Description: When a chain of physical therapy centers wanted new patients, it aimed online ads at people near its offices who had bought knee braces recently on Amazon.
Date: Jan 20, 2019
When a financial services provider wanted to promote its retirement advisory business, it directed ads to people in their 40s and 50s who had recently ordered a personal finance book from Amazon.
And when a major credit card company wanted new customers, it targeted people who used cards from other banks on the retail site.
The advertisers found those people by using Amazon’s advertising services, which leverage what the company knows better than anyone: consumers’ online buying habits.
“Amazon has really straightforward database — they know what I buy,” said Daniel Knijnik, co-founder of Quartile Digital, an Amazon-focused ad agency that oversaw the ads for the clinics and retirement services. “For an advertiser, that’s a dream.” READ REST OF STORY
Questions for discussion:
1. Do you feel that Amazon can out google , Google in its ability to target customers for advertisers? Why or Why not?
2. The size, reach, and power of Amazon are immense, do you see any problems with the worlds information being controlled for the most part by 3-5 ver y large tech companies including Google, Amazon & Facebook? Why or Why not?
Description: People have made fortunes selling cars and trucks. For many of us, a car is the second most expensive thing we’ll ever buy. But experts say the value of vehicles will likely pale in comparison to the riches from our cars’ data.
“Data is the currency of the digital age,” said Jim Barbaresso, who leads Intelligent Transportation Systems at HTNB. “Vehicle data could be the beginning of a modern day gold rush.”The gold rush analogy is a common one, made by everyone from Barbaresso to the CEO of Daimler. Here’s why there’s so much potential:
Cars increasingly have sensors and cameras to track their performance and their surroundings. Vehicle sensors, for example, can better tell when an engine part is in need of replacement. A back-up camera doesn’t just help us park, it can tell how many pedestrians or vehicles are on a block.
These sensors generate data, which can be analyzed to make money. (If you doubt the way data can be turned into money, just look at the success of Google (GOOG) and Facebook (FB, Tech30). They offer free services to billions, and make a fortune off the data they collect.)
Description: While some might have been shocked this week by the multi-billion dollar offers the start-up Snapchat turned down, I found something else entirely perplexing about the valuation of this little company: just how quickly it grew.
Date: Nov 15, 2013
The report said that teenagers once called Facebook the best social site on the Internet. Now they’re abandoning the service and flocking to Instagram and Twitter. Other reports have noted that in 2006, Pew Research found that 85 percent of teenagers online had a MySpace account. By 2013, only 7 percent maintained an account there.
Teenagers may be fickle, but big Internet companies still need to court them.
During Facebook’s latest earnings call, the company’s stock began dropping rapidly, losing almost 3 percent of its value, after Facebook’s chief financial officer, David Ebersman, said the number of daily users who are young teenagers had been slipping.
Description: The way we watch TV has changed. Today, viewers sit on the couch with the TV remote in one hand and their mobile device in the other. This new socially connected audience is bringing about a major change in programming.
Date: March 13, 2013
The 17th season of ABC‘s quest-for-love reality TV show “The Bachelor” wrapped on Monday night, and just like with every season, fans took to social media sites such as Facebook and Twitter to discuss in real-time what unfolded on screen.
But in the last few episodes leading up to the finale, “The Bachelor” has merged its chatty online audience with the actual airing of the show, thanks to superimposing tweets onto episodes in real time. Although these tweets are redundant for viewers who are already following the #Bachelor hashtag, the effort is encouraging fans watching at home to join the online conversation. READ REST OF STORY
Questions for discussion:
1. What has the reaction been to The Bachelor’s social integration?
2. What is the process for ABC to get a tweet on air?
Description: Facebook already knows who all of your friends are, when you broke up with your last girlfriend/boyfriend and what you did or wish you didn’t do on spring break last year. But if that wasn’t enough, Facebook may soon be tracking you at all times.
Date: Feb 5, 2013
Facebook users have already been voluntarily “Checking-In” to the social networking site to update statuses with a current location. This new app will take this idea into a more extreme direction and remove the voluntary part of the equation. It will be interesting to see what users are OK with Facebook knowing where they are some of the time, but not all of the time. Then there’s similar apps by Apple and Google that track and record user’s locations in order to share with friends.
In an effort to increase its mobile product, while also increasing revenue across all platforms, a Facebook tracking app makes a lot of sense — though it may be better for the social networking site’s advertisers rather than its users. Read Rest of Story
Questions for discussion:
1. Facebook is “developing a smartphone application that will track the location of users … even when the program isn’t open on a handset.” Is this a good thing? Why or Why Not
2. How do you feel this will accepted in the marketplace?
Description: “If Facebook would decide to become serious about search, it would be in a position to give Google a run for its money,” said Karsten Weide, an analyst with IDC, a financial research company.
Date: Jan 14, 2013
Nearly a year after it announced its bid to go public, Facebook is confronting the ultimate burden of the information age: how to help its users find what they are looking for amid the billions of pictures, “likes” and status updates they post every day.
The next frontier that Facebook needs to conquer, analysts say, is search. That would help it significantly expand revenues and, in turn, its market value. “Search, I would say, is a very high priority for Facebook,” Colin Sebastian, an analyst for Robert W. Baird & Company said. “Facebook has this incredible treasure trove of unstructured data on the site.”