Category Archives: gamification

Can Help People Actually Use Analytics Tools – Gamification

Description: If you’re trying to use advanced analytics to improve your organization’s decisions, join the club. Most of the companies I talk to are embarked on just such a quest. But it’s a rocky one.

Source: HBR.com

Date: Feb 25, 2015

The technological challenge is hard enough. You have to identify the right data and develop useful tools, such as predictive algorithms. But then comes an even tougher task: getting people to actually use the new tools.

Why is the people factor so important? It’s easy enough to automate routine decisions, such as identifying likely buyers for a product upgrade. But many decisions in today’s knowledge economy depend on expertise and experience. Think of bankers deciding on business loans, product developers determining tradeoffs between features and cost, or B2B sales reps figuring out which prospects to target. Analytics can help codify the logic of the best decision makers, but it can’t replace human judgment.  Read the rest of the Story

Questions for discussion:

1.  Why is the people factor so important in the use of data analytics?  explain

2.  Explain the following statement “Analytics can help codify the logic of the best decision makers”   —- can you think any industries where this holds true?

Gamification Can Help People Actually Use Analytics Tools

Description: If you’re trying to use advanced analytics to improve your organization’s decisions, join the club. Most of the companies I talk to are embarked on just such a quest. But it’s a rocky one.

Source: HBR.com

Date: Feb 25, 2015

FEB15_25_482365135

The technological challenge is hard enough. You have to identify the right data and develop useful tools, such as predictive algorithms. But then comes an even tougher task: getting people to actually use the new tools.

Why is the people factor so important? It’s easy enough to automate routine decisions, such as identifying likely buyers for a product upgrade. But many decisions in today’s knowledge economy depend on expertise and experience. Think of bankers deciding on business loans, product developers determining tradeoffs between features and cost, or B2B sales reps figuring out which prospects to target. Analytics can help codify the logic of the best decision makers, but it can’t replace human judgment.  Read the rest of the Story

Questions for discussion:

1.  Why is the people factor so important in the use of data analytics?  explain

2.  Explain the following statement “Analytics can help codify the logic of the best decision makers”   —- can you think any industries where this holds true?

What is Big Data

Description: Big Data is the next big thing in computing. This video explains Big Data characteristics, technologies and opportunities.

Source: http://www.explainingcomputers.com

 
Due to the issues raised by its volume, velocity and variety, Big Data requires new technology solutions. Currently leading the field is an open-source project from Apache called Hadoop. This is developing a software library for reliable, scalable, distributed computing systems capable of handling the Big Data deluge, and provides the first viable platform for Big Data analytics. Hadoop is already used by most Big Data pioneers. For example, LinkedIn currently uses Hadoop to generate over 100 billion personalized recommendations every week.

What Hadoop does is to distribute the storage and processing of large data sets across groups or “clusters” of server computers using a simple programming model. The number of servers in a cluster can also be scaled easily as requirements dictate, from maybe 50 machines to perhaps 2000 or more. Whereas traditional large-scale computing solutions rely on expensive server hardware with a high fault tolerance, Hadoop detects and compensates for hardware failures or other system problems at the application level. This allows a high level of service continuity to be delivered from clusters of individual server computers, each of which may be prone to failure. Processing vast quantities of data across large, lower-cost distributed computing infrastructures therefore becomes a viable proposition.     READ REST OF STORY 

Questions for discussion:

  1.  What is Big Data and why is it important?
  2. What potential applications do you see for Big Data and in what industries will this add the greatest value?

How Gamification Makes Customer Service Fun

Description: This traditional customer service experience is process-oriented, tedious, and it leaves customers frustrated and dissatisfied, says Girish Mathrubootham, founder and CEO, FreshDesk.

Source: cio.com

Date: March 3, 2014

gamification-large-620x413

FreshDesk uses gamification to incent employees to provide fast, effective and fun customer service for helpdesk ticketing, automation and customer forums, says Mathrubootham. The model for the solution was Apple’s Genius bar, he says.

“Our first thought was, ‘How do we make this more fun and more engaging for the people providing the support?'” Mathrubootham says. “Obviously we wanted happy customers, but what we realized from talking about models like Apple’s is that happiness is contagious.”

If the customer service agents are happy, engaged and invested in delivering quality support, then they will pass that onto customers. And gamification can be a great way to increase this engagement and satisfaction both from an agent and a customer standpoint,” Mathrubootham says.   READ REST OF STORY 

Questions for discussion:

1.  What is gamification and why is it important?

2.  What potential applications do you see for gamification and in what industries will this add the greatest value?