Category Archives: adblockers

  Putting Mobile Ad Blockers to the Test

 Description:  To block ads or not to block ads on your mobile device? That’s the philosophical dilemma facing consumerssince Apple added support for ad blockers to its iPhone operating system

Source: NYtimes.com

Date: Oct 1, 2015

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We will get to the results in a minute, after a quick primer on the ethical debate surrounding ad blocking. While such technology has existed for years — it has long been available on PC browsers — ad blockers are new for iPhones and iPads. Using the blockers is easy: You download one of the programs from the App Store and then set your Safari web browser to enable the blocking. Ads are choked off inside the browser when you load mobile websites, but the blockers do not stop ads from appearing in apps READ REST OF STORY

Questions for discussion:

1. Are ad blockers a technology you would adopt?  Why or why not?

2. What are the ethical and commercial impacts of this technology?

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