Description: A few years ago, the biggest enemy of the music industry was Pandora Media. Then Spotify became the target. Now it is YouTube’s turn.
Date: May 31. 2016
In recent months, the music world has been united to a rare degree in a public fight against YouTube, accusing the service of paying too little in royalties and asking for changes to the law that allows the company to operate the way it does. The battle highlights the need to capture every dollar as listeners’ habits turn to streaming, as well as the industry’s complicated relationship with YouTube.
The dispute has played out in a drumbeat of industry reports, blog posts and opinion columns. Stars like Katy Perry, Pharrell Williams and Billy Joel have signed letters asking for changes to copyright laws. Irving Azoff, the manager of artists like the Eagles and Christina Aguilera, criticized YouTube in an interview and in a fiery speech around the Grammy Awardsread rest of story
1. Do you think changes are needed in the in the copyright laws for the recording industry?
2. Do you feel these artists will will be successful in their strategy to capture every dollar from listeners of the digital product? Why or Why not?
Description: According to Google, a media outlet that has old content is akin to selling out-of-date food at a grocery store. It’s a big no-no and, if caught perpetrating this type of content, it will be punished by receiving a significant drop in search engine visibility – and rightly so.
Date: May 31. 2016
While we know Google has been a naysayer about old content for some time and raised the bar on what defines good content by going after content farms, companies with static websites, and even big brands like eBay, this move to strike out at some of the biggest publishing brands in the industry, including Apple, The Washington Post, Time and The New York Times, tells us Google is at it again by making major changes to its algorithm. Some of the bigger hits included a nearly 80% drop in SEO visibility for TheAtlantic.com and a 65% reduction in mobile visibility for Wired.com.read rest of story
1. Why is the SEO feeling a need to evolve?
2. Should you manage your SEO within your organization or outsource it to an SEO firm? Why or Why not?
Description: The world’s largest retailers are planning to not only grow into the world’s biggest logistics companies, but to completely revolutionize the industry.
Date: May 31. 2016
Both Amazon and Alibaba have recently made significant investments to their supply chain capabilities and in the not distant future they will soon handle more shipments than most specialist delivery postal and courier companies.
In effect, these companies are building their own streamlined delivery systems that may replace the more established specialists.
Earlier this month, Amazon signed a new deal to lease more cargo jets, in effect doubling the size of its fleet. This is partly a response to increasing demand (shifted 27% more units in last quarter) but also a part of a grander plan.
The aimfor these internet giants is nothing less than the obliteration of all alternative forms of retail. When it comes to sales, Wal-Mart dwarfs Amazon by a factor of four. Jeff Bezos, Amazon CEO, plan is to undermine these lead by competing for consumer attention in ways that Wal-Mart can never match. That is, by offering a nearly infinite menu of goods, same-day delivery and liberating from the tiresome trip to the busy out-of-town store.read rest of story
1. How do Amazon and Alibaba plan to revolutionize the logistics industry?
2. Do you feel these companies will be successful in this strategy? Why or Why not?
Description: Walmart, the country’s largest retailer, is testing the use of flying drones to handle inventory at its large warehouses, which supply the thousands of Walmart stores throughout the nation.
Date: June 2. 2016
While a Walmart employee may handle the drone, the technology could “potentially” mean fewer workers would be needed to take stock or replace missing items, Lorenzo Lopez, a spokesman, said. Mr. Lopez emphasized that those workers could be deployed in other areas of the warehouse.
The test is occurring as Walmart is under intense pressure to grow amid an onslaught of low-cost competition, particularly from Amazon, the online shopping giant. Walmart has committed to spending $2.7 billion on labor, technology and other investments, including improving its website and e-commerce business. Last quarter, Walmart beat expectations with $115.9 billion in revenue, but even Doug McMillon, its president and chief executive, acknowledged that the 7 percent growth of Walmart’s e-commerce business was “too slow.” read rest of story
1. Is Walmart on the cutting edge of logistics management with the use of drones? Why or Why not??
2. Why would Walmart want to implement this new strategy?
Description: To you and me, the transformation seems gradual. Your business acquires more sophisticated tools, walls begin to disappear and fax machines vanish.
Date:May 27. 2016
First, your workforce trades in their pressed suits for business casual khakis, then jeans and, now, occasionally even shorts. On any given workday, only about two-thirds of your team is working in the office. The change is steady, like most sustainable paradigm shifts.
But imagine for a moment plucking your grandfather out of his mid-century office and dropping him in the middle of an ultramodern workspace. Would he even know he was at work? Would he recognize anything? Or would he spend hours searching for his Rolodex, typewriter and carbon paper?read rest of story
1. What do you feel are the two most important trends? Why?
2. How do theses trends relate to the income statement paradigm that was discussed in class?