Uber Explained?

Description: Uber and black cars and taxis, oh my! The latest video in our Mashable Explains series takes a look at how Uber works for both employer and consumer.

Source: Mashable.com

Date: Oct 9, 2014

 

1.  Describe Uber?
2.  Would you use Uber? Why?
3.  Is Uber an example of dis-intermediation? explain

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48 thoughts on “Uber Explained?

  1. Shuhra

    1. Describe Uber?
    Transportation service similar to a taxi but is all app-based. Uber uses your GPS to connect you with a driver close by meaning that you will reach your destination in a shorter time frame. Uber calculates the fare ahead of time and takes the funds from your account so skipping out on fare is not an option.
    2. Would you use Uber? Why?
    I have never used a car service yet and I wouldn’t use one unless I really needed to. I haven’t heard anything bad about Uber, but knowing that anybody can be an Uber driver convinces me to choose a taxi company that is well known. Also some cities or provinces in Canada have prohibited Uber from running in their city which concerns me.
    3. Is Uber an example of dis-intermediation? explain
    Yes I would say so because Uber is cheaper than a comparable cab ride, since it cuts out a lot of the overhead costs that come with running a fully-licensed and regulated taxi service, so it does take business from the traditional taxi drivers. Uber drivers are also independent and have more power and as we saw in the video make considerably larger amounts than the traditional taxi drivers, there is no middle man in this service.

    Reply
  2. Ella

    1. Describe uber?
    Uber is kind of like a taxi, which when in need you just have to contact them and they will send help wherever you are, most people even have a discount for people trying to get into an uber for the first time so they offer 15% off often. Uber drivers can come in different cars eg: luxury cars, SUVs, etc and they always vary in different prices.
    2. Would you use uber? Why?
    Yes I would really like to try an uber, though in Lethbridge you can hardly see such because it is still not advanced in Lethbridge. So many good things that you can see in Calgary and Toronto you can hardly see in Lethbridge because it is a small city, and people wouldn’t be taking an uber on a normal day cause they are a little more expensive than regular taxis.
    3. Is uber an example of dis-intermediation? Explain.
    Well I wouldn’t say uber is an example of dis-intermediation compared to a taxi that they have to take all you details and tell you they would be there in 10mins and then they arrive in like 30mins but I think the way an uber is organized it is way more faster than a taxi from what I have heard and seen, and they are very good at entertaining customers and I guess that’s why it’s a little more expensive than a regular taxi.

    Reply
  3. Jordyn Becker

    1) Uber is a service similar to taxis. The person must have a clean record, license, insurance, etc.. Basically just people that can give other people a ride on short notice but not through a cab company but you still make money.

    2) I would maybe try it once just to see what its like and because it is supposedly cheaper but I think for me the idea is kinda sketchy because it is not a legit cab company and I most likely wouldn’t know the person which would worry me a little. It seems like it is already a popular thing and a threat and competitor to cab companies. The one other thing about cabs vs Uber is most cab drivers have been doing it for so long so they know where they are going and sometimes can be a fast, cheap trip.

    3) I think so because it can make people connect and make it more efficient. Sometimes people have a hard time getting cabs and find cab companies less effective, Uber is making it easier for people as well because they don’t have to go through so much to make it work and taking out expenses that aren’t needed. I have a certain driver most the time so I don’t have these issues and if it isn’t a night after the bar, whenever I drive, I have my own vehicle. Both Uber and cab companies seem successful so I think it is just whatever people are more comfortable with and prefer.

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  4. Jenny Rowell

    1. Describe Uber?
    Uber is a taxi service that virtually anyone is able to run from his or her own car and still get the same amount as a licensed taxi driver. This is an innovative way regular people can make some great money for just driving individuals around in their own car, with their own insurance, and after a required background check. Customers request the taxi service via smartphone devices and locations are sent out through GPS technology to the requested driver.

    2. Would you use Uber? Why?
    I would use Uber depending on the situation and where I am! For example, if I was leaving a concert at the Saddledome on a Friday night in Calgary, it is almost impossible to get a taxi or even find yours if you have one requested. I would most likely to continue using this service if my first experience was successful and pleasant. In instance, if my first Uber driver was speeding over limit or not paying attention to road signals, I would be more likely to use a traditional taxi for my next trip. Using a licensed taxi driver would put me at ease because they are technically more qualified and this is their job, therefore they make a living so it means more to them too.

    3. Is Uber an example of dis-intermediation? Explain
    I personally believe Uber is a dis-intermediary between consumer and producer, or in this case a regular taxi company that hires drivers for full time work and making the same amount as someone who will do it if they want to and when they want to. For a traditional taxi or cab, customers must call the company and request a cab. As a university student, many of us understand how easy is it to miscommunicate where you are, where you are going and how much money through this step. Uber eliminates this middle step and makes the overall process for calling a cab quicker and more convenient.

    Reply
  5. Dawn Wilson

    Uber is a non-traditional car service similar to a taxi but it is traditionally cheaper than one. Uber can be used by anyone with a phone and the drivers can be anyone that meets Ubers criteria. Their criteria is that each driver must have a valid driver’s license, valid independent car insurance, a back ground check and their own car. There are different levels of Uber allowing for a diverse clientele ranging from broke college students to wealthy business people who are looking to get to their destination quickly, safely, and cheaper than using a taxi or car service.
    Personally, I would not use Uber under certain circumstances that included me using Uber by myself. Even though the drivers have had a background check I would not feel comfortable getting into a strangers personal vehicle alone. Another major reason is the story in the news of the man using Uber to shoot individuals, this just brings greater anxiety to myself with using Uber. However, I have had friends and family use Uber and say how remarkable it was, they got where they wanted to go for much cheaper.
    I think that Uber is an example of disintermediation because it takes out the middle man and allows for the majority of the money to go directly to the driver instead of to the taxi company. The video showed that traditional taxi drivers in New York City make roughly $30, 000 a year where is an Uber driver could potentially make up to three times that much. The increase in salary is not due to more hours or fares but to the splitting of the fare between Uber and the driver.

    Reply
  6. Doran

    1. Describe Uber?
    Uber uses software on your phone that uses GPS to locate you and a potential driver. Then a driver accepts you as a passenger and comes picks you up to take you on your destination. I’m guessing you have a CC number on your account that automatically gets charged when the drive is at the destination. This removes the hassle of finding a taxi in an empty street or over priced taxis services. The drivers have to pass a background check, have their own insurgence, and a car.

    2. Would you use Uber? Why?
    I don’t think I would, I have a car at the moment and have no need for this service. If I didn’t I might consider it if no available friends or family were able to give me a ride.

    3. Is Uber an example of dis-intermediation? explain
    I would have to say that it is not. While it can get you the service via the app it takes a % off every ride. You first have to get the app causes this to not be an example of dis-intermediation, while someone in NY goes out side and waves their hand to call a taxi with no app required.

    Reply
  7. Wesley Howery

    Describe Uber?

    Uber is a taxi cab like service the links customers with drivers through an online app. What is unique about Uber is that anyone can become an Uber driver by signing up online and having a backround check. The customer using the app can geolocate the nearest Uber vehicle which can usually arrive faster then the average taxi. Whereas taxi cabs usually all look the same, Uber vehicles are all different because they are personally owned by the driver.

