Description: Since taking the reins at Yahoo, Marissa Mayer has been trying to convince customers and employees that there is still life in a company that Silicon Valley long ago left for dead.
Source: nytimes.com
Date: April 7, 2013
Yahoo, an Internet pioneer, missed the boat on social networks and mobile devices as the new gateways for information and, in recent years, had been losing advertisers and employees to rivals like Facebook and Google.
Critical to Ms. Mayer’s turnaround effort is infusing fresh blood and ideas into the company by buying creative start-ups and integrating them into the company. So since she took over last July, she has been on a splashy shopping spree, spending tens of millions of dollars to acquire six start-ups.
But in many ways, it has been a tough sell. READ REST OF STORY
Questions for discussion:
1. Do you feel thaqt Yahoo will be able to be a major player in this market with the likes of Google, Apple, Microsoft etc.? Why or Why not?
2. Does this feel like a company that you would like to work for when you graduate? Why or Why not?
Info Systems in Practice 