry is that, the struggle of customers to get the perfect item to purchase in retail stores will come to an end through the use of modern technology such as smartphones, online shopping and Bluetooth tags in order to make buying and selling easier and faster.
    One benefit of cloud computing in the retail industry is that it provides retail stores with profit. As in the case of going on a 10 mile walk, getting tired and your fitness tracker alerts you of the nearest place to get a cold drink. This benefits the retail market in the sense that, in this situation where the individual probably is no where close to home has no choice than to purchase a drink or water from the retail center that is close by, allowing the shop to gain revenue and in turn profit for the business. This kind of situation occurs in our day to day lives where we need to do things such an oil change, buying food, buying gas and the like. And Cloud computing through smartphones and other technological devices has made it possible and very easy making businesses better off through profits acquired from these impromptu situations.
    Another benefit of Cloud Computing in the retail industry is that, it saves time, effort and energy on the part of customers. Knowing where to go for the good products and deals, knowing exactly where to find items in a retail outlet as well as online shopping is very fulfilling for every customer. Thus, the ability for a shop to do this is satisfying hence, saving time thereby allowing customers to have time for themselves or do other things intended to be done.

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  12. Miriam Ott

    Cloud Computing promises an enticing solution for shoppers who, partially due to the internet, now expect an increased level of personalization to their shopping experience and would appreciate the opportunity to spend less time and money on searching for the item they seek.

    In the retail industry, it can be overwhelming for shoppers to enter a large retail outlet in search of a clothing item they have visualized in their mind. Many times customers will either purchase items they did not intend on purchasing and experience buyers remorse, or they will waste time searching for a product that may not even be carried in that outlet. With the introduction of the internet, online shopping has aided many such shoppers by presenting a way to browse through many categories and specificities to find the item they seek. With cloud computing, this same experience is brought to the physical store where the customer can enjoy a personalized and guided experience that will save them both time and money. A major benefit to this is the use of social media. Sometimes it can be hard to fully trust the messages that the retailer is telling us because we ultimately know that they are just after our money. However, peer reviewed opinions expressed on social media can save the consumer potentially wasted time on a poor product and instead can purchase a popular and positively regarded product based on the opinions of fellow shoppers. A second major benefit to cloud computing in the retail industry is the idea of being able to use a wifi signal to track and locate the item of clothing of choice using just small bluetooth tags within the material. To be able to find clothing this efficiently and effectively would ultimately save the immense amount of time usually spent on fruitlessly browsing through rows of clothing racks.

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  13. Jared

    I think the promises of Cloud Computing are many. I prefer online shopping to retail stores as I can usually access more products at often cheaper prices. I’ve always dreamed of being able to go into a mall and find exactly what I want, buy it, and get out in only a few minutes; and I think that making items available on the cloud would help with that dream immensely. I think it would also help cut down on costs–both for the retailer and for the consumer. Retailers would be able to base their inventories around the preferences of returning customers and lessen the cost of unsold inventory. This would cut down on labour costs as well across the board (less inventory, less jobs to do). Consumers would benefit through rewards programs for customer loyalty, as well as maybe getting a piece of the savings that the retailers would pass down to them. It would be a win-win situation for both parties.
    The only disadvantage to the cloud that I could think of would be limited choice for new customers. Say that you just pop into the mall to look around (always a bad idea), but all of the sudden all of the products are tailored to certain customers. Retailers would have to think of ways to accommodate the early adopters of technology as well as their more traditional markets.

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  14. Adrien

    What is the promise of Cloud Computing in the retail industry ?

    Cloud Computing will eventually provide the customer with an eased shopping experience in the sense that he will be given the location of the item he is looking for at the cheapest price available in the area.

    What do you see as the two biggest benefits of cloud computing in the retail industry ?  Why?

    The first benefit of Cloud Computing is its ability to break the old paradox of standardization vs personalization by allowing mass personalization. As a matter of fact information technologies can now tailor the offering to individual needs of each client provided that they have enough information about them. Cloud computing offers an amazing opportunity to collect and process extremely granular data about the consumers to obtain such information. A simple example of this phenomenon would be the recommendation system on Amazon.

    The second benefit of Cloud Computing is the enhanced efficiency it will bring to the business processes of the retailers. If used properly, such technology can be used to anticipate trends on the market, predict new customers needs, improve supply chain management. It should however be integrated at the level of the whole organisation in order to produce these benefits.

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  15. Dalicia

    Cloud computing appears to promise the impossible, by collectively computing the assumption of what you need and combining it with convenience benefitting many who don’t have the time to search for what they need and also retailers who let consumers instinctively know what they need enticing them to make purchases.