    Is Uber an example of dis-intermediation? explain

    Uber separates the need for a taxi business to drive people around, when ordinary people can transport ordinary people. The taxi companies are fighting against Uber because they are stealing the majority of the business taxi cabs used to have. Some cities went as far as making Uber illegal because the taxi lobbyists pleaded against Uber and won. Uber removes the commercial step for transportation making it a dis-intermediary services.

    Would you use Uber? Why?

    Yes, I would use Uber if I was in a bigger city because Uber is usually cheaper then a taxi cab services and more convenient. The customer doesn’t have to pull out his wallet and pay for the ride because it is automatically charged to their Uber account where they need a credit card. Know what vehicle is coming to pick me up and where it is exactly is far more appealing then waiting on a phone call from a taxi driver saying he is outside.

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  8. Adrien

    What is Uber?

    Uber is a transportation network company using an online-based platform (E-Hailing app) to connect passengers with drivers using their personal, non-commercial, vehicles. Uber is different than a traditional taxi service in many ways: there is no exchange of cash, you have the possibility to check the itinerary the driver took on your phone, drivers are rated on the site,…
    Their pricing is also different: a Uber will cost you more during rush hour which an effective way to regulate supply and demand on the market.

    Uber has had a significant impact on the traditional tax industry in San Francisco: there has been a clear downward trend in average trips per taxi from 1,424 per month in March 2012 to 504 in July 2014.

    Uber is often considered as unfair competition because Uber drivers are not subject to the same regulations as regular taxi drivers. The claims go from requirements for drivers (licences) to tax system.

    It is interesting to see that the competitive pressure on that market has pushed the taxi companies to improve their services with faster pick-up time, higher use of taxi E-Hailing apps (e.g. FlyWheel used by > 80% of taxi drivers in SF), more drivers accepting credit cards.

    Would you use a Uber?

    I have used Uber a couple of time because they are way cheaper than traditional taxi in Brussels. Unfortunately it is now illegal in Belgium mostly because of the actions of the taxi lobby.

    Reply
  9. Marianne Quiros

    1. Describe uber?

    “Uber is a car service, where you can get a ride on short-term notice.”
    Uber functions just like a taxi service

    2. Would you use Uber? Why?

    Personally, I would not use Uber because I tend to over think things and I am very particular where I place personal banking information. Although the video quotes that the anyone can be employed as an uber driver but has to pass a background check etc, my mind will automatically think “what if my driver is a serial killer..???” Like I said I tend to over think things. Don’t get me wrong it’s a good idea when someone needs a ride last minute and doesn’t want to wait for a taxi, but for me, I’ll wait for that taxi.

    Reply
  10. Shin Owaku

    1. Describe Uber?
    Uber is a taxi service that enabled customers to locate and call for the closest cabs around them by using the app on their phone. it is also cheaper than the normal taxi. but the appearance of Uber is somewhat hurting the original taxi service conpanys by not allowing them to earn as many as customers before.

    Reply
  11. Yvette Gahutu

    1. Describe Uber?
    Is the smartest way to get around in short notice, Uber is the smartest way to get around. One tap and a car comes directly to you. Your driver knows exactly where to go. And you can pay with either cash or card. Uber drivers can come in many different types of cars, they have variety for the customer’s own options and satisfaction. Anyone can be an Uber driver as long as they have a valid drivers license, your own car and a clean background check.
    2. Would you use Uber? Why?
    – Yes I would use an Uber, because its cheaper and the waiting time is less then that of a regular taxi. And as a student, if I have wake up late for class, exam or have somewhere I need to be in a hurry, calling a Uber sounds more intriguing than a cab because of the wait time again and the fact that I get to save money. Being able to track the Uber car’s location is also very appealing because it gives you a real-time estimate of when the car will get to your location, this gives people the opportunity to manage their times better and be ready on time without being late or waiting for too long.
    3. Is Uber an example of dis-intermediation? explain
    I would agree that an Uber Is a dis intermediation because it eliminates the struggle of getting a taxi to come on time and the cost. It introduces a greater competitive advantage in the transportation industry. Although there might be some people that prefer the old traditional way of calling a taxi, it definitely is the new modern way of getting a cheap ride of your choice to pick you up much sooner than the time of a taxi.

    Reply
  12. Rachel Nyberg

    1.) Uber is application that allows customers to access rides using an application on their phone. They can locate an available car within close range, request the ride and be at their next destination.
    2.) I would not use UBER for numerous reason. I do not like the idea of the lack of traceable for my ride. Without a dispatcher involved, there is no way to trace who and when I received a ride. With traditional taxi services, unless you hail the cab, a dispatcher is intermediary in your receiving a ride and can be trace back to a particular driver. For the driver’s safety, the dispatcher can trace the last known call for a ride in case the driver is robbed or attacked. Without the link to a call centre or dispatcher, no one knows the whereabouts of the driver or passenger.
    3.) Is UBER an example of dis-intermediation?
    Yes, with the removal of a dispatcher or call centre and no garage or holding place for taxis, UBER drivers are completely independent. There is no middle person. It is just between the customers looking for a ride and an available UBER car. Also, UBER drivers do not take payment directly. The person receiving the ride has their credit card billed directly. This does remove the safety concern for theft of cash or negotiables.
    Thank you

    Reply
  13. Eden Hoff

    1. Describe Uber?
    Car service where you can get a ride on short notice. Users request to get a car to their current location, the drivers sees the request and accepts it. Users can GPS track the driver, on the way to their location. They have different cars that can be requested, pricing works with a meter like in a taxi cab and it depends on which kind of care you requested. Payment is tied to your Uber account and automatically charged, Uber takes 20% and your driver takes the rest. Anyone can be a driver, but have to pass a background check, have a drivers license, own car insurance and own a car. Uber does not register as a taxi service, by doing this they save on the payments for the title of a taxi service. Uber has gained popularity and has been growing throughout the world.

    3. Is Uber an example of dis-intermediation? explain
    Yes. Uber is taking away the work of the middle man (taxi drivers), they are decreasing the need to have taxis and taxi drivers. Uber drivers can be anyone, there is no job for them but more of a convenience and benefit of payment. It takes away the need to call a cab and wait, it also is a lower cost which also increases Uber’s popularity. Taxis are no longer a necessity for convenient travel, they are no longer needed to deliver the products. Calling and paying for a taxi is no longer needed with Uber, instead there is a convenient app that does it all for you. No taxi driver is needed for that as well. Everything that a taxi delivered is now convenient, cheaper and more efficient with Uber, thanks to the Uber registered drivers and their app.

