Description: The past few years have seen big data impact a number of industries—from supply chains to manufacturers to transpiration—by being able to see how changes in even the smallest part of a system can manifest big impacts.
Date: Sept 30. 2018
Historically, when farmers and agricultural consultants have tried to figure out how a fertilizer or other treatment impacts crops, they would basically treat two strips in the same field differently, with the strips covering multiple acres of farmland. The results were then averaged out over the two areas. But by taking advantage of sensors and other in-field technology, the AgVeritas software is able to see how the treatment impacts particular parts of a field to about a 60-by-60-foot area.
“The unique thing with AgVeritas is that you can see a variability of response across a field,” said Chad Godsey, an agricultural consultant in Colorado. read rest of story
1. What is the business model of this technology?
2. What other uses of this technology do you foresee?