Description: In the real world, your personal life is a private space. But in tech, your personal data is a ripe resource for businesses to harvest in their own interests.
Date:May 1. 2017
When it comes to data collection, services like Unroll.me and Uber are small fry compared with internet giants like Google and Facebook, which have a wealth of information about people. And then there are large data brokers like Acxiom, CoreLogic, Datalogix and ID Analytics, which collect, analyze and sell billions of details about consumers’ online activities for marketing purposes.
For consumers, giving up some data has become part of the trade-off of receiving compelling, personalized services. But that doesn’t mean you have to be caught by surprise. Here are some tips from privacy experts on protecting yourself from tricky data collection.read rest of story
1. Should we, as consumers have to give up personalized information to use a digital service? Why or why not?
2. How does one make sure that their personal data is being protected and is secure?
Description: People have made fortunes selling cars and trucks. For many of us, a car is the second most expensive thing we’ll ever buy. But experts say the value of vehicles will likely pale in comparison to the riches from our cars’ data.
“Data is the currency of the digital age,” said Jim Barbaresso, who leads Intelligent Transportation Systems at HTNB. “Vehicle data could be the beginning of a modern day gold rush.”The gold rush analogy is a common one, made by everyone from Barbaresso to the CEO of Daimler. Here’s why there’s so much potential:
Cars increasingly have sensors and cameras to track their performance and their surroundings. Vehicle sensors, for example, can better tell when an engine part is in need of replacement. A back-up camera doesn’t just help us park, it can tell how many pedestrians or vehicles are on a block.
These sensors generate data, which can be analyzed to make money. (If you doubt the way data can be turned into money, just look at the success of Google (GOOG) and Facebook (FB, Tech30). They offer free services to billions, and make a fortune off the data they collect.)
Description: Uber — which directly employs fewer than 4,000 of the more than 160,000 people in the United States who depend on it for at least part of their livelihood — and similar companies pose a challenge to longstanding notions of what it means to hold a job.
As it happens, though, Uber is not so much a labor-market innovation as the culmination of a generation-long trend. Even before the founding of the company in 2009, the United States economy was rapidly becoming an Uber economy writ large, with tens of millions of Americans involved in some form of freelancing, contracting, temping or outsourcing.
The decades-long shift to these more flexible workplace arrangements, the venture capitalist Nick Hanauer and the labor leader David Rolf argue in the latest issue of Democracy Journal, is a “transformation that promises new efficiencies and greater flexibility for ‘employers’ and ‘employees’ alike, but which threatens to undermine the very foundation upon which middle-class America was built.” Read Rest of Story
Questions for discussion:
1.What is the “Uberization of the economy”?
2. Wha tare the benefits of the the Uberization of the economy?
3. What are the threats of the the Uberization of the economy?