Tag Archives: texting

Riding the Hashtag in Social Media Marketing

Description: If reducing virtually all human interaction to purely transactional terms isn’t your style, you probably should avoid Gary Vaynerchuk.

Source: nytimes.com

Date: Nov 2, 2013

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 In recent years, that puzzle has given ulcers to a lot of executives. They have watched the rise of Facebook and Twitter, along with the advent of commercial-skipping technologies like DVRs and hardware like the iPad, and realized that spending money on television, print and radio will no longer suffice. But how do you market to people in these virtual realms? Given that these platforms are supposedly about friends connecting — it’s called social media for a reason — will anyone listen and look? Is it too much to ask for a return on this investment?

These questions have produced an age of anxiety in marketing the likes of which have not been seen since television and Uncle Miltie landed in living rooms decades ago, and it has given rise to a new tribe of entrepreneurs, all peddling their own forms of Xanax. There are now so many social media experts out there that some of them renounce the label.     READ REST OF STORY 

Questions for discussion:

1.  What is the Hashtag in social media marketing and why is it important?

2.  How do you market to people in these virtual realms?

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A Big Data Approach to Measuring Small Businesses in America

Description: The hype around “big data” in Silicon Valley has left many people confused with what “big data” actually means. There are numerous news stories and articles which catalogue the disasters facing many large enterprises when it comes to analyzing large data sets.

Source: forbes.com

Date: April 4, 2013
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The hype around “big data” in Silicon Valley has left many people confused with what “big data” actually means. There are numerous news stories and articles which catalogue the disasters facing many large enterprises when it comes to analyzing large data sets. Most companies aren’t sure what they’re looking for or are confused with how to make sense of disparate data — I call this a problem of “haystacks without needles”. Rather than data for data’s sake, the question should be how does one use data to generate genuine insight that can influence and inform business strategy, create efficiencies and build the business.  The other key issue is how to do all this while ensuring clean and accurate data upon which those business decisions will be made. These fundamental issues are what drive us at Radius.

The key to success with analyzing any large data set is focus. At Radius, we’ve decided to focus on small business data. We’ve built a system that indexes the web just like Google and then organizes that information around 23 million small businesses in the United States. The types of data we collect include social reviews, Twitter and social information, owner background, news articles about small businesses themselves, or even the success (or failure) of running Groupon and LivingSocial deals. These make up only a small fraction of the sources and types of information we collect about small businesses.

Small businesses are close to my heart. My grandfather owned a textiles and dress-making shop in Iran before he had to flee to America after the 1979 revolution. Most of my extended family run small technology consulting firms or local service-based businesses. As Americans, it is incredibly important that we be absolutely certain our small business economy continues to grow and thrive. As cliché as it might sound, small business is the heart and soul of the American economy and embodies the quintessential American spirit of optimism, risk and ambition. Without small businesses, our free market can’t survive — Fortune 500 companies rely on smaller buyers to continue to buy.  READ REST OF STORY

 Questions for discussion:

1. Can Big Data be used effectively with small business? Why or Why not?

2. What questions would a small business want answered with Big Data?

 

 

 

Cell phones are driving friends away!

Description: It’s probably better to talk: How checking our phones 60 times a day is driving away friends
Source: www.dailymail.co.uk

Date: Dec 1, 2012

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Young people’s attachment to their mobile phones is eroding their personal relationships, according to a new study.  The claims come after research revealed that young adults – in addition to sending over 100 texts – check their mobile up to 60 times a day.  Experts behind a new study have now said compulsively checking a mobile phone is an addiction similar to compulsive spending or credit card misuse.  Read Rest of Story

Questions for discussion:

1. Do you feel cell phone usage has a detrimental affect on personal relationship development?  Why or Why Why not?

2.  Should young people be regulated as to how much usage of their cell phones they are allowed?  Who should be doing the regulating?