    As someone with a dramatically time intensive schedule with an extreme dislike for shopping, having what you need right as soon as you enter in a store without having to search around would be optimally convenient and a dream come true. A lot of stores take on the approach of placing necessities such as milk in the back of the store so customers will have to walk through the entire store in hopes of getting enticed by all the items they walk buy and therefore walk out the store purchasing more items when only having the intention of purchasing milk. As someone who still where’s cloths from junior high and gets buyers remorse after almost all purchases, even necessities this method is not effective for people such as me. My frustration in dealing with stores such as this would be a prime example on many people who have the same extreme budget and time scale. Therefore many companies using this method could be missing out on a whole new market of people who avoid going to their stores since its too time consuming to try and maneuver your way around the store in attempts to find the one product you want.

    Although some people may find technology monitoring your every move and that technology has the ability to make an informed decision on what it thinks you need and points you to the right direction a breach in privacy and a little creepy, its hard to deny that it isn’t. However in my perspective companies are trying to make sure they provide a product you need or want more specific to your time constraints or other needs you may present which in my opinion is a win for the company and a win for the consumer.

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  16. Jordan Gunderson

    The promise of Cloud-computing for the retail industry is 2-fold. It promises to the customer that they can find exactly what they are looking for in the shortest amount of time possible and at the best price possible. This is comforting to many customers may not like the pressure put on by sales associates to buy something they may not be looking for.
    The Second promise is to the retailers. In theory, it will help them provide the best possible service to each specific customer because they can accommodate their specific needs.
    I see the benefits to the customer heavily outweighing those of the vendor/retailer. While in theory, a retailer can provide better customer service to the customer, the cloud will eventually take away from the need for customer service. There will be a decrease in up-selling, customer browsing, customer interaction and differentiation from competitors.
    The two biggest benefits of cloud computing in the retail industry are time-saving for the consumers, and decision making for the retailers. Consumers will be able to save time by quickly finding what they are looking for. This may boost the local economy because some things that are often searched for on-line may be just as accessible and easy to find locally. Consumers can use cloud computing to get a better idea of inventory management and customer preferences. They can be more efficient in managing their stock and inventory turnover.

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    1. Jaelee K

      1. What is the promise of Cloud Computing for the Retail Industry?
      The promise of Cloud Computing for the Retail Industry is essentially the ease of online shopping, but in a physical setting. It would add convenience and customization to the shopping experience while saving the consumer time and money. Of course this would cost the supplier a considerable amount of time and money to develop and perfect such technologies. However, as a society, we would be naïve to believe such technology is not possible.

      2. What do you see as the two biggest benefits of cloud computing in the retail industry ? Why?
      One major benefit of Cloud Computing in the retail industry would be the additional knowledge that retailers would gain on their customers. Having information on each and every customer’s preferences and buying habits is the ultimate dream. This would offer the retailers a significant competitive advantage. The other major benefit of Cloud Computing would be the obvious convenience and personalization factor added to the shopping experience. As consumers, one could expect to receive exactly what they set out to shop for; again, the consumer’s dream. Often I find myself aimlessly wandering the aisles of stores, unsure of where to find what I’m looking for. However, this can pose a problem for retailers because I’m sure a significant portion of customer purchases occur due to excellent marketing, placement, and selling techniques. As customers, we rarely buy exactly what we set out to buy. As retailers, we hope the customer buys more or perhaps more expensive items than they initially set out to buy.

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  17. Jacklyn

    1. The promise associated with cloud computing is being able to go into a mall with a specific item in mind and being able to find that item within minutes. Consumers will know exactly which stores have the item(s) they are looking for and which are offering the best price. Staff will even know when important customers walk into their store.
    2. I think the two biggest benefits of cloud computing in the retail industry to be making shopping more convenient for consumers and that it would allow stores to communicate to consumers better. For instance, if a consumer was looking for an item in specific and found it to be at three different stores and it was cheapest at a store they never would have considered to have the product, this will increase business for that particular store. As well, it will make shopping easier on customers because I definitely know of times I have gone to a mall for one thing and ended up looking in multiple different stores for that particular item and finding it after an hour of searching, where as, with cloud computing it would only take a few minutes.
    But along with this I think their may be a consequence to retailers, that being that they may loose some business from people not wondering into stores as often. Consumers may just go into the mall find their item and leave, where as if they have to try multiple stores chances are that they are going to see something else they like and purchase it.