    Reply
  14. Kathy Cayenne

    Uber is a car service that provides people who need a ride with someone who has a car. Uber provides the convenience of being able to access a driver through an app on your phone and charges your credit card accordingly when you arrive at your destination. People think that this service is better than a traditional taxi service because it is cheaper and quicker. Uber is cheaper than a traditional taxi service mostly because its drivers have been avoiding the costs of regulation that most municipalities impose on the taxi industry. The taxi industry was not always as regulate as it is today, there was a time when all you needed to be a Taxi driver was a car and a sign that said taxi, not that much different than today’s Uber drivers. People would wave a taxi down as went by because back then people didn’t carry phones in their pockets to call for a ride. The regulations and the associated fees came because the consumer and the desire for public safety demanded them. Municipalities require taxi operators to provide criminal checks, driving abstracts and regular vehicle maintenance inspections, all of which are at the taxi driver’s expense. The driver then pays the municipality for the licence so he can prove to his customers that he is safe. The Uber driver according to the clip has to provide a criminal background to Uber and nothing else, reducing his costs of operation significantly but what about the consumer’s safety? I have never used Uber but I will bet that when you accept its terms and conditions you are releasing them of any liability for you wellbeing. I personally think that Uber is more like organized hitch hiking than a cheaper taxi service. The Uber user is getting into a car with a complete stranger, the odds that they arrive at their destination in one piece is about the same as hitchhiking, the only real difference is that if the user’s phone reaches the desired destination a fee will be charged even if the user doesn’t make it.

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  15. Jill Tataryn

    1. Uber is a newer style of taxi service, in which people can use an app to request a pick up from a chosen style of car, track the location of the car they’ve chosen, and pay-by-the-mile just like a taxi, but for a lower price. Being able to track the car is very useful, as many people get frustrated waiting for a taxi for too long, not knowing where it is, and end up calling a different company. Anybody can register as an Uber driver as long as you meet the requirements.
    2. I would consider using Uber, because the driver has met a background check and offers a cheaper rate (usually) than a taxi. It does make me feel wary because the driver is not through a taxi company, but having a background check completed does make me feel more comfortable. I do not have any experience with Uber though, as it is not in Lethbridge (as far as I know).
    3. Uber is an example of disintermediation because it links drivers who want to make money with customers who are looking for rides, without having to go through a taxi company or having to register, pay for a medallion, and rent a cab.

    Uber is very popular in other cities, but I have seen news articles about individuals being charged an outrageous amount for Uber rides.

    Last Saturday night, an Uber driver shot and killed 6 people and injured 2. Although uncommon, it is situations like this that worry me about getting a ride from anyone other than a friend or family, even a taxi.

    Reply
  16. Patrick

    1. Uber is essentially a cheaper taxi service provided by everyday people using their own cars. People request an Uber through their smart phone, and the driver gets gps coordinates of where they are. The drivers need to pass some requirements, but overall Uber is a great service for people to take advantage of. The only people that it doesn’t benefit is their competitors: the taxi companies.
    2. I don’t know whether I’d use Uber or not. I have heard some horror stories of bad things happening during these rides, but I may just be overthinking it. While taxis are more expensive, you trust them, and you know that the drivers know what they are doing, since it is their job, while Uber drivers, this could be their part time job.
    3. Uber definitely is an example of dis-intermediation. There is really no middle man in this service, you just pay a flat fee based on where you are going and don’t have to worry about anything else.

    Reply
  17. Jordan Gunderson

    Uber is a transportation service that conveniently connects people who need a ride to a location with another person who has a vehicle and is willing to drive them to that location. The service offers a variety of vehicle types to the consumer so that they can select the one that best suits their needs. Having access to a variety of drivers right away improves the wait time and selection ability for customers. Uber also allows almost anyone to become a driver, allowing for people who need extra income to sign-up and drive as much or as little as they like to earn more money. It is also important to note that Uber avoids lots of the costs that traditional taxis and taxi drivers have to pay. Because of this, consumers get a better rate and drivers earn a higher profit than their traditional counterparts.
    I would use Uber. I am a supporter of efficient and innovative business practises. I believe that the person that can make the most profit and offer the best price for the customer is the one that should thrive. Not to mention that I want to be able to conveniently book services I need from my phone and avoid dealing with a middleman as much as possible.
    Uber is definitely an example of disintermediation. By directly connecting the driver to the passenger, Uber is cutting out a large section of wasted manpower and costs. The 20% they take is less costly to an uber driver than the money spent on administrative expenses to taxi companies. I think that if Taxi companies want to compete with this, they need to adopt a similar model and cut those unnecessary costs that uber is proving to be of little value to the customer.

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  18. Rose-Marie N

    1. Uber is an application that is used to coordinate customers’ needs for a tax service with an available taxi driver based on the stated customers’ preference for one of their five options for a preferred type of vehicle. It will also send the taxi to your location where the service is required and collect payment based on your user profile. The providers of the Uber service collect a portion of the ride cost for providing the logistics information. Apparently, they use a screening process for their associated drivers.
    2. I would not use Uber because I do not want to reward them for providing logistics service to taxi drivers who earn their living by driving a taxi. I have taken taxis many times when necessary and find, for the most part, that they provide a safe and efficient means of travel while trying to earn a living. I do not think that the services provided by Uber provide a competitive edge with advantages of safety and/or convenience. I think that the traditional taxi industry has a limited history of untrustworthy drivers. I do not feel that Uber has legitimate claims for client safety. It is a business opportunity for those who do not do the physical labor of driving in adverse conditions, or dealing with the public in stressful driving conditions.
    3. I absolutely agree that Uber is an example of disintermediation by removing the traditional taxi dispatcher. The Uber application removes the job of dispatcher in the taxi industry as well as removing profits from the traditional taxi driver.

    Reply
  19. Jake Osmak

    1. Describe Uber?
    2. Would you use Uber? Why?
    3. Is Uber an example of dis-intermediation? Explain

    Uber is an application that anyone can download and use in order to get car rides based on who is around you, similar to a taxi service. Users can either get rides from other nearby Uber users, or they can sign up to be a driver. The result is a cheaper ride for customers and an additional source of income for those that sign up to be drivers. I would personally use Uber because it would be much cheaper than a taxi and you would probably get a quicker response because the app searches for people nearest to you. Although I would want Uber to be further regulated than it currently is so I can get a safe driver without a criminal record and whom has the proper licensing. I would say Uber is an example of disintermediation because in other forms of personal transport there are no intermediaries. With a taxi service you directly contact the taxi service and they send out a vehicle without any further interaction. The same goes with Uber, you get on the app and find someone close to you, then request a pick up. There’s no middleman involved in either case. The taxi service is simply a B2C operation while Uber is more of a C2C example because the drivers are also consumers off the app’s services. With Uber recently being denied entrance to Calgary it is obvious that the operation needs further regulation in order to become a viable option for personal transportation.

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  20. Miriam Ott

    Uber is a car service that matches passengers with drivers through the Uber App. Through this app the passenger has the opportunity to select which style of vehicle best suits their needs and requests a ride. When an Uber Driver in the area accepts this request, the passenger is able to follow the location of the driver through GPS technology. The pricing works like a taxi fare and prices are calculated depending on the size and luxury of the vehicle used and distance covered. Uber takes 20% of the profits and the driver earns the rest. Anyone can be an Uber driver if they have a criminal records check, a drivers license, and have their own insurance and car.

    I would be interested in trying Uber to see how it works because it is an intriguing system and the costs are much lower. However I would have some safety concerns regarding the reliability of the drivers and their experience. I would trust a taxi driver who has been driving for many years over someone who had just gained their license or someone who had creepy ulterior motives. There is risk in everything however, and despite these concerns I would still be interested in giving Uber a try.

