Description: Apple, Amazon, and Google say their virtual helpers—Siri, Alexa, and the less snappily named Google Assistant—can make our lives easier by acting on our commands to book cabs, order pizza, or check the weather.
Date: May 31, 2016
But like all the other free-to-use goodies that tech giants offer up, these new personal assistants must also earn their keep. The companies aren’t saying much about exactly how their automated personas can boost their bottom lines, but they have clear potential to open up new lines of revenue. Perhaps most important, they could significantly increase the data that companies have on our preferences and everyday lives.
“A deeper profile of the customer is possible,” says Sridhar Narayanan, an associate professor of marketing at Stanford. “Already Google and these others have a lot of information about us—this is one new source that is different.”read rest of story
1. What is the revenue model to earn a revenue stream with these virtual assistants?
2. Which one do you anticipate being the most successful? Why?
Siri is one of the new Apple TV’s most important features. It can stumble over proper names (“Keanu” took multiple tries but it nailed “Fassbender”), and Apple has saddled it with some key limitations. But ultimately, Siri is a neat way to surf TV.
In addition to the Siri upgrade, the new gadget includes a fancy touchpad remote control, beautiful interface and an all new app store. Apple (AAPL, Tech30) calls it the “future” of television.
The product upgrade, the first in three years, is a huge leap forward for Apple. And after spending a few days watching TV (for journalism), I think it’s very much the TV of our time. Read Rest of Story
Questions for discussion:
1. Are you an Apple TV user? Why or why not?
2. Does this product look like something you would adopt? Why or Why not?
3. What do you think the chances are for success with this product? Dexribe