Description: A few years ago, the biggest enemy of the music industry was Pandora Media. Then Spotify became the target. Now it is YouTube’s turn.
Source: Forbes.com
Date: May 31. 2016
In recent months, the music world has been united to a rare degree in a public fight against YouTube, accusing the service of paying too little in royalties and asking for changes to the law that allows the company to operate the way it does. The battle highlights the need to capture every dollar as listeners’ habits turn to streaming, as well as the industry’s complicated relationship with YouTube.
The dispute has played out in a drumbeat of industry reports, blog posts and opinion columns. Stars like Katy Perry, Pharrell Williams and Billy Joel have signed letters asking for changes to copyright laws. Irving Azoff, the manager of artists like the Eagles and Christina Aguilera, criticized YouTube in an interview and in a fiery speech around the Grammy Awards read rest of story
Questions:
1. Do you think changes are needed in the in the copyright laws for the recording industry?
2. Do you feel these artists will will be successful in their strategy to capture every dollar from listeners of the digital product? Why or Why not?
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