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  18. Holly

    1) Cloud computing’s promise to the retail industry is that “instead of endless hours wandering from store to store, combing the aisles for the right purchase, you know immediately which shops have exactly what you’re looking for and which has the best price.” Through the use of geo-location tracking retailers will be able to know when a worthy customer enters their store and what that customer likes.
    2) Convenience- as the article mentions it can be quite the hassle having to look for certain items (ie. the perfect tie or handbag) in big department stores. The article also mentions that more items and packaging are coming with Bluetooth tags, that when a customer uses their smartphone, it will guide them to the item they’re looking for (the tie or handbag floor/section). I actually enjoy shopping and browsing various items but I could see this being very beneficial to someone who doesn’t like going to the mall or for example, a husband looking for the exact gift his wife hinted at for her birthday.
    Personalized Experience- With the availability to have customer surveys and past purchase records come up when a buyer walks into the store, the retailers have more options for personalization to each customer needs and wants which would hopefully generate more sales for them. If there were a certain type of jeans you buy and a store was having a sale on them, it would be beneficial to get a notification about the sale on your smartphone.

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  19. Olivia Jorgensen

    1. What is the promise of cloud computing for the retail industry?
    Cloud computing is promising an eased shopping experience that will benefit the customers. This comes in the way of a personalized experience that does not waste the customers time or money. Instead of browsing store after store for the best price, cloud computing combines the aisles for the right purchase so you immediately know which stores have what you are looking for, and which store has the best price for that item. This system can be personalized to each individual which allows for an eased shopping experience.

    2. What do you see as the two biggest benefits of cloud computing in the retail industry?
    I see one of the biggest benefits of cloud computing in the retail industry as being the time saved from from this type of technology. By combining all of the data into a central location, this will allow the shopper to save time browsing other locations, and only visit the location that has the item being searched for. The second biggest benefit with this technology will be the money saved by the ease in finding the item looking for. By the technology price matching for you, this ensures you will get the best deal possible for the item you wish to purchase which will therefore save you money, and the time of searching for the deal yourself.

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  20. Ryland Hatton

    Cloud computing’s promise is that there will be an ease of shopping. They will utilize the smart phone and make it easier for those of us that can easily use a smart phone to access the products we want, when we want them. The two biggest benefits of this technology is the efficiency of locating products, as we will be able to access where they will be before we go and then can get in and out as quickly as possible. Thus it also will save money as we won’t be wondering the mall looking for what we went in to buy and then coming out with bags full of other items and not even finding the one thing we went for. These are benefits because we are all becoming more reliant on technology to make our lives more efficient as we pack our days with so many tasks that sometimes there isn’t enough time in the day to do it all so by making products that help to aid in cutting down on time then we will love it. On the other hand though this technology could be a downfall for retailers that try to sell products that you didn’t know you needed, so these last minute item sales would go down. Id see this technology impacting our generation more then the older generations currently but in the future it will be the way everyone shops.

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  21. Quinton Slack

    The promise of the Cloud Computing program is to try to benefit the retail industry by reducing consumers time and effort in tracking and finding specific products. My first thoughts on this were “Wow this is great and would reduce time and effort in shopping for specific goods for everyone”, However after thinking it through, I came to the conclusion that this may be a way of the future but for now with older generations still present that may not be as technologically savvy as our youth, this could not possibly affect everyone in the market. Some retail stores primary target market is not the youth but rather other groups of people ( Seniors, etc) that really don’t have a grasp on how to utilize technology to aid them in shopping, so this technique would be pointless ( my parents and grandparents do not have smart phones or know how to use them properly if they do ). Also stores and companies probably are not too impressed with this new idea as it would take away from potential shoppers who buy things without original intent but rather impulse. (example: as we talked about in class Costco puts the milk in the far corner of their store so consumers will buy other products ) . The advantages to this process are clear but I pose to wonder if the benefits really outweigh the disadvantages in this kind of new method. Would it not take time and possibly data ( as we know kids are not going to be connecting to a poor wifi in a mall) as well as pose problems for stores inventory systems to specially mark products with Blue tooth? I see the possibilities in the future but my viewpoint as of right now is that it would be almost more timely for more groups of people than untimely to use this program.

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  22. Eden Hoff

    1) What is the promise of Cloud Computing for the Retail Industry?
    A personalized and efficient experience while shopping, saving time and money for the customers and employees. It is a connection between the social and physical world that benefits both the retailers and customers. Using cloud computing allows customers to find exactly what they are looking for, and to predict what they will need next. Creating an innovative and efficient experience.

