Description: In the real world, your personal life is a private space. But in tech, your personal data is a ripe resource for businesses to harvest in their own interests.
Date:May 1. 2017
When it comes to data collection, services like Unroll.me and Uber are small fry compared with internet giants like Google and Facebook, which have a wealth of information about people. And then there are large data brokers like Acxiom, CoreLogic, Datalogix and ID Analytics, which collect, analyze and sell billions of details about consumers’ online activities for marketing purposes.
For consumers, giving up some data has become part of the trade-off of receiving compelling, personalized services. But that doesn’t mean you have to be caught by surprise. Here are some tips from privacy experts on protecting yourself from tricky data collection. read rest of story
1. Should we, as consumers have to give up personalized information to use a digital service? Why or why not?
2. How does one make sure that their personal data is being protected and is secure?