Category Archives: TV

Giving Viewers What They Want

Description: In the television business, there is no such thing as a sure thing. You can have a gold-plated director, a bankable star and a popular concept and still, it’s just a roll of the dice. Or is it?
Source: nytimes .com

Date: Feb 23, 2013


Netflix-AE-Content

Netflix, which has 27 million subscribers in the nation and 33 million worldwide, ran the numbers. It already knew that a healthy share had streamed the work of Mr. Fincher, the director of “The Social Network,” from beginning to end. And films featuring Mr. Spacey had always done well, as had the British version of “House of Cards.” With those three circles of interest, Netflix was able to find a Venn diagram intersection that suggested that buying the series would be a very good bet on original programming.

Big bets are now being informed by Big Data, and no one knows more about audiences than Netflix. A third of the downloads on the Internet during peak periods on any given day are devoted to streamed movies from the service, according to Sandvine, a networking provider. And last year, by some estimates, more people watched movies streamed online than on physical DVDs.  Read Rest of Story

Questions for Discussion:

1. Can Big Data be the silver bullet that can determine something as subjective as a what will bea hit TV show or Movie?  Why or Why Not?

2.  What other applications can you see Netflix using there vast amount data that could create revenue streams for the company?

‘The Bachelor’ Gets Social With Real-Time Tweets on TV

Description: The way we watch TV has changed. Today, viewers sit on the couch with the TV remote in one hand and their mobile device in the other. This new socially connected audience is bringing about a major change in programming.

Source: Mashable.com

Date: March 13, 2013

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The 17th season of ABC‘s quest-for-love reality TV show “The Bachelor” wrapped on Monday night, and just like with every season, fans took to social media sites such as Facebook and Twitter to discuss in real-time what unfolded on screen.

But in the last few episodes leading up to the finale, “The Bachelor” has merged its chatty online audience with the actual airing of the show, thanks to superimposing tweets onto episodes in real time. Although these tweets are redundant for viewers who are already following the #Bachelor hashtag, the effort is encouraging fans watching at home to join the online conversation.  READ REST OF STORY

 Questions for discussion:

1. What has the reaction been to The Bachelor’s social integration?

2. What is the process for ABC to get a tweet on air?