    2) What do you see as the two biggest benefits of cloud computing in the retail industry ? Why?
    The first benefit I think is the efficiency, there is nothing more frustrating than going store to store in hopes of finding what you are looking for. I could spend hours at a mall trying to find a dress, but if I used the cloud computing technology I would be able to find it in minutes. I’d also get real reviews from fellow shoppers on products, and recommendations for other products and stores. There would be no more hours of searching, but minutes of finding and purchasing.

    Secondly, I think this would benefit the retailers. They are able to connect with customers on more than one level. Instead of waiting for customers to find them, they can go out and find their customers. This also gives them a great opportunity to promote themselves, increase familiarity and eventually/hopefully lead to purchases. It’s a win win for the customers and retailers, both getting what they want in the most efficient and effective way possible.

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  23. Juan

    1. What is the promise of Cloud Computing for the Retail Industry?
    The promise of Cloud Computing for the Retail Industry is to make shopping more efficient. The purpose of technology has been to constantly make our lives easier and this is no exception. Having to go to a store to buy things can be a very annoying and inconvenient experience especially when there are better things that you can be doing with your time. If this technology is fully developed and implemented, then your life would become a lot easier. You wouldn’t have to spend hours in a store looking for things that you need/want. Instead everything will be presented to you right off the bat and at the best price. Not only would this be beneficial to you the consumer, but to the retail stores as well. With the massive data base, supply chain managers will be able to predict what consumers want to buy and how much at much accurate levels. Their costs would there for go down, which would in turn lower costs for consumers in a competitive market. Also since the products the consumers want to buy will be presented to them much faster, there will be a lot less impulse buying. Overall Cloud Computing will greatly benefit the retail industry by creating a much more efficient system.

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  24. missickb

    1. What is the promise of Cloud Computing for the Retail Industry?

    Providing customers with real-time information about specific products of interest in store is the promise of Cloud Computing for the Retail Industry. This positively effects customer satisfaction and retail revenue. It is anticipated that more customers will make quicker purchases because they know where to look in real-time for an item of particular interest. The more quick purchases customers make, the more revenue retailers earn.

    2. What do you see as the two biggest benefits of cloud computing in the retail industry? Why?

    Two biggest benefits of cloud computing in the retail industry are (1) lower salary expense associated with employees and (2) better focus on supplying customers with products that are in demand quickly, which can lead to greater profits. When customers are able to find exactly what they want in-store with little or no assistance, retailers can chose to hire less in-store employees because the need for them to provide in-store assistance would be less. The associates that are employed can focus on other duties such as ensuring that the store is stocked with in-demand items.

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  25. Grace Clark

    The promise of cloud computing for a retail store is designed to combine what each store has to offer, and provide the customer with the knowledge of which store offers the best price. Using knowledge from customer past behavior, the internet can personalize the cloud experience while customers shop. The overall aim is to give the customer a completely new personal experience that is tailored to their wants. This will completely shift the entire retail industry, and it is too early in the process to determine what direction this will take the retail industry in. This could potentially increase the use of social media while shopping, connecting each shopper to others with common interests. To go one step further, the cloud computing for retail shopping will link up with an individual’s fitness tracker and suggest the nearest place to purchase a cold drink. 2. The two main benefits that could come from the cloud computing in the retail industry is one, less time spent in stores being overwhelmed with options which in turn could lead to increase of sales. And two, increase of convenience. Since the consumer is spending less time driving around looking for the nearest Sears, they can easily look to their smartphone device for the nearest location.

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  26. Wheaton

    1. What is the promise of Cloud Computing for the Retail Industry?

    I feel that is would be a huge impact for both the shoppers and for the retail malls to have this form of database to help shoppers become more efficient at shopping. I know personally it is very frustrating when I am looking for a something specific at the mall, and spending my whole afternoon searching for something that I may or may not even buy. Most of the time when I do this, I end up going into other stores and making unnecessary purchases that i don’t need, while not getting what I actually needed at the mall. This “Cloud computing” might help shoppers be more efficient, but with regards to the retail industry it might hurt do it no one actually doing any “shopping around” and buying products on impulse because they would be in and out of the mall so fast to not look around at other stores.

    2.. What do you see as the two biggest benefits of cloud computing in the retail industry ? Why?

    One obvious benefit of having this information system would be for shoppers to have immediate access to the products they need. They could look up a product and see if it is in stock, who has it, and at what price before they even step foot in any store. Another benefit for the retail industry would be the profits gained by the retails of saving costs on employees/salespeople. With having the product right on your smartphone, the user can gain all the knowledge about the product, and doesn’t need someone to “sell” you it. The user knows what he/she is buying, the pros and cons, and therefore staffing costs would be lower due to there not being a need for employees.

