Category Archives: Expert Systems

Your car’s data may soon be more valuable than the car itself

Description:  People have made fortunes selling cars and trucks. For many of us, a car is the second most expensive thing we’ll ever buy. But experts say the value of vehicles will likely pale in comparison to the riches from our cars’ data.

Source: CNN.com

Date: Feb 7, 2017

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“Data is the currency of the digital age,” said Jim Barbaresso, who leads Intelligent Transportation Systems at HTNB. “Vehicle data could be the beginning of a modern day gold rush.”The gold rush analogy is a common one, made by everyone from Barbaresso to the CEO of Daimler. Here’s why there’s so much potential:

Cars increasingly have sensors and cameras to track their performance and their surroundings. Vehicle sensors, for example, can better tell when an engine part is in need of replacement. A back-up camera doesn’t just help us park, it can tell how many pedestrians or vehicles are on a block.

These sensors generate data, which can be analyzed to make money. (If you doubt the way data can be turned into money, just look at the success of Google (GOOG) and Facebook (FB, Tech30). They offer free services to billions, and make a fortune off the data they collect.)

 READ REST OF STORY

 Questions for discussion:

1. Why will car data be worth as or more than the actual self-driving car?

2.  Who should benefit or accrue the benefits of the data that your car collects?  Explain

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Can Companies Learn Your Secrets

Description:  “If we wanted to figure out if a customer is pregnant, even if she didn’t want us to know, can you do that? ”

Source: nytimes.com

Date: Feb 16, 2012

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As the marketers explained to Pole — and as Pole later explained to me, back when we were still speaking and before Target told him to stop — new parents are a retailer’s holy grail. Most shoppers don’t buy everything they need at one store. Instead, they buy groceries at the grocery store and toys at the toy store, and they visit Target only when they need certain items they associate with Target — cleaning supplies, say, or new socks or a six-month supply of toilet paper. But Target sells everything from milk to stuffed animals to lawn furniture to electronics, so one of the company’s primary goals is convincing customers that the only store they need is Target. But it’s a tough message to get across, even with the most ingenious ad campaigns, because once consumers’ shopping habits are ingrained, it’s incredibly difficult to change themREAD REST OF STORY 

 Questions for discussion:

  1.  Are there any ethical dilemmas to using big data in consumer services?
  2. What other commercial applications can you see for organizations in using big data?
  3. What skill would you need to be able to use Big Data in an organization that you work for?

What is Big Data

Description: Big Data is the next big thing in computing. This video explains Big Data characteristics, technologies and opportunities.

Source: http://www.explainingcomputers.com

 
Due to the issues raised by its volume, velocity and variety, Big Data requires new technology solutions. Currently leading the field is an open-source project from Apache called Hadoop. This is developing a software library for reliable, scalable, distributed computing systems capable of handling the Big Data deluge, and provides the first viable platform for Big Data analytics. Hadoop is already used by most Big Data pioneers. For example, LinkedIn currently uses Hadoop to generate over 100 billion personalized recommendations every week.

What Hadoop does is to distribute the storage and processing of large data sets across groups or “clusters” of server computers using a simple programming model. The number of servers in a cluster can also be scaled easily as requirements dictate, from maybe 50 machines to perhaps 2000 or more. Whereas traditional large-scale computing solutions rely on expensive server hardware with a high fault tolerance, Hadoop detects and compensates for hardware failures or other system problems at the application level. This allows a high level of service continuity to be delivered from clusters of individual server computers, each of which may be prone to failure. Processing vast quantities of data across large, lower-cost distributed computing infrastructures therefore becomes a viable proposition.     READ REST OF STORY 

Questions for discussion:

  1.  What is Big Data and why is it important?
  2. What potential applications do you see for Big Data and in what industries will this add the greatest value?

Giving Viewers What They Want

Description: In the television business, there is no such thing as a sure thing. You can have a gold-plated director, a bankable star and a popular concept and still, it’s just a roll of the dice. Or is it?
Source: nytimes .com

Date: Feb 23, 2013


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Netflix, which has 27 million subscribers in the nation and 33 million worldwide, ran the numbers. It already knew that a healthy share had streamed the work of Mr. Fincher, the director of “The Social Network,” from beginning to end. And films featuring Mr. Spacey had always done well, as had the British version of “House of Cards.” With those three circles of interest, Netflix was able to find a Venn diagram intersection that suggested that buying the series would be a very good bet on original programming.

Big bets are now being informed by Big Data, and no one knows more about audiences than Netflix. A third of the downloads on the Internet during peak periods on any given day are devoted to streamed movies from the service, according to Sandvine, a networking provider. And last year, by some estimates, more people watched movies streamed online than on physical DVDs.  Read Rest of Story

Questions for Discussion:

1. Can Big Data be the silver bullet that can determine something as subjective as a what will bea hit TV show or Movie?  Why or Why Not?

2.  What other applications can you see Netflix using there vast amount data that could create revenue streams for the company?

Grading Software makes Professors a Slack Job

Description: Imagine taking a college exam, and, instead of handing in a blue book and getting a grade from a professor a few weeks later, clicking the “send” button when you are done and receiving a grade back instantly, your essay scored by a software program.

Source: nytimes.com

Date: April 4, 2013

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The new service will bring the educational consortium into a growing conflict over the role of automation in education. Although automated grading systems for multiple-choice and true-false tests are now widespread, the use of artificial intelligence technology to grade essay answers has not yet received widespread endorsement by educators and has many critics.

Anant Agarwal, an electrical engineer who is president of EdX, predicted that the instant-grading software would be a useful pedagogical tool, enabling students to take tests and write essays over and over and improve the quality of their answers. He said the technology would offer distinct advantages over the traditional classroom system, where students often wait days or weeks for grades.  READ REST OF STORY

 Questions for discussion:

1. Comment on the following statement “The technology is available therefore we should be using it?”

2. What do you see as the two biggest benefits of this technology and what do you see as the two biggest detriments to using this technology?

Doctor in a box

Description: Imagine a quick, inexpensive trip to the doctor at all hours of the night.

Source: www.cnn.com

Date: Jan 15, 2013

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click on link to watch video      http://cnn.com/video/?/video/tech/2013/01/15/dnt-oh-portable-doctors-office.wjw

 Questions for discussion:

1.  Do you feel that this type of health care has a bright future? Why or Why not?

2.  What situations would this type of medical care be most appropriate or advantageous?

Essay-Grading Software makes Professors a Slack Job

Description: Imagine taking a college exam, and, instead of handing in a blue book and getting a grade from a professor a few weeks later, clicking the “send” button when you are done and receiving a grade back instantly, your essay scored by a software program.

Source: nytimes.com

Date: April 4, 2013

 3293117576_05f43d8305_b

The new service will bring the educational consortium into a growing conflict over the role of automation in education. Although automated grading systems for multiple-choice and true-false tests are now widespread, the use of artificial intelligence technology to grade essay answers has not yet received widespread endorsement by educators and has many critics.

Anant Agarwal, an electrical engineer who is president of EdX, predicted that the instant-grading software would be a useful pedagogical tool, enabling students to take tests and write essays over and over and improve the quality of their answers. He said the technology would offer distinct advantages over the traditional classroom system, where students often wait days or weeks for grades.  READ REST OF STORY

 Questions for discussion:

1. Comment on the following statement “The technology is available therefore we should be using it?”

2. What do you see as the two biggest benefits of this technology and what do you see as the two biggest detriments to using this technology?