Description: People have made fortunes selling cars and trucks. For many of us, a car is the second most expensive thing we’ll ever buy. But experts say the value of vehicles will likely pale in comparison to the riches from our cars’ data.
Date: Feb 7, 2017
“Data is the currency of the digital age,” said Jim Barbaresso, who leads Intelligent Transportation Systems at HTNB. “Vehicle data could be the beginning of a modern day gold rush.”The gold rush analogy is a common one, made by everyone from Barbaresso to the CEO of Daimler. Here’s why there’s so much potential:
Cars increasingly have sensors and cameras to track their performance and their surroundings. Vehicle sensors, for example, can better tell when an engine part is in need of replacement. A back-up camera doesn’t just help us park, it can tell how many pedestrians or vehicles are on a block.
These sensors generate data, which can be analyzed to make money. (If you doubt the way data can be turned into money, just look at the success of Google (Tech30). They offer free services to billions, and make a fortune off the data they collect.)) and Facebook ( ,
Questions for discussion:
1. Why will car data be worth as or more than the actual self-driving car?
2. Who should benefit or accrue the benefits of the data that your car collects? Explain