    Reply
  27. Neve O.

    1) The promise of Cloud Computing for the Retail industry is to create a hassle-free shopping experience. People tend to avoid shopping because there are so many choices in retail that they do not want to get overwhelmed. With the cloud and low-energy Bluetooth tags however people will be able to find what they are looking for at the ease of a tap. The idea will also help bring new customers to stores because they believe through the advances of technology the technology will be able to sense when someone has taken a run or exercised and in need of food or beverage and where the closest place is to get it.
    2) The two biggest benefits of cloud computing are: being able to appeal to a more diverse and large demographic, and it will provide better and more effective feedback to the retailer. With more people having access to what software to find out what they want and where they can get it more people will be willing to go and get it. Some people do not like the idea of going to a mall and shopping or they do not really know what they are looking for. With the cloud they will be able to figure that out with much more ease and less aimless time consuming shopping.

    Reply
  28. Mojtaba F

    1. What is the promise of Cloud Computing for the Retail Industry?

    Cloud computing in the retail industry is a new way of introducing some of the advantages of online shopping to physical store-to-store shoppers. After understanding exactly what it is that makes consumers gravitate towards online shopping, retailers thought it imperative to find some way to bring these benefits (such as shopping time efficiency and effectiveness in finding the desired product) to a real life environment. To do this, retailers will incorporate data about their store, perhaps through a customized store app, to customers and at the same time offer rewards systems that were previously only available through online shopping through their apps. Ultimately, cloud computing hopes to bring the same efficiency and effectiveness of online shopping to store-to-store shoppers.

    2. What do you see as the two biggest benefits of cloud computing in the retail industry? Why?

    Cloud computing would help retailers in targeting a larger demographic in their physical stores. Physical retailers may now appeal to the “new generation” of shoppers. This new generation is more technologically-guided and as a result, would be more inclined to use this new technology as an incentive to leave their house and do some physical shopping, in addition to their usual online shopping.

    Cloud computing is the first step in an even larger attempt to integrate technology in physical retailing. I believe cloud computing will be used as a “test” to see consumer reaction to this integration of technology and physical stores. If consumers are for this technology, there can ultimately be (as stated in the article) uses such as geo-tracking, where the store app detects when a customer enters a store, and later can offer special deals and information about new arrivals, which would ultimately boost sales while increasing customer satisfaction.

    Reply
  29. Annalee

    2. What do you see as the two biggest benefits of cloud computing in the retail industry ? Why?

    One major benefit of cloud computing in the retail industry is how cost effective it would be. Retailers spend a lot of money on advertising sales, show casing clothing, training employees etc. Cloud computing allows people to search up their favorite items with one touch to their phones. Consumers can quickly access sales in a specific store and this alone will reduce costs for advertising sales. The stores can put more money into buying inventory because if people can access items and sales right away, demand could go up. They could potentially increase their revenue just by a simple change in technology.

    Another major benefit of cloud computing in the retail industry is how accessible it is to consumers and the industry itself. Individuals are always looking for a quick and easy path for everyday things. Shopping has just gotten a whole lot simpler with cloud computing in effect because if a costumer is looking for a certain item, all they need to do is take their phone and search away. They do not have to beat traffic to go to a store and see if the item is there, by using cloud computing they are able to browse from home. This is also a benefit towards the industry because they can search the data bases online and see what items are the most popular for their store.

    Reply
  30. Wesley Howery

    2. What do you see as the two biggest benefits of cloud computing in the retail industry?

    The first major benefit of the cloud computing retail industry is that it would be highly cost effective for both the consumer and the producer. For the consumer, having the technology to be able to check prices and locate the good need will save an enormous amount of time and money. The consumer wouldn’t have to spend as much time differentiating their products because they have less control in the industry. Consumers will find their stores, even if they never heard of them, and be able to buy their products quicker.

    The second major benefit is the convenience it supplies for the consumer. Being able to locate the closest store you are looking for and being able to walk straight to the product is more attractive to a non-shopper. More people will be willing to purchase products with out having to walk around the mall for multiple hours looking for the perfect product at the lowest price. Cloud computing would show you where that product is located and the cheapest place to buy the product, leaving little stress on the consumer.

    Reply
  31. Jordyn

    1) The promise that I see is that people can go into a mall and they know which stores have what they’re looking for, which stores have good prices and stores with their style. It gives the shopper the general knowledge of stores, what they are looking for and just the overall shopping experience. Some people I’m sure will still wander to every store and down every aisle because that’s just how they are and how they like to shop but this gives those who aren’t like that to make it an easier and more productive and enjoyable process.

