Tag Archives: e-commerce

How to Protect Your Privacy as More Apps Harvest Your Data

Description: In the real world, your personal life is a private space. But in tech, your personal data is a ripe resource for businesses to harvest in their own interests.

Source: nytimes.com

Date:May 1. 2017

When it comes to data collection, services like Unroll.me and Uber are small fry compared with internet giants like Google and Facebook, which have a wealth of information about people. And then there are large data brokers like Acxiom, CoreLogic, Datalogix and ID Analytics, which collect, analyze and sell billions of details about consumers’ online activities for marketing purposes.

For consumers, giving up some data has become part of the trade-off of receiving compelling, personalized services. But that doesn’t mean you have to be caught by surprise. Here are some tips from privacy experts on protecting yourself from tricky data collection.  read rest of story

Questions:
1.  Should we, as consumers have to give up personalized information to use a digital service?  Why or why not?

2.  How does one make sure that their personal data is being protected and is secure?

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  Putting Mobile Ad Blockers to the Test

 Description:  To block ads or not to block ads on your mobile device? That’s the philosophical dilemma facing consumerssince Apple added support for ad blockers to its iPhone operating system

Source: NYtimes.com

Date: Oct 1, 2015

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We will get to the results in a minute, after a quick primer on the ethical debate surrounding ad blocking. While such technology has existed for years — it has long been available on PC browsers — ad blockers are new for iPhones and iPads. Using the blockers is easy: You download one of the programs from the App Store and then set your Safari web browser to enable the blocking. Ads are choked off inside the browser when you load mobile websites, but the blockers do not stop ads from appearing in apps READ REST OF STORY

Questions for discussion:

1. Are ad blockers a technology you would adopt?  Why or why not?

2. What are the ethical and commercial impacts of this technology?

Uber Explained

Description: Uber and black cars and taxis, oh my! The latest video in our Mashable Explains series takes a look at how Uber works for both employer and consumer.

Source: Mashable.com

Date: Oct 9, 2014
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Questions for discussion:

1.  Describe Uber?
2.  Would you use Uber? Why?
3.  Is Uber an example of dis-intermediation? explain

Your Secrets Companies Can Learn

Description:  “If we wanted to figure out if a customer is pregnant, even if she didn’t want us to know, can you do that? ”

Source: nytimes.com

Date: Feb 16, 2012

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As the marketers explained to Pole — and as Pole later explained to me, back when we were still speaking and before Target told him to stop — new parents are a retailer’s holy grail. Most shoppers don’t buy everything they need at one store. Instead, they buy groceries at the grocery store and toys at the toy store, and they visit Target only when they need certain items they associate with Target — cleaning supplies, say, or new socks or a six-month supply of toilet paper. But Target sells everything from milk to stuffed animals to lawn furniture to electronics, so one of the company’s primary goals is convincing customers that the only store they need is Target. But it’s a tough message to get across, even with the most ingenious ad campaigns, because once consumers’ shopping habits are ingrained, it’s incredibly difficult to change them.  READ REST OF STORY 

 Questions for discussion:

  1.  Are there any ethical dilemmas to using big data in consumer services?
  2. What other commercial applications can you see for organizations in using big data?
  3. What skill would you need to be able to use Big Data in an organization that you work for?

Grading Software makes Professors a Slack Job

Description: Imagine taking a college exam, and, instead of handing in a blue book and getting a grade from a professor a few weeks later, clicking the “send” button when you are done and receiving a grade back instantly, your essay scored by a software program.

Source: nytimes.com

Date: April 4, 2013

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The new service will bring the educational consortium into a growing conflict over the role of automation in education. Although automated grading systems for multiple-choice and true-false tests are now widespread, the use of artificial intelligence technology to grade essay answers has not yet received widespread endorsement by educators and has many critics.

Anant Agarwal, an electrical engineer who is president of EdX, predicted that the instant-grading software would be a useful pedagogical tool, enabling students to take tests and write essays over and over and improve the quality of their answers. He said the technology would offer distinct advantages over the traditional classroom system, where students often wait days or weeks for grades.  READ REST OF STORY

 Questions for discussion:

1. Comment on the following statement “The technology is available therefore we should be using it?”

2. What do you see as the two biggest benefits of this technology and what do you see as the two biggest detriments to using this technology?

Essay-Grading Software makes Professors a Slack Job

Description: Imagine taking a college exam, and, instead of handing in a blue book and getting a grade from a professor a few weeks later, clicking the “send” button when you are done and receiving a grade back instantly, your essay scored by a software program.

Source: nytimes.com

Date: April 4, 2013

 3293117576_05f43d8305_b

The new service will bring the educational consortium into a growing conflict over the role of automation in education. Although automated grading systems for multiple-choice and true-false tests are now widespread, the use of artificial intelligence technology to grade essay answers has not yet received widespread endorsement by educators and has many critics.

Anant Agarwal, an electrical engineer who is president of EdX, predicted that the instant-grading software would be a useful pedagogical tool, enabling students to take tests and write essays over and over and improve the quality of their answers. He said the technology would offer distinct advantages over the traditional classroom system, where students often wait days or weeks for grades.  READ REST OF STORY

 Questions for discussion:

1. Comment on the following statement “The technology is available therefore we should be using it?”

2. What do you see as the two biggest benefits of this technology and what do you see as the two biggest detriments to using this technology?

Websites on Amazon Web Services

Description:  Learn about how Amazon Web Services (AWS) offers a cloud computing solution for businesses, non-profits, and governmental organizations with a flexible, highly scalable, and low-cost way to deliver their websites and web applications.

Source: AWS Cloud

Date: Sept 4, 2013

 

This short video helps explain the benefits of running your website on Amazon Web Services. You’ll learn about the low-cost, pay only for what you use pricing model and the elastic scalability that helps you match your resources to the demands of your users. You’ll also find out about the flexibility you have to run any software you want and how this can help you get your website to market faster.  READ REST OF STORY 

 

Questions for discussion:

1.  What is AWS (Amazon Web Services and why is it important?

2.  What potential applications do you see for AWS and in what industries will this add the greatest value?