We will get to the results in a minute, after a quick primer on the ethical debate surrounding ad blocking. While such technology has existed for years — it has long been available on PC browsers — ad blockers are new for iPhones and iPads. Using the blockers is easy: You download one of the programs from the App Store and then set your Safari web browser to enable the blocking. Ads are choked off inside the browser when you load mobile websites, but the blockers do not stop ads from appearing in apps. READ REST OF STORY
Questions for discussion:
1. Are ad blockers a technology you would adopt? Why or why not?
2. What are the ethical and commercial impacts of this technology?
Description: When Microsoft stock was at a record high in 1999, and its market capitalization was nearly $620 billion, the notion that Apple Computer would ever be bigger — let alone twice as big — was laughable.
Date: Jan 29, 2015
Mr. Gates “couldn’t imagine a situation in which Apple would ever be bigger and more profitable than Microsoft.” “He knows he can’t win,” Mr. Gates said then of the Apple co-founder Steve Jobs. But less than two decades later, Apple has won. How this happened contains some important lessons — including for Apple itself, if it wants to avoid Microsoft’s fate. Apple, after all, is now as dependent on the success of one product line — the iPhone accounted for 69 percent of its revenue — as Microsoft once was with Windows. The most successful companies need a vision, and both Apple and Microsoft have one. But Apple’s was more radical and, as it turns out, more farsighted. Microsoft foresaw a computer on every person’s desk, a radical idea when IBM mainframes took up entire rooms. But Apple went a big step further: Its vision was a computer in every pocket. That computer also just happened to be a phone, the most ubiquitous consumer device in the world. Apple ended up disrupting two huge markets. Read the rest of the Story
Questions for discussion: 1. How did Apple overtake Microsoft in becoming more valuable? 2. How would you describe Apples strategy using one of Porter’s generic competitive strategies?