    2) One of the benefits I think would be cost, if you’re a store in a mall or somewhere that carries the best products for a decent price and plenty of variety compared to other places and do the proper marketing, you can attract a lot of customers and make a lot of money off of them. Which then means that your store is making more money.

    A second benefit would be information and efficiency. If customers tend to lean towards certain products in a store then it helps to show what products to make and spend more time on and to market and so forth in the store compared to things that don’t really seem to be attracting customers or things that may be in the store but another store has a comparative advantage on you.

    Reply
  32. Carrie Chen

    1. What is the promise of Cloud Computing for the Retail Industry?
    A small amount of capital invested;Consumers pay usage-based elastic;Rapid access and analyze consumer informations.
    2.. What do you see as the two biggest benefits of cloud computing in the retail industry ? Why?
    First,retail industry can reduce operating costs,gain and analysize the customers preference,optimize products and space,avoid inventory use of fonds,reduce labor espenses.
    Second,customers can have more choices channels,get better services and interactive with retail industry.Retails can try their best to meet costomer demand.
    3.challenges:Customer Data Security.Right of control key applications.

    Reply
  33. Erica K

    1. What is the promise of Cloud Computing for the Retail Industry?
    The promise of Cloud Computing for the Retail Industry is that consumers will know immediately where they need to go to find what they are looking for and which store has the best price. Instead of having to waste time thinking about it in the store it will cut down shopping time. Lots of people delay going shopping because the overall process is a painful one when you are wandering around endlessly for hours.

    2. What do you see as the two biggest benefits of cloud computing in the retail industry? Why?
    One of the benefits of Cloud Computing is that it is cost effective for the retail stores. If you have the good product at the best price the consumer is more likely to come across it and make a purchase. The person may of never heard of the store before or entered the store because it just appeared to be another clothing store and who wants to look around and see what they have. It opens up the ability to gain new customers. It cuts down on time and it makes easier on the consumer. With the price of food nowadays I want to know where to get the cheapest produce and cloud computing can help me do that in a timely fashion.

    A second benefit of Cloud Computing could be that it becomes easier for retailers to gather information about where they can save money and time on products. The internet is a bigger gift than some of us may have originally realized. It a matter of seconds retailers can gather vast amounts of information to begin analyzing and interacting with. Shopping is going to become more of a personable experience. More people might enjoy which means consumers will be out more frequently in retail stores buying products. This leads to more revenue for retailers and isn’t that the ultimate goal of a company to make a profit? If a retailer knows what products aren’t as successful they can avoid losing money out on the shelves and benefit the most of the products that people do want. Or maybe retailers begin to understand what consumers are looking for and begin to make those products at a lower cost to maximize profits.

    Reply
  34. R-M Nyberg

    1. What is the promise of Cloud Computing for the Retail Industry?
    Answer: The promise of Cloud Computing in the Retail Industry is convenience and variety to the consumers.
    2.. What do you see as the two biggest benefits of cloud computing in the retail industry ?
    Answer: The two biggest benefits of Cloud Computing in the Retail Industry are basically extended to both retailers and consumer. It offers consumers the benefits of tailored responses to the inclinations as consumers, while offering retailers excellent data to know products that will result on guaranteed sales.

    Reply
  35. Robyn

    I think that Cloud Computing has a lot to offer the Retail Industry. It can open up shops to a greater variety of consumers. People may not realize what certain shops have to offer and may not even bother going in, however if the consumer knows that the store has what they are looking for then they won’t mind venturing into a new store. It brings the convenience of online retail into the malls. Which is very beneficial to consumers as they won’t have to waste time shopping around but can go directly to the store with their desired product. This is also advantageous over online shopping, since going into the mall you can actually see and try on the product and not have to go through the hassle of returning it if it wasn’t what you expected. So the biggest benefits of cloud computing is convenience for the shoppers and added promotion for stores. They will be able to target and track customers preferences and this could change not only their marketing tactic but potentially the products that they offer as well. It could have the ability to tell malls and stores when certain items are in high demand and how many people are looking for them as well as who their competition is and what they are doing.

    Reply
  36. shin owaku

    2. What do you see as the two biggest benefits of cloud computing in the retail industry ? Why?

    One of the biggest benefits that could be brought to the customers from the cloud computing in the retail industry is that how it can make the shopping process easier by leading each customer to the specific stores to find specific items that they are looking for, as well as the availability of those items, instead of walking and searching around several malls wasting time.

