Description: When a chain of physical therapy centers wanted new patients, it aimed online ads at people near its offices who had bought knee braces recently on Amazon.
Date: Jan 20, 2019
When a financial services provider wanted to promote its retirement advisory business, it directed ads to people in their 40s and 50s who had recently ordered a personal finance book from Amazon.
And when a major credit card company wanted new customers, it targeted people who used cards from other banks on the retail site.
The advertisers found those people by using Amazon’s advertising services, which leverage what the company knows better than anyone: consumers’ online buying habits.
“Amazon has really straightforward database — they know what I buy,” said Daniel Knijnik, co-founder of Quartile Digital, an Amazon-focused ad agency that oversaw the ads for the clinics and retirement services. “For an advertiser, that’s a dream.” READ REST OF STORY
Questions for discussion:
1. Do you feel that Amazon can out google , Google in its ability to target customers for advertisers? Why or Why not?
2. The size, reach, and power of Amazon are immense, do you see any problems with the worlds information being controlled for the most part by 3-5 ver y large tech companies including Google, Amazon & Facebook? Why or Why not?