Tag Archives: search result

Data Monopolists Like Google Are Threatening the Economy

Description: The White House recently released a report about the danger of big data in our lives. Its main focus was the same old topic of how it can hurt customer privacy.

Source: HBR.com

Date: March 2, 2015

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Federal government regulators must ask themselves: Should data that only one company owns, to the extent that it prevents others from entering the market, be considered a form of monopoly?

The search market is a perfect example of data as an unfair barrier-to-entry. Google revolutionized the search market in 1996 when it introduced a search-engine algorithm based on the concept of website importance — the famous PageRank algorithm. But search algorithms have significantly evolved since then, and today, most of the modern search engines are based on machine learning algorithms combining thousands of factors — only one of which is the PageRank of a website. Today, the most prominent factors are historical search query logs and their corresponding search result clicks. Studies show that the historical search improves search results up to 31%. In effect, today’s search engines cannot reach high-quality results without this historical user behavior.  Read the rest of the Story

Questions for discussion:

1.  Do monopolies  in the information markets hurt competition? yes or no   — explain.

2.  Do you see a lot of new entries into this marketspace in the future?  is that important?  explain

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