    Uber is definitely an example of disintermediation because there is no middle man or call center taking your call, because you are directly in contact with the driver. This speeds up the process, lowers costs, and allows you to know exactly where your driver is and how close they are to picking you up. It also eliminates a lot of the wait time that we usually have to be prepared for when using taxis.

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  21. Jared Hubbard

    Uber is such a cool company. For me it is an example of how the free market always finds a way to outdo heavily regulated, cumbersome, and outdated industries (i.e. taxis). Taxi drivers only make 30K a year on average; have to pay ridiculous fees/union dues to even become a taxi driver (result of Gov’t putting a cap on the amount of drivers allowed), and charge insane fees to customers. Uber has done so much to bypass these problems, and it is evident in their success. Some Uber drivers make 90K a year, and they don’t have to deal with union dues or exorbitant fees to become drivers. They just have to own a car and have their own insurance/drivers licence. The Uber app makes drivers much more immediately available than taxis, who you need to call up and sometimes wait a long time for. Uber boosts the economy by allowing almost anyone to become a driver and get paid for it. Naturally, when society progresses, there are always people who complain and prefer to keep the status quo. Opponents of Uber argue that it isn’t safe or properly insured. I think that it all just boils down to an agreement to a voluntary transaction between a consumer and someone offering a ride–with all risks understood. This is what boosts the economy; and it is cumbersome behemoths like taxi companies that bleed it out with the help of heavy regulations and supply caps.

    In other words, I think Uber is great for everyone concerned.

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  22. Neve O.

    1. Uber is essentially a taxi service, except for most people they believe it is better and more convenient way to get a ride on short-term notice to their destination. All the customer has to do is go on the app, set their destination, and a driver will confirm and update as to when they will be there. Uber has a number of different cars that can be requested, the uberTAXI, uberX, uberSUV, uberLUX, and uberBLACK. Although it works like a taxi its price per mile differs depending on which car the customer has chosen. UberX claims to be cheaper then a taxi. It is easy to become an Uber driver all that is needed are a background check, drivers license, car insurance, and own their own car. Uber drivers also claim to make as much as 3 times the amount a normal taxi driver would normally make in a year.
    2. I am not one hundred percent sure if I would use Uber because I am hesitant with anything that I could get with. For me personally I feel that in order to pay for the service I would need an one hundred percent guarantee that I would be safe. I recently watched an episode of a crime show where the murderer used to work for the a service like Uber which made the people be more comfortable with getting in and directing him even though he ended up murdering them instead of taking them to their preferred location.
    3. Uber is an example of disintermediation because you no longer have to talk to a call center to get a ride you are communicating directly with the driver and therefore getting rid of the middleman and any miscommunication that could have occurred.

    Reply
  23. Mojtaba F

    1. Describe Uber?
    Uber is a way to revolutionize the taxi/car-ride market. Uber creates a platform in which any driver with a valid driver’s license and a clean background can register to become a personal driver for the people in his/her area. Anyone that needs a car ride simply goes on the app, selects their destination, and chooses a driver to pick them up. After reaching his/her destination, the customer is automatically charged, with Uber taking 20% of the fare and the driver getting 80%. The problem with Uber, of course, is that it competes directly with licensed taxi drivers, who have now experienced noticeable decrease in demand in their customer base.

    2. Would you use Uber? Why?
    Personally, I think Uber is a great idea. However, I believe that Uber is doing something that, although completely legal, could be considered immoral. When I think of Uber, I also think of the customers of long-time taxi drivers with many years of experience it is basically “stealing.” Essentially, Uber gives the same power to an 18-year old that has just learned to drive as compared with a taxi driver of 30 years. As a result of this, I don’t think I will ever be an advocate of Uber and its intentions.

    3. Is Uber an example of dis-intermediation? explain
    In a sense, yes. Uber transforms the process of car-rides by taking away the need for direct payments, and the hassle of calling a taxi company, giving them your address. Uber does all of this for its customers at a touch of a button.

    Reply
  24. Jacklyn

    1. Describe Uber?
    Uber is a company that connects drivers and potential passengers. Uber is ran by a very handy app that allows passengers to log into the app, make and account and order a driver to come pick them up. You don’t have to pay the driver in the vehicle because once you get to your destination your account is charged, making you ride more hassle free. 20% of your ride fee goes to Uber with the remaining 80% going to the driver.
    2. Would you use Uber? Why?
    I have heard of Uber for a while now and have always been interested in trying it. I would use Uber because I think that it’s a really handy way to get rides places. Sometimes cabs don’t take credit/debit and at the end of the night all you have is those mediums so getting a ride can be difficult. It is very nice being able to charge your account for your ride. As well I like the rating system, where riders are encouraged to rate their driver after their ride and if a driver does not receive a high enough rating they will no longer be able to be an Uber driver.
    3. Is Uber an example of dis-intermediation? Explain
    Yes Uber is an example of disintermediation. Uber does not have a middle mediator for their service; instead riders can access the drivers personally. Whereas most cab services you call a general number and they send a cab or taxi to you. As well to be an Uber driver you don’t have to get all the licenses, permits, etc. that cab companies are required to have.

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  25. Nana Esi

    Uber is a smartphone operated taxi dispatch service that is geared towards enabling stranded passengers to access a ride whenever they need it. Unlike a strict taxi service, Uber employs the services of people who have cars, to pick up passengers to their desired destinations. It operates and generates customers through the use of the Uber app where customers can request a ride which is then sent to Uber drivers who use their private cars. Fares are calculated based on the distance driven or the time taken to reach the destination of the passenger.
    I will be more likely to use Uber because it is very easy to access a ride and less time consuming. This is due to the fact that Uber is not like a strict taxi or cab service which makes passengers wait for long hours. The mere fact that customers do not have to wait for a long time to get a service is refreshing, although customers or passengers are not fully guaranteed of safety. It also operates at low costs.
    Yes, Uber is an example of disintermediation. There is a disintermediation between the government and taxi companies. This is because, with taxi companies, a medallion of about one million dollars needs to be purchased in order to operate as a licensed taxi driver. With Uber, no medallion of any sort is purchased and thus, there is no extra cost involved. Also, passengers do not have to contact a taxi company before they can get a driver who will convey them to their destination. Rather, they just open the app to see which taxi is available and at a location closest to them.

    Reply
  26. Scott Harvey

    Uber is a ride sharing service that connects drivers and passengers through an online app. Passengers requesting a driver can log onto the app and make an online request for a vehicle to pick them up and take them to their desired destination, similar to a taxi service. The main differences are that Uber drivers are not taxi drivers, are not licensed by the respective municipalities in which they operate to provide taxi services, and are not required to have similar commercial insurances that taxi operators are required to carry. Although Uber drivers are not licensed by the city, Uber drivers are required to pass a background check, have their own vehicle insurance, and a valid drivers license.

    My personal preference would not be to use Uber. There is something disconcerting about accepting a ride from a stranger where there is no recourse should something happen during the use of the service. A high level of trust is required when using Uber, both from the driver’s perspective, as well as the passenger’s. There also may not be any form of recourse that could be taken should any damages occur while using the service. For example, if the driver of an Uber vehicle was involved in an accident in which the passenger was seriously injured or killed, there may not be any insurance to cover damages, lost wages, etc. The only recourse that the victim in this situation would have at their disposal would be to sue the driver of the vehicle. Compensation may be awarded, but may not be collectible in this type of situation.

