Category Archives: Privacy

How to Protect Your Privacy as More Apps Harvest Your Data

Description: In the real world, your personal life is a private space. But in tech, your personal data is a ripe resource for businesses to harvest in their own interests.

Source: nytimes.com

Date:May 1. 2017

When it comes to data collection, services like Unroll.me and Uber are small fry compared with internet giants like Google and Facebook, which have a wealth of information about people. And then there are large data brokers like Acxiom, CoreLogic, Datalogix and ID Analytics, which collect, analyze and sell billions of details about consumers’ online activities for marketing purposes.

For consumers, giving up some data has become part of the trade-off of receiving compelling, personalized services. But that doesn’t mean you have to be caught by surprise. Here are some tips from privacy experts on protecting yourself from tricky data collection.  read rest of story

Questions:
1.  Should we, as consumers have to give up personalized information to use a digital service?  Why or why not?

2.  How does one make sure that their personal data is being protected and is secure?

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How Companies Can Learn Your Secrets

Description:  “If we wanted to figure out if a customer is pregnant, even if she didn’t want us to know, can you do that? ”

Source: nytimes.com

Date: Feb 16, 2012

the-incredible-story-of-how-target-exposed-a-teen-girls-pregnancy

As the marketers explained to Pole — and as Pole later explained to me, back when we were still speaking and before Target told him to stop — new parents are a retailer’s holy grail. Most shoppers don’t buy everything they need at one store. Instead, they buy groceries at the grocery store and toys at the toy store, and they visit Target only when they need certain items they associate with Target — cleaning supplies, say, or new socks or a six-month supply of toilet paper. But Target sells everything from milk to stuffed animals to lawn furniture to electronics, so one of the company’s primary goals is convincing customers that the only store they need is Target. But it’s a tough message to get across, even with the most ingenious ad campaigns, because once consumers’ shopping habits are ingrained, it’s incredibly difficult to change them.  READ REST OF STORY 

 Questions for discussion:

  1.  Are there any ethical dilemmas to using big data in consumer services?
  2. What other commercial applications can you see for organizations in using big data?
  3. What skill would you need to be able to use Big Data in an organization that you work for?

Your Secrets Companies Can Learn

Description:  “If we wanted to figure out if a customer is pregnant, even if she didn’t want us to know, can you do that? ”

Source: nytimes.com

Date: Feb 16, 2012

the-incredible-story-of-how-target-exposed-a-teen-girls-pregnancy

As the marketers explained to Pole — and as Pole later explained to me, back when we were still speaking and before Target told him to stop — new parents are a retailer’s holy grail. Most shoppers don’t buy everything they need at one store. Instead, they buy groceries at the grocery store and toys at the toy store, and they visit Target only when they need certain items they associate with Target — cleaning supplies, say, or new socks or a six-month supply of toilet paper. But Target sells everything from milk to stuffed animals to lawn furniture to electronics, so one of the company’s primary goals is convincing customers that the only store they need is Target. But it’s a tough message to get across, even with the most ingenious ad campaigns, because once consumers’ shopping habits are ingrained, it’s incredibly difficult to change them.  READ REST OF STORY 

 Questions for discussion:

  1.  Are there any ethical dilemmas to using big data in consumer services?
  2. What other commercial applications can you see for organizations in using big data?
  3. What skill would you need to be able to use Big Data in an organization that you work for?

Can Companies Learn Your Secrets

Description:  “If we wanted to figure out if a customer is pregnant, even if she didn’t want us to know, can you do that? ”

Source: nytimes.com

Date: Feb 16, 2012

the-incredible-story-of-how-target-exposed-a-teen-girls-pregnancy

As the marketers explained to Pole — and as Pole later explained to me, back when we were still speaking and before Target told him to stop — new parents are a retailer’s holy grail. Most shoppers don’t buy everything they need at one store. Instead, they buy groceries at the grocery store and toys at the toy store, and they visit Target only when they need certain items they associate with Target — cleaning supplies, say, or new socks or a six-month supply of toilet paper. But Target sells everything from milk to stuffed animals to lawn furniture to electronics, so one of the company’s primary goals is convincing customers that the only store they need is Target. But it’s a tough message to get across, even with the most ingenious ad campaigns, because once consumers’ shopping habits are ingrained, it’s incredibly difficult to change themREAD REST OF STORY 

 Questions for discussion:

  1.  Are there any ethical dilemmas to using big data in consumer services?
  2. What other commercial applications can you see for organizations in using big data?
  3. What skill would you need to be able to use Big Data in an organization that you work for?

A ‘model’ employee outsource his software job to China

Description: Bob was his company’s best software developer, got glowing performance reviews and earned more than $250,000 a year.

Source: www.theglobeandmail.com

Date: Jan 17, 2013

future-IT17sr1

Bob was paying a Chinese firm about $50,000 a year to do his work, then spent the day surfing the web, watching cat videos and updating his Facebook page.

“This particular case was pretty unique,” computer security investigator Andrew Valentine, who helped uncover Bob’s scheme, said in an e-mail to The Globe and Mail. “We thought it was actually pretty clever.”

Mr. Valentine made Bob’s tale public in a blog post on Monday and it has since been the talk of tech websites.    Read Rest of Story 

 Questions for discussion:

1. Is there an ethical dilemma in what Bob was doing at his place of work?  Why or Why Not??

2.  What benefits can you see with outsourcing as a company?

3.  What pitfalls can you see a company risking by outsourcing?

How could a ‘model’ employee outsource his software job to China

Description: Bob was his company’s best software developer, got glowing performance reviews and earned more than $250,000 a year.

Source: www.theglobeandmail.com

Date: Jan 17, 2013

future-IT17sr1

Bob was paying a Chinese firm about $50,000 a year to do his work, then spent the day surfing the web, watching cat videos and updating his Facebook page.

“This particular case was pretty unique,” computer security investigator Andrew Valentine, who helped uncover Bob’s scheme, said in an e-mail to The Globe and Mail. “We thought it was actually pretty clever.”

Mr. Valentine made Bob’s tale public in a blog post on Monday and it has since been the talk of tech websites.    Read Rest of Story 

 Questions for discussion:

1. Is there an ethical dilemma in what Bob was doing at his place of work?  Why or Why Not??

2.  What benefits can you see with outsourcing as a company?

3.  What pitfalls can you see a company risking by outsourcing?

You’re Not Just The Product, You’re The Ads (And Your Friends Should Thank You)

Description:  Word of mouth, sponsored. Trusted recommendations, promoted. Reviews from friends, endorsed. This is the new lexicon of advertising.

Source: techcrunch.com

Date: Oct 10, 2013

twitter-money

Facebook pioneered this social advertising model in 2011 with its “Sponsored Stories” ad units. Facebook’s filtered News Feed only shows you the most important posts about your friends. But if you Like a brand’s Page or post, check in at a business, download or use an app, or share a link, advertisers can pay to boost that action’s visibility in the feed or have it appear in sidebar ads.

Twitter has social ads too. Its “Promoted Tweets” show posts from businesses you don’t follow. To show these businesses are reputable and relevant the ads show the names of people you follow who follow that business. A Promoted Tweet from HP in my stream mentions three accounts I follow that follow it. Twitter doesn’t use your face, words, or content in its ads, though, and the social context is much less prominent than on Google and Facebook.

Combing social signals with advertising makes marketing seem less generic, which is important considering how many ads we see on a daily basis.  READ REST OF STORY 

 

Questions for discussion:

1. “Without ads, services like Google, Facebook, and Twitter might have to charge.”  Do you agree with this statement?  Why or Why not?

2.  What are the downsides of “you: becoming the ads?