    The second benefit that cloud computing made it possible for the customers to compare prices of similar substitutes that is available from different stores. Cloud computing is an efficient and effective way to make comparisons and save valuable time and resources figuring out what you want easily. Cloud computing can also make it easier for companies to get their products out, which could potentially save them costs in the form of having to hire people.

    Reply
  37. Jacob Burley

    1. What is the promise of Cloud Computing for the Retail Industry?

    Cloud computing promises a lot for many different areas of our day to day life. In the case of the retail industry it makes the whole act of shopping much more personal while actually removing the human interaction. Data will be collected about you and your habits and will tell you what you want before you even know it. On top of this it’ll help you reduce wasted time wandering a mall or store looking for the best option but tell you immediately what products are available at each store before you even step foot outside of your house.

    2. What do you see as the two biggest benefits of cloud computing in the retail industry ? Why?

    One major benefit of cloud computing for the retail industry is letting the retail company access more avenues to sell someone a product or service. Not only can they sell you while you are in there store but now they can sell to you where ever you may be. On top of new avenues to sell to customers retail stores now can access much more information on customers for example there likes and dislikes. They can directly offer you something you actually want rather than trying the blanket there customers with info that only works on a certain portion. The retail industry can now get to know you as a good friend would without ever talking to you.

    Reply
  38. Leila Methot

    2. What do you see as the two biggest benefits of cloud computing in the retail industry ? Why?
    As a woman who is a young adult that is a student and lives on her own, I personally enjoy shopping and looking for bargains/ deals I can get on various products. Whether the product is clothes, food, books, etc. getting a deal and saving money is a top priority as every dollar counts when attending University. I believe a benefit of Cloud Computing would be the easy and accessible price comparisons that could be done of different businesses when looking for certain items. For food products, a lot of grocery stores use flyers as a means of displaying what sales are currently on for specific products on a specific week, but it is time consuming to look through each different flyer for each different store. If Cloud Computing was used, you would be able to look up a specific product you needed and a search would “pop-up” the availability of the product and whether or not it was on sale or for full price. Even when a food item is not for sale, sometimes it is cheaper in one store selling the same product as another store, so you would be able to benefit regardless in some situations. Another benefit to Cloud Computing in my opinion is the time you would save. After looking up the product and being satisfied with the price, being able to know exactly where that product is in the store saves a lot of time looking for the product or having to ask assistance of the whereabouts.

    Reply
  39. Tanner Leavitt

    Honestly I hate shopping, mostly I hate not being able to find what I am looking for. My wife can spend hours browsing, but if I can walk in a store and find it in 30 seconds, I usually walk back out. Using individual consumer based cloud computing to guide me would be a huge benefit, at least it would to me. I also think of grocery shopping, there are thousands of items on the shelf and I am not the primary food shopper in the house. I would give my left leg for an app that guided me through the optimal route of the store based on a digital list I made at home. This app could give notifications on products sales and also predict needs based on past consumption. If I had the backing and know how I would create the app myself. I personally would patronage “smart” retail or grocery stores 10 fold over not so smart ones, and I don’t think I am the only one. The two biggest benefits for me would be time and money. I spend less time, and through notification of sales and better offers I am saving money.

    Reply
  40. RH

    The promise of cloud-centric retail is that instead of having the customer spend endless hours wandering from store to store, combing the aisles for the right purchase, the customer is now able to know immediately which shops have exactly what they’re looking for and which store has the best price. Ideally, the customer wants an efficient and effective shopping experience that does not waste money and time.

    The two biggest benefits of cloud computing in the retail industry, in my opinion, include making purchases more efficient and the personal touch to shopping. As the article said, price comparisons should be easy and any suggested recommendations should be based on the individual’s past behaviour and preferences. By using cloud computing, anyone with a smartphone should be able to access these services if they so desire. There is even a smartphone payment system available that hopes to cater to the consumer’s expectations of not wasting money or time. As smartphone payment systems continue to evolve, new services such as geo-location tracking now has the possibility of alerting retailers the minute a customer walks into their store. This, combined with knowledge of what that customer likes, offers a valuable opportunity for a very personalized service and rewards programs. By catering to the customers wants, the retailer should be able to earn more through the use of cloud computing in the retail industry.

    Reply
  41. Richie Hall

    What do you see as the two biggest benefits of cloud computing in the retail industry? Why?