    Uber could be considered an example of dis-intermediation, due to the fact that Uber drivers are bypassing the licensing requirements of municipalities. Uber drivers are also not regulated the same as taxi operators. The Uber app also directly connects the consumer to the supplier, providing a direct business to customer (B2C) link. All of this is removing links in the supply value chain, which reduces the cost of the service, and passes these cost savings on to the consumer.

    Reply
  27. Juan

    1. Describe Uber?
    Uber is an on demand ride service that is completely operated with a smart phone app. To use the service, you simply log on to the app, upload your location and once a driver accepts to pick you up you are able to track the status of your driver all the way to your location. Once you reach your destination your account is automatically charged, making paying for your ride really easy and you don’t have to worry about carrying cash around with you. From what you pay the driver 20% goes to Uber and the rest goes to the driver.
    2. Would you use Uber? Why?
    Yes, I would definitely use Uber, largely based on the fact that it’s cheaper than a traditional taxi cap. I also like the how easy it is to use it, all you need is the smartphone app. Also since the requirements to be an Uber driver are fairly low, not only would I use the service but I would also participate in providing the service. I wouldn’t do it full time, but if I was driving somewhere alone then I would check to see if anyone near me needed a ride and wanted to go somewhere relatively close to where I was going. It would be a pretty good way of getting a bit of extra money on the side.
    However, I do see a few potential concerns with using Uber over a taxi. Uber rates aren’t set, they fluctuate depending on the supply and demand at that time, so you could end up paying even more through Uber than you would with a taxi. Also safety is also a huge concern taxi drivers are much more regulated and have more guidelines they need to follow to ensure the safety of the driver and the passenger.

    Reply
  28. Holly

    1. Describe Uber?
    – Uber is a car service where you can get a ride on short-term notice. Uber drivers use their own cars to pick up people and drop them off at a certain destination. All done through a smartphone app, the driver and recipient are connected through GPS updates and once arrived at the final destination, the recipient account is charged. Uber takes 20% of the profits and the drivers taken 80%. Because Uber is sometimes cheaper and often easier to get than a cab, this app has become increasingly more popular and is now operating in countries around the world.
    2. Would you use Uber? Why?
    – As mentioned up above, the standard car pricing for an Uber is cheaper than calling a cab. I think this along with its wide availability is giving Uber the competitive advantage above cab companies. If I had the opportunity I would use Uber. I have had a few bad experiences with cabs doing sketchy things like taking me the long way home to charge more or not offering proper change for my cash. I haven’t had the opportunity to take Uber but hearing from friends who have it sounds like a pretty painless operation, which taking a cab often isn’t. The safety issue worried me at first because my mothers’ words to “never get into a strangers car” seemed pretty logical but my friend explained after a ride you can rate the driver on the app and if their rating is not high enough, they can no longer be a Uber driver.

    Reply
  29. Meghan

    Uber is a car service that started in 2009 that brings drivers and customers together in a new efficient way. Anyone can be an Uber driver as long as they pass a background check, have a car, have a driver’s licence, and have valid personal insurance on their vehicle. The process of Uber begins when a customer requests a location to be picked up at, a nearby Uber driver will then accept the request and drive the customer to their location. Once arrived, the Uber app automatically charges the customer from their previously input payment information. 80% of this fee goes to the driver and 20% goes to the company.
    I would definitely use Uber if the service was offered in Lethbridge because of the cost difference from a regular cab. Cab companies are getting so expensive and if I can pay 7 dollars for a 10 minute ride instead of 20, which seems to be usual for that length of ride, that savings is worth it to me. It also could be a great choice for when cab companies have waiting times of 45 minutes and more, which can be common on a weekend night. I suppose there is some risk because anyone can become a Uber driver however, an Uber driver would go through the same background check as a taxi driver so there is risk in both situations as you do not know the driver personally.
    This is an example of dis-intermediation because it cuts out the cab companies. Uber cuts out the “middle man” to nothing more than an app that connects drivers to customers. Customers are directly linked to drivers, cutting the numerous costs to operate a taxi cab company.

    Reply
  30. grace

    1. Describe Uber?
    Uber is a virtual taxi service that allows individuals to use an app on their phone to locate Uber drivers near them. Users are able to request an Uber driver to their current location, and once the Uber diver accepts, the user is able to track their location on GPS to know their estimated time of arrival. The service has developed in to an extremely fast and efficient way for transportation. Depending on which car the user chooses in the requesting process determines the rate the user pays. The process for obtaining an Uber license is very realistic financially compared to obtaining a taxi license, which is a large competitive advantage Uber has against the regular taxi services.

    2. Would you use Uber? Why?
    I would not use Uber because I don’t feel the same sense of security as I would using a taxi service. Uber has many competitive advantages over regular taxi companies such as cheaper rates and greater efficiency compared to regular taxi services. These aspects of Uber seem to be very appealing, however I do not want to have to download an app and not feel the same amount of safety as I would using a taxi. Although the service may be extremely beneficial to others and have the potential to lower drunk driving accidents, for safety purposes I would not use the service.

    3. Is Uber an example of dis-intermediation? Explain
    Yes Uber is an example of dis-intermediation because instead of contacting the taxi company and having them send a driver to you, Uber users are able to request a driver on their own using an app. Uber also takes away customers from taxi drivers who have invested a lot of their own money and time into becoming a government registered taxi driver.

    Reply
  31. Quinton Slack

    1. Describe Uber.
    Uber is a new way of transportation and is penetrating the taxi market in an unmannerly fashion by poaching customers and starving the taxi market to a certain extent. Uber is a car-pooling network that provides a cheaper alternative to taxis and allows people to cut their cost of transportation. The price system for uber is the same as that of a taxi system but takes money out of the customer’s account once they have arrived at their destination. Any single person who can pass a criminal check and can drive legally with means of transportation can enter into the uber system.

    2. Would you use Uber? Why?
    I personally would use uber as I am a 200 pound male and I see it as a great alternative to taxis and a chance to save money. I can see this being a way of the future and penetrating taxi markets but as the market stands now with safety issues and uber not being that popular in our area I could understand why it won’t take off. (I would not want my little sister or mom or grandmother to use this means of transportation as it does not give me peace of mind for their safety) It definitely provides a purpose but it has to be in the right situation with the right people. Just because someone can pass a criminal check doesn’t nessicarly mean that will be the driver when they come pick you up. This service is skeptical from a safety standpoint but could serve a purpose when used properly.

    3. Is Uber an example of dis-intermediation? Explain.
    I believe Uber is definitely an example of a dis-intermediation in a sense that they are poaching taxi services business and making the service of transportation available to the customer directly for a cheaper price.

    Reply
  32. Richie hall

    1.  Describe Uber?
    -Uber is essentially a private taxi service. People in need of a ride simply pull out their smart phone, go on to the Uber app and contact an Uber driver within their area. The drive picks them up, drives to their destination and then drops them off. Instead of paying in person, the Uber user’s account is charged. This makes the process much easier for Uber to let anybody who meets the qualifications to be an Uber driver.

    2.  Would you use Uber? Why?
    -Uber is awesome, or at least it seems to be. I would definitely use it. Uber would be cheaper than taxi drivers because it removes the government from the transaction. Service would be faster as in they would quicker because it directly affects the amount of money they make. I wouldn’t have to bring my debit/credit card or cash which is something I value because the only time I become a consumer in the taxi/uber industry is when I am drunk and if I have my wallet when I am drunk, then it is only a matter of time before I am drunk and poor. There is nothing special about the taxi experience in Canada so if there is ever a cheaper alternative such as Uber, I will switch immediately.

    3.  Is Uber an example of dis-intermediation?
    -Yes, Uber is an example of dis-intermediation. In this case, Uber is removing the government from the equation, and with it, lots of unnecessary expenses. The government charges fees for taxi drivers to drive people. Uber is not required to pay these fees. As a result, the government loses income, Uber drivers make more than taxi driv

    Reply
  33. Dalicia Reeser

    1. Describe Uber?

    Uber is a more virtual taxi car service. Instead of calling a taxi it appears that Uber is only app oriented where you click on your location, choose the car you want and a driver will receive a request signal and head out your way. It customizes the car more so for customers so they have more of a choice of the type of car they can be picked up in and it helps you in selecting a car that is closer to your location which could help with wait times.

    Uber also allows anyone to become a taxi driver much more easily. You simply have to register, get a background check, and keep up to date licensing and insurance and have a car. Uber drivers have the luxury of avoiding heavy licensing, and car rental fees, and tend to make more money then most taxi drivers.

    2. Would you use Uber? Why?

    I wouldn’t use Uber, mostly because I don’t have a phone with app’s on it. I’m one of the few young people who only just switched from my home to a cell two months ago and my cell phone carries no data, and therefore I am unable to use any app at all. While I like how Uber is a great opportunity for any average joe to easily gain extra income by avoiding all the licensing fees, I like the security in knowing that if I had a problem with a taxi driver I can have their id# recorded and their name and physically go to their taxi company, but if I encountered and issue with an Uber driver they could easily withhold their name and all I would have is a license# and an app to communicate with.

    3. Is Uber an example of dis-intermediation? Explain

    Uber could be considered a dis-intermediation as it does undercut all the taxi drivers who spend a lot of money on the taxi cars and all the licensing. The government and administrators who benefited from the licensing fees are also loosing income with the existence of Uber.

    Reply
  34. Jacob Burley

    Describe Uber?

    Uber mainly is an application. It connects people who are looking for a ride with the closest people that work for Uber. It cuts down the cost of registering to be a taxi and placing those savings on to the people using the service. Using new technology like GPS enables Uber to pick up customers much faster and easier than a taxi. As well there is a built in rating system for both the customer and the driver so this helps ensure that people who are rude to drivers and drivers who are not good at their job will not picked up or chosen for rides.

    Would you use Uber? Why?

    I would use Uber as it seems a lot better than a normal taxi service. Normal taxis are very expensive and a lot of the time the drivers are not very nice people. As well the use of new technology gives me more faith in them. Having the closet person to you pick you up makes a lot more sense than having the wait hours for a taxi to pick you up. The higher income a Uber driver can make I think helps them be better at their job and happier to pick you up.

    Is Uber an example of dis-intermediation? Explain

    Uber could be considered a disintermediation just due to the fact that you are now able to contact the Uber driver directly rather than having the call a taxi line and have them send a driver to you. This should speed up the whole transaction and reduce the costs given that you do not also have to pay for a dispatcher anymore.

    Reply
  35. Olivia Jorgensen

    1. Describe Uber?
    Uber is a new spin on the traditional taxi, which get’s individuals from point A to B all while using their cellphone. Individuals request a Uber car to their location which signals to Uber drivers near the individuals area. Once an Uber driver accepts this request, the requesting individual can track where the Uber driver is, to see how much longer their wait will be. The pricing works like a traditional fare based on distance, and individuals will be charged out of their Uber account once their reach their destination. Anyone who passes a background check, has insurance, a valid drivers license and their own car can become an Uber driver.
    2. Would you use Uber? Why?
    Although Uber has the potential to be cheaper than traditional taxi services, as of right now, I do not think I would use Uber. Since Uber is not yet big in the areas that we live in, I am skeptical of the safety concerns since almost anyone can become an Uber driver. If I was with a large group of people I would be more willing to try Uber, but I definitely would not if I was travelling alone.
    3. Is Uber an example of dis-intermediation? explain
    Yes I believe Uber is an example of a dis-intermediation because they are cutting out the middle man and allowing the clients to directly access the information/technology. By cutting out the middle man they are able to bypass the government issue badges that traditional taxis need in order to operate.

    Reply
  36. Sean Cubitt

    Uber is a new type of “taxi” company. I use the term taxi lightly because they are kinda like a taxi company in the sense that you pay for a ride to get from point A to point B, but they aren’t technically a taxi company. They operate on the level of carpooling, but charge a fair much like a taxi company would. The reason you would use Uber over a traditionally taxi company is because it offers much lower rates than an actual taxi company. I personally would use Uber based solely on this. Why would I pay more for the exact same service. I understand some of the safety concerns where anyone can be a Uber driver, but much like any job or company, the same creepy people will be unavoidable. On the business side, Uber essentially just cuts out the middle man of the city, well for now anyways. They currently don’t have to provide any extras for the drivers unlike the cab companies have to for their drivers. I don’t think this will be sustained for long, because of the uproar caused by companies and the potentially loss cash from the cities money grab, but until then they are cutting them out. This is going to be interesting to watch play out over the next while because if Uber can continue to operate long enough without a new law being implemented then cab companies are going to take a massive hit, maybe one that they won’t be able to get back from. BUT if the law gets put in fast enough then Uber can lose its competitive advantage.

    Reply
  37. Jaelee K

    Describe Uber.
    Uber started in 2009 as a “car service where you can get a ride on short-term notice.” Uber allows for a taxi ride, essentially without a taxicab. Anyone with an uber account, the right type of car for the request, passes a background check, and has a valid drivers license and insurance can be an Uber driver. Taxis have been thought to have a monopoly in the market for this type of service. Uber threatens their ability to influence the price per mile of travel, as Uber drivers are not required to having a taxi license. This appeals to not only Uber drivers because of the relative ease of becoming a driver, but also the customer as they are paying less for the ride.
    Would you use Uber? Why?
    I do not think I would use Uber in the future if it becomes available to me. Especially being on a lower budget as a student, I think Uber targets their customers by offering lower prices and this can be tempting. However, Uber concerns me as a consumer as I am not convinced by the safety of their riding method. Since anyone who has a car, account, insurance, and a background check can drive me, I would be concerned that I might not get to my location or get to my location safely. Uber may allow individuals to act as though they should be a trusted source for a ride. This is exactly what we were told not to give into as kids, the only difference is these individuals do not need candy to lure others in and they actually accept payment. New criminals with a clear background check could easily take advantage of this system in earning their trust of potential victims. Uber can also employ unsafe and perhaps inexperienced drivers that do not have their careers at risk when driving their customers. Since it is extremely easy to become an Uber driver, it may act as a side-job for many in which the drivers may not take as seriously as a taxi driver perhaps would. Taxi driver licenses and all of the additional fees prove to the customers that as a driver, they take their job seriously and have invested time and effort into gaining their position, a feature that Uber does not currently possess.