    I see the biggest benefit of cloud computing in the retail industry to be the time saved for shoppers. Most people would claim that time is our most valuable asset. Too often I have driven across the city, parked my car at the far end of the lot, walked into the store, spent ten minutes looking for the item I wanted only to hear that the store didn’t have the item in stock and I would have to wait until inventory was restocked. By time I got back into my car, drove home and got back into my house, over an hour had passed. An hour that of my time that produced zero return and an hour that I will never get back. Cloud computing will prevent this from happening.

    The second biggest benefit of cloud computing will be solely enjoyed by the retailers. It is the money saved using cloud computing as a replacement to sales workers. Cloud computing cannot completely replace sales workers but it can reduce the demand for workers. It will enable customers to determine whether the store has their product, its price, and its location in the store. They will be able to find it, grab it and purchase it, all without the help of a sales person. The only problem is that even though the customer will be able to determine if the store has their product in a different size, if the store does, someone will have to go in the back and grab it and so there is still a demand for workers. Nonetheless the number of workers demanded will fall and retailer savings will shoot up.

    Reply
  42. JP

    I have two shopping pet peeves I would like to share. First off, I get easily annoyed when I am looking for a specific product and cannot find it. This is especially true in the massive WalMart Super Centers, especially since each location’s layout seems to be different. Secondly, it is often disheartening to hear about an awesome deal or sale after I have already left a mall or store. But worry no more, Cloud Computing is coming to the rescue. With the promise of creating a seamless shopping experience, cloud computing provides consumers a way to have a connection with a product before they see it, or even know that they need it! How so? Imagine while you are at the grocery store, you look down to your phone and see: “The cereal you always buy is on for half price this week!” Without question, I would run to that aisle and stock up! Another benefit from cloud computing would be the endless connections it could have with other digital platforms. For example, you could be alerted when multiple friends in your contact list buy a certain product, when there is no more beer left in your smart fridge, or even when a type of clothing you are looking at was worn by a celebrity you follow on social media. Cloud computing in retail stores will solve many current problems, and open up a wide range of opportunities.

    Reply
  43. Blake

    The promise of cloud-centric retail is that it will provide the shopper with the knowledge of exactly what they are looking for and help to eliminate the process of looking all over for what the person wants. The biggest benefit of using the cloud-centric system is that it can help save time and helps avoid wasting as much money. I personally think this could be a system that is not entirely beneficial towards businesses though. The reason is because of how the cloud-centric system works, if the cloud-centric retailer is gaining revenues from larger businesses asking them to recommend there company over a competitors, it could potentially overlook the smaller independent businesses. If you are a big multinational corporation and this service goes live, at some point you will want your company to be recommended to the users. Therefore the place recommended to grab what you want, might not be the best option for you. This scenario may not be relevant because I am unsure how the cloud-centric system will be used entirely but it is still a possibility. Also I feel like the cloud-centric system would hurt malls revenues because people often go to the mall looking for one item and while searching for it they actually leave with more than predicted. On a positive note the shopping experience would be shortened which is great because you are in and out faster and you will save more of your money because you are no longer buying what you didn’t intend on.

    Reply
    1. Sean Cubitt

      With Cloud Computing, retailers are now going to be able to specifically target individuals through different electronic devices. Retailers can access any of your information to provide a highly personalized shopping experience. When retailers can have access to this kind of information it comes with some benefits, and harms. The main benefits can consist of creating an extremely personalized shopping experience which can not only save you time, but also save you money by taking away the browsing option where you make impulsive purchases. The second biggest benefit is that retailers can now create products to consumers based on all the readily available information on the Cloud. They can take this information and predict our needs and wants, way before we as an individual decide that we want them. This is a good thing because we as consumers don’t always know what we need in life, so its now the retailers job to create us something that we actually can use and need based on our personal lives.

      Reply
      1. Jake Osmak

        Cloud computing in the retail industry will allow retailers at various shopping centers to cater to the customer’s needs and personality. By analyzing customer movements and preferences via a smart phone or tablet, retailers can save the customer time and money by adjusting their experience according to collected data points. The customer could walk into a store and have the staff know immediately what they are into, and what they would be interested in buying. This gives retailers the opportunity to personalize the shopping experience to a whole new level. The two biggest benefits of cloud computing would be the increased efficiency, and the increased shopping experience for the customer. The store will operate faster because more and more customers will get assisted faster, and more accurately, generating sales while decreasing the time it takes to get to know customer preferences. While this strongly benefits the company, it will also benefit the customer experience because they will be helped immediately, and with sufficient information to get them exactly what they want. Cloud computing would essentially increase the number of sales by decreasing the time it takes to help each customer, and this has outstanding benefits for both parties involved in the value transaction.

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