    Reply
  38. Kira Barnowski

    1. Describe Uber?
    Uber is a company that offers transportation service via car, similar to a taxi, but is known for it’s short term notice and claims to be cheaper. The most unique thing about this company is that anybody can be an Uber driver, as long as they have their driver’s license, their own car and a good driving history. Uber drivers can be tracked through GPS app, so you know exactly where it is and when your ride is going to get to you. There are also many different options of Uber’s you can order depending on the size of your group(SUV,small car, luxury car…ect).
    2. Would you use Uber? Why?
    I have thought about using Uber but haven’t gotten the chance too. I am not sure if i would or not though. I’ve been hearing a lot of negative Uber news lately and not sure what to think about them. I feel like taxi’s are more professional and official than Uber and i like that comfort. Just for example, there are at least 3 main taxi companies in Lethbridge, and no matter which one, a saturday night your expecting at least a 30-45 minute wait. If there is 3 companies sharing the business and there is still such a long wait time, I have a hard time relying on the efficiency of Uber. I also don’t understand why taxi companies need all the certain certifications(special badges) and Uber doesn’t. Makes me think that Uber is not fully qualified. With all that being said, I am open to try new experiences and do wish to try Uber one day.

    Reply
  39. Leila Methot

    1. Describe Uber?
    Uber is a car service that anyone can use by application on their phone to contact a driver to pick them up at their specific location. Obviously this sounds a lot like just using a taxi service, but there is substantial difference. With Uber any individual can become apart of the service and be a driver by having only a few requirements: a back ground check, drivers license ,car insurance, and of course, a car. And another perk to Uber is that you can decide what kind of vehicle you desire to have pick you up. Are you looking for just a normal taxi, a prius, a luxury car, or just any vehicle with the colour black. Having these kind of options is a game changer for how much an individual or group is willing to pay and what kind of standards they are expecting when they decide what kind of vehicle they want to pick them up.

    2. Would you use Uber? Why?
    Although the perks of using Uber is possibly cheaper fair getting from one destination to the next and choosing what kind of vehicle you are looking to arrive/ be picked up in, I personally would not use the Uber service. I believe it is just a bit too risky at this time. Although I have heard of the Uber service, it has not become popular in my region yet which makes me wary of how safe the operations are. I understand getting into a taxi-cab that is just officially registered with a company with a complete stranger isn’t the most safe thing either. But, getting into someones personal car that only has to meet the above 4 simple standards to become a driver for Uber is a little more concerning for me as an individual when thinking about my own safety.

    Reply
  40. Carrie Chen

    1. Describe Uber?
    Uber is an on-demand service O2O sites (Online to Offline). Website in the most simple way to make limo driver network. Each user needs to send a request to the Uber through iPhone, SMS, Android, to find their own personal driver and then buy a private car ride service.
    2. Would you use Uber? Why?
    Yes,I would.First,there are many types of cars we can choose,like Uber taxi,Uber x,Uber suv,Uber lux.Uber black.Second,some of cars will provide free wifi,free water,the user experience is improved.Last but not least,we do not have to waste too much time for waiting a car,we do not have to worry about the the driver are not happy to carry us(it is common in China).But we should note that some’black car'(we called this in china),because some bad guys will pretend to be the driver to abduct girls,so in China,province forbid private car participate in commercial transport.
    3. Is Uber an example of dis-intermediation? explain
    Yes,I think Uber is an example of dis-intermediation,because,the drivers and cabs can connect with each other directly,they do not have to through the cab companies.Cabs can give the information to drivers,like where they are,where to go,how many people,locations etc,so the drivers can choose them,which can save their time and costs.

    Reply
  41. Ryland Hatton

    Uber is a service company very similar to cab companies in the fact that they pick you up and take you to a location you want to go. They differ in the fact that they do not need a cab licence to do so, in fact it can be almost anyone that owns a car and has passed a background check. This isn’t going over well with cab companies as Uber is easier to get into and as an Uber driver you are your own boss and Uber only takes 20% of the costs and you have no overhead of paying for the medallion. So it cuts out the middle man in a way.
    Personally I would use Uber. It seems convenient and cheaper in an aspect compared to a cab. With taxis especially in Lethbridge you are always waiting and having to pre book a cab a while before you are actually wanting to leave, so by having Uber if there are enough drivers you can just use the app and see if there are any drivers available. Yes cab companies have apps as well but Uber seems to be cutting back on cabs as currently they own the market and kinda do what they want whereas from the sounds of it Uber is a little easier to access and can be less of a toll on your bank account.
    I would say yes because its putting the power into the consumers hand and anyone can sign up to be an Uber driver considering they met the conditions, so its something you can do in your spare time if you wanted spending money or something and by cutting out the cab companies you have a lower expense. Yes you still have your insurance and gas to pay but your paying that either way and could be making a bit of that back and then some. So overall yes I would say it is an example of disintermediation.

    Reply
  42. JP

    1. Uber is a taxi-like service where you can get a ride on short term notice. Most importantly to the consumer, it is often less expensive than a traditional taxi cab. As well, an uber is often nicer than a taxi because it is a driver’s personal car, rather than a public vehicle that isn’t taken care of as good. For the drivers themselves, Uber offers greater profits and more flexibility. An Uber driver makes more money because of reduced registration fees and they are permitted to work wherever and whenever they want.
    2. I have used Uber because I love the concept finding a ride on a user friendly platform and paying less. Furthermore, being from Calgary, there is often an extreme battle to find a cab after the bar on weekends. However, this hasn’t been an issue with Uber because I have always been able to find an available one. The best part of using Uber is that the first ride is free, and being a student, I am one to jump on anything that is free.
    3. Uber is an example of dis-intermediation because it removes the middle man from the experience of getting a ride. Instead of calling a company and having them find a cab for you, the Uber app does it for you. That’s right, an app…not a person. This reduces costs and the savings are passed right down to the consumer. Also, taxi’s are regulated by cities, however, Uber is not. Therefore, Uber cuts the city out of the equation when it comes to registration costs and permissions. This allows the industry to be more competitive and drives costs down.

    Reply
  43. Blake

    1.
    A car service where you are able to get a ride on short term notice like a taxi service. People use the Uber app request a car to there current location. Once a driver sees the request and accepts it then you receive a GPS showing where there car is located. Works like a taxi in the sense that it charges you per distance of driving. Your payment info is tied to your account so once you reach your destination you are automatically charged. Anyone can be an Uber driver as long as they pass some checks.
    2.
    The only thing that would make a difference to me between an Uber and a Taxi is the cost if i am able to use the Uber X that will save me money without this factor tho i would not be bothered to use an Uber over a taxi because i don’t see a real big difference between the two of them and would be just as likely to use one over the other.
    3.
    Yes Uber is an example of disintermediation because it is cutting out the middle man by being able to bypass the government issued badges that taxis need to have to be able to operate. This helps to keep the cost low for the company. Cutting the cost of a badge it a very large challenge that the traditional taxi companies will be facing now. Uber has a more direct approach to the payment method as well by charging you immediately with the information they already have on you and not having to sit around while you find change of uses cards to make payments as well.

    Reply
  44. RH

    1. Uber is a taxi-like service that offers customers and alternative to the traditional taxi service. Users have to sign up for this service in order to gain access to getting rides to anywhere they wish by complete strangers driving their own cars. Uber drivers offer a variety of choices to the user ranging from a selection of vehicles. But it is important to note that the different vehicles also range in price as well. Being an Uber driver is not difficult either since all it requires is a license, insurance, clean background check, and a car. Any payment to the driver will be split 80% to the driver and 20% to Uber.

    2. I have not personally used the Uber service but I might possibly try it if the time comes. Since I live in a region that does not offer this service (well not that I know of), I have not had access to this service. I can only assume that the rates are lower than their taxi counterparts which would be a good incentive to opt for this option over traditional taxi services. Also, from what I understand, you are able to select the vehicle of choice over the traditional vehicles supplied by taxi companies.

    3. Uber is possible an example of dis-intermediation. Since traditional taxi companies have to adhere to rules and regulations issued by the government, it increases the costs of the services. Uber on the other hand does not have to adhere to these regulations allowing them to cut costs in these areas. This makes their service more cost effective to the customer and with a wider variety due to their selection of vehicles. This makes it difficult for taxi companies to gain a competitive advantage over services like Uber since they are not able to compensate for the difference.

    Reply
  45. Roezain L

    1. Describe Uber?
    Uber is a car service that was started in 2009 that enables you to get a ride on short term notice. It works like a taxi service, but the difference is that Uber claims to offer cheaper prices than regular cab companies. Anyone can be an Uber driver as long as they pass a background check, have a valid driver’s license, has their own personal insurance, and owns a car. Uber also does not require “badges”, which cuts down the cost of operating; moreover, this allows Uber to provide service at a lower cost.

    2. Would you use Uber? Why?
    I think that I would try Uber at least once to see what the hype is all about. Their promise of a cheaper fare is very intriguing and with that combined with the possibility of less waiting time, Uber seems like a very strong competitor against already established cab companies. Being able to track the Uber car’s location is also very appealing because it gives you a real-time estimate of when the car will get to your location, this gives people the opportunity to manage their times better and be ready on time without being late or waiting for too long.

    3. Is Uber an example of dis-intermediation? Explain.
    Uber can be used as a type of dis-intermediation. Consumers are given access to information that they normally would not have access to, such as where the Uber car is, which drivers are currently available to contact directly, and a service at a lower cost.

    Reply
  46. Erica K

    1. Describe Uber?
    It is a taxi like service that any one who has a clean background check, a drivers license, car insurance and a car can become a driver. How many times have you been DD for somebody? What if you could make good money while doing it? Then Uber is for you. Uber is a more efficient and effective way of managing “taxi cabs”.
    2. Would you use Uber? Why?
    I would try Uber at least once because the cab situation in Lethbridge is not very effective. There is a lot of waiting time and sometimes you cannot get a job for hours (during weekend evenings). Because cab drivers want to maximize the cost of your cab ride because of how much money the cab company makes off of each ride they can take their time traveling from point A to point B. Uber sounds like it could potentially be cheaper for the occupant needing a ride because the drivers want to maximize their customers for the night and are making more off of each trip. I like the idea that your Uber account is hooked up to a payment system already. As more and more cabs have debt machines and one does not have to carry around cash for cab fare. The payment method is more efficient with Uber. The idea of being able to track where the Uber car is at is another appealing feature to me as a consumer. When you call for a cab now they usually tell you it will be there between 5-30 minutes. If you are up in an apartment or condo building you do not know when exactly the cab will arrive so you sit around waiting. Once the cab arrives they have to call you to let you know they are there which wastes time and puts a strain on the entire cab system because then you hold up other clients. With Uber people can anticipate the exact moment the Uber car will arrive and you can be outside ready to go when the Uber car pulls up.
    3. Is Uber an example of dis-intermediation? explain
    In a way Uber is an example of dis-intermediation. With the traditional cab system a client has to try and get through to the cab company to request a car and then wait for them to take down your information and dispatch out to the drivers and find out who is available and then when the cab arrives the cab driver calls the client to let them know they have arrived. With Uber though the client gets in direct contact with an Uber driver and is able to track them so there is less time wasted between requesting a Uber car and the Uber car actually arriving. Uber drives do not have strict rules to follow so the cost and efficiency has been improved.

    Reply
  47. Wheaton

    1. Describe Uber?
    Uber is a taxi like service that offers customers that have signed up for its service to be able to get rides anywhere they wish by complete strangers driving their very own cars. Uber drivers can come in many different type of cars, from SUV, luxury, black etc. All of these vary in price. All you need to become a Uber driver is a licence, insurance, clean background check, and of course your own car. Uber takes 20% off the top for any ride, with the driver receiving the rest.
    2. Would you use Uber? Why?
    I personally would use Uber and although I have yet to try it. I have had friends use it, and they have all said they have had very good experiences. With rates being generally cheaper then taking taxis, that is a big incentive for using it. Also, having a nice car to take a ride in to your destination instead of a smelly cab is also a good reason to use uber.
    3. Is Uber an example of dis-intermediation? explain
    I do believe this is an example of disintermediation. Taxi cab businesses have to adhere to the regulations of the government issued “badges” that the local cities imply. This alone helps cut the cost down for the customers that need to get a ride to reach their destination. Cutting out this huge expense will be a hard objective for local cab companies to defeat.

    Reply
    1. missickb

      1. Describe Uber?

      Uber is a car service used by people to get a ride on short notice. The rider uses an Uber app to request a car. Uber car drivers near the location of the person needing the ride receive an alert. When an Uber car driver sees the request and accepts it, the rider gets a GPS update on the Uber car location and the driver. Uber has different cars a rider can request for service. The Uber car selections include the Uber Taxi, Uber X, Uber SUV, Uber Lux and Uber Black. The way in which Uber is priced works similar to the way a taxi cab meter is priced, with the prices varying depending upon which Uber car is chosen. As an example, the cost of the Uber X service more than likely will be less than the cost of using the Uber Lux. Payment for the Uber service is tied to an Uber account. When the rider arrives at the desired destination, he/she is automatically charged. The Uber company takes twenty percent of the profits earned by the Uber driver for services rendered and the Uber driver keeps the remaining funds. Anyone who meets the required criteria can become an Uber driver. The standards comprise of the driver successfully passing a background check, driver in possession of a valid driver’s license, driver must have personal car insurance and the driver must own a car. It has been reported by Uber drivers that the business is profitable. Compared with the costs of traditional taxi services, entrance into the business is good because Uber drivers do not have to rent a taxi from a company or purchase a medallion in order to legally operate. That said, rivalry between traditional taxi services and Uber does exist because both vie for the same consumer market. Even with the competition, within the past five years Uber has expanded across the United States and globally. Uber is now present in France, the United Kingdom, Japan, Australia and continues to expand